1. Model college
T.Y.B.M.S
External business environment
factor
Jeomon 04 Deepti 33
Ashwini 08 Partik 45
Harshad 29 Mitali 48

2. Introduction
• Environment means surrounding
External business environment:-
-Factors which are uncontrollable
-Macro environment factors

3. Component
• Demographical
• Political
• Economic
• Socio-cultural
• Legal

4. Demographical factors
• Infants:
- New born babies
• Senior- citizens:
- Insurance & hospitals
• Women
• Location of consumer:
- Depends upon
consumer’s area.

5. Continue
• Cultural diversity:
- Cultural difference like language, dress &
tradition.
• Singles:
- Junk food, electronic appliances &
tourism.

6. Political factors
• Outsourcing:
• Domestic politics:
- Tax policy, labour law,
environmental law

7. Continue……
• International politics:
- Trade restrictions, tariffs
& political stability.
• This factors has great influence on the
health, education, and infrastructure
of a nation.

8. Economic factors
• Economic growth:
-Purchasing power parity
& GDP
• Exchange rate:
-Demand & supply
• Unemployment

9. continue
• Balance of Payment:
-Deficit or surplus

10. Socio-cultural
• Attitude:
- thinking style
• Life-style:
-Way of life of an
individual, group &
society
• Belief & norms

11. Legal factors
• Home country law
• Host country law:
-Tariffs & duties,
Investment regulation
• International law:
- Treaties, and
agreement between
nations.

12. Thank you