Computer-mediated communications have made social interactions more interactive than ever before by enabling the growing transmission of information between various groups like businesses, politicians, the media, and the public. This process allows information to flow both from governing institutions down to citizens, as well as enabling direct links between different populations, with the key impact being the ability for public opinion to also flow upwards and reach authorities.

1. 1
COMPUTER-MEDIATED COMMUNICATIONS
The role of computer-mediated communications in public life has developed a concept
where social communications has become more interactive process than ever before. This could
be highlighted by mentioning the growing transmission of information among various subjects
like business and politicians, the news media and the public. This process can be regarded as a
process flowing down-wards from governing institutions towards citizens. This has also enabled
straight linkages among different population of the society. (Tanis, 413-424) It should be taken
into account as the main fallout of this technology when it acts upwards from public opinion
towards authorities.