The document discusses various macro environment components affecting business, including political factors like government policies and stability, economic factors such as inflation and employment rates, social factors involving consumer awareness and demographics, technological advancements, environmental concerns, and legal frameworks like consumer law and health regulations.

1. MACRO
ENVIRONMENT
COMPONENTSOF
THE

2. Political
factors
These include
government
policies,
regulations,
political stability,
and the overall
*Stability
*TaxationPolicy
*PoliticalPolicy
exampl
es:

3. Economi
cfactors
These involve
economic growth,
inflation, interest
rates, exchange
rates, and
consumer
*InterestRates
*Employment
Rates
*RawMaterial
Costs
*Inflation
exampl
es:

4. Social
factors
Growing awareness
of environmental
issues, consumer
demand for
sustainable
transportation, and
*EducationLevels
*CulturalTrends
*LifestyleChanges
*Family
Demographics
exampl
es:

5. Technolog
calfactors
These encompass
advancements in
technology,
innovation, research
and development, and
the adoption of new
*
Automation
*
Developmen
t
*Research
exampl
es:

6. Environmen
talfactors
These encompass
environmental
concerns, climate
change, resource
availability, and
sustainability
exampl
es:
*Climate
*
Sustainabilit
y*Recycling

7. Legal
factors
These encompass
environmental
concerns, climate
change, resource
availability, and sThese
involve laws,
regulations, and legal
frameworks that govern
exampl
es:
*ConsumerLaw
*Healthand
Safety
*Advertising
Standards
*Employee
Legislation

8. Thankyou!