This document discusses marketing promotion tools including advertising, sales promotion, and public relations. It covers topics such as sales promotion tools like coupons and premiums. Personal selling principles and sales force management are examined in terms of structure, size, compensation. Advertising objectives and strategies are outlined including the 5 Ms and different execution styles. Public relations encompasses press relations, public affairs and lobbying. Relative spending on promotion varies between consumer and industrial goods markets.
This one-day training programme focuses on developing skills for managing price negotiations. The programme will teach attendees how to communicate value, manage price discussions, analyze pricing components, and negotiate commitments while maintaining profit margins. Key skills learned include handling price challenges, presenting pricing options, and dealing with competitive offers. The training will take place on July 12th at the Kettering Park Hotel in Kettering for £499 excluding VAT.
This document discusses personal selling and sales promotion. It examines the key elements of developing a personal selling plan, including setting objectives, assigning responsibilities, establishing a budget, determining sales positions, selecting sales techniques, outlining sales tasks, and applying the plan. It also looks at the key elements of developing a sales promotion plan, such as setting objectives, assigning responsibility, outlining the overall plan, selecting promotion types, coordinating the plan, and evaluating success.
This document summarizes a discussion on differentiation strategies in marketing. It defines differentiation as separating a product or service from its competitors to decrease customer overlap and increase loyalty. Common differentiation strategies mentioned include price, quality, services, and personnel. Specific examples are given for each strategy like offering lower prices, higher quality, better service, and more trained employees. The document also discusses differentiating through product design, customization, image and discusses fundamental aspects of differentiation with examples like Coca-Cola differentiating through its secret recipe.
Marketing the cmo_agenda_jpb_module3_being_a_strategist_jan_2017Jean-Pierre Baeyens
The document discusses positioning and designing a value proposition. It states that the goal of positioning is to gain "mindshare" and "heartshare" of target customers by giving a brand or concept a distinctive place in their mind and heart that differs from competitors. An effective positioning idea brings coherence to marketing efforts and gives direction to product development, pricing, and communication. A good positioning concept should be consistent with the organization's strategy and competencies, target customer needs, different from competitors, easy to communicate, and long-term sustainable.
How to Motivate Customers to Complete TrainingSkilljar
A Skilljar Slideshare. Win the battle of customer priorities by employing some creative techniques to keep your customers engaged in your training program. Learn about incentives that can be used to promote customer education and encourage customers to complete their training courses. Examples include promotions, CE credit and more. Questions or comments? Email us at marketing@skilljar.com.
An assignment submission for Marketing Management (MARKMA) Class with the COSLA template and technique format. This is submitted to Coach Bong De Ungria solely for class presentation only.
This document provides an outline for using incentive marketing to engage customers and employees. It discusses rewarding sales teams and customers with prizes, gifts or discounts to encourage specific behaviors. The outline also notes that incentive marketing works by designing contests with rewards, may require an agency for support, and will involve costs for the rewards as well as time for results. It suggests tactics like promoting prizes and being innovative, and notes alternative mediums like referral marketing that can also be used.
This document discusses marketing promotion tools including advertising, sales promotion, and public relations. It covers topics such as sales promotion tools like coupons and premiums. Personal selling principles and sales force management are examined in terms of structure, size, compensation. Advertising objectives and strategies are outlined including the 5 Ms and different execution styles. Public relations encompasses press relations, public affairs and lobbying. Relative spending on promotion varies between consumer and industrial goods markets.
This one-day training programme focuses on developing skills for managing price negotiations. The programme will teach attendees how to communicate value, manage price discussions, analyze pricing components, and negotiate commitments while maintaining profit margins. Key skills learned include handling price challenges, presenting pricing options, and dealing with competitive offers. The training will take place on July 12th at the Kettering Park Hotel in Kettering for £499 excluding VAT.
This document discusses personal selling and sales promotion. It examines the key elements of developing a personal selling plan, including setting objectives, assigning responsibilities, establishing a budget, determining sales positions, selecting sales techniques, outlining sales tasks, and applying the plan. It also looks at the key elements of developing a sales promotion plan, such as setting objectives, assigning responsibility, outlining the overall plan, selecting promotion types, coordinating the plan, and evaluating success.
This document summarizes a discussion on differentiation strategies in marketing. It defines differentiation as separating a product or service from its competitors to decrease customer overlap and increase loyalty. Common differentiation strategies mentioned include price, quality, services, and personnel. Specific examples are given for each strategy like offering lower prices, higher quality, better service, and more trained employees. The document also discusses differentiating through product design, customization, image and discusses fundamental aspects of differentiation with examples like Coca-Cola differentiating through its secret recipe.
Marketing the cmo_agenda_jpb_module3_being_a_strategist_jan_2017Jean-Pierre Baeyens
The document discusses positioning and designing a value proposition. It states that the goal of positioning is to gain "mindshare" and "heartshare" of target customers by giving a brand or concept a distinctive place in their mind and heart that differs from competitors. An effective positioning idea brings coherence to marketing efforts and gives direction to product development, pricing, and communication. A good positioning concept should be consistent with the organization's strategy and competencies, target customer needs, different from competitors, easy to communicate, and long-term sustainable.
How to Motivate Customers to Complete TrainingSkilljar
A Skilljar Slideshare. Win the battle of customer priorities by employing some creative techniques to keep your customers engaged in your training program. Learn about incentives that can be used to promote customer education and encourage customers to complete their training courses. Examples include promotions, CE credit and more. Questions or comments? Email us at marketing@skilljar.com.
An assignment submission for Marketing Management (MARKMA) Class with the COSLA template and technique format. This is submitted to Coach Bong De Ungria solely for class presentation only.
This document provides an outline for using incentive marketing to engage customers and employees. It discusses rewarding sales teams and customers with prizes, gifts or discounts to encourage specific behaviors. The outline also notes that incentive marketing works by designing contests with rewards, may require an agency for support, and will involve costs for the rewards as well as time for results. It suggests tactics like promoting prizes and being innovative, and notes alternative mediums like referral marketing that can also be used.
This document provides guidance to sales representatives on strategically guiding customers through the buying journey. It outlines 9 key stages: 1) building need, 2) discovery, 3) consideration, 4) decision, 5) purchase, 6) delivery, 7) usage, 8) retention, and 9) advocacy. For each stage, it provides example messaging, qualifying criteria, success metrics, sales tools, and instructions for updating the CRM with stage-specific details to help reps effectively engage customers and maximize deal conversion and renewal rates. The goal is to align marketing and sales processes to optimize the customer experience at each step of the buying cycle.
Sales meetings are gatherings where company representatives discuss products and services with potential buyers. They outline benefits in an effort to make sales. Planning sales meetings involves defining aims, deciding content, selecting a method, executing the plan, and evaluating outcomes. There are several types of sales meetings including national, regional, local, and remote control meetings. Sales contests provide incentives beyond normal compensation to increase sales volume and profits. Contests have objectives like obtaining new customers or pushing slow items. Management should evaluate contests before and after to improve design and impact on employee morale.
Elements of business skills chapter 5 slidesChen Yugin
The document provides an overview of key aspects of marketing, including the marketing process, the 4Ps of marketing (product, price, place, promotion), branding, packaging, pricing techniques, and promotion methods. It discusses identifying customer needs and wants, developing products and services to meet those needs, determining pricing, placement in stores, and ways to promote offerings to customers.
The document discusses services from Bid Dynamics to improve bidding activities. It aims to help ensure everyone involved understands what is needed for successful bids, is an effective contributor, and promotes best practices. The services set ground rules for quality proposals, explain required tasks and activities, position the importance of bidding in sales strategies, and help develop high quality responses. A variety of topics are covered, such as qualifying opportunities, assessing risks and competition, developing strategies and storyboards, writing content, presentations, reviews, and learning from past bids. The goal is to help clients continuously improve their bidding capabilities.
This document describes the Brand Warrior training program, which aims to help teams connect with clients, share a view of great service, and work with purpose, passion and excellence. The program combines personal and team development with soft skills training. It creates personal and team goals, and infuses the company brand into engaging and interactive sessions over 12 weeks. Outcomes include clarity on personal purpose and brand experience, improved problem solving and ownership, and understanding of productivity and wellness. Skills developed include collaboration, communication, problem solving and storytelling. The program is suitable for marketing, leadership, administrative and client service roles.
Department's Brand Strategy focuses on humanizing the brand to connect emotionally with stakeholders, providing thought leadership through authentic content from subject matter experts, and supporting stakeholders throughout the project life cycle. Department offers a portfolio of learning and training management solutions including ILT, SPO, LVC, assessments, certifications, mobile learning, and simulated learning. Learners provide positive feedback on Department's training programs and their effectiveness.
This document discusses sales meetings and sales contests. It provides objectives for sales meetings such as communication, motivation, and appraising performance. It outlines the A-C-M-E-E framework for organizing meetings, including defining aims, deciding content, methods, execution, and evaluation. National, regional, and local meeting types are described. Sales contests are intended to increase sales volume through incentives and prizes. Contest formats, prizes, duration, and promotion techniques are discussed. Potential objections to contests are also noted.
Marketing Plan is extremely important for any business. Planning your advertising techniques, your social media presence, SWOT analysis and every other strategy is part of marketing plan. Go through the slides to know more.
This document provides 101 marketing engagement ideas for education and training programs. It discusses controlling the key elements of marketing mix including message, market, media, and moment. It emphasizes targeting the right audience and conveying clear benefits. Various tools are suggested to generate interest and engagement such as offering bonuses, money-back guarantees, discounts, testimonials, sponsor involvement, and making the experience fun and memorable. Getting existing customers involved and delivering on promises helps build credibility and attract repeat attendance.
Sales promotion is defined as media and non-media marketing used for a limited time to stimulate trial purchases, increase demand, or improve product quality. The goals are to increase awareness, induce trials, boost short-term sales, maintain loyalty, and complement other promotions. Advantages include eye-catching appeals, distinctive themes/tools, and value provided to consumers like coupons. However, promotions can be hard to end without negative reactions and focus on frivolous selling points rather than core offerings. Major types are premiums, contests, loyalty programs, coupons, in-store displays, and sampling. Key decisions involve setting objectives, budgets, tools, development, testing, implementation, control and evaluation.
The document defines sales promotion and merchandising, and outlines the six roles of each. It then describes the steps to develop a sales promotion plan, including setting objectives, budgeting, selecting techniques, implementation, and evaluation. Special communication methods aim to communicate with customers, while special offers provide short-term inducements. Various techniques are listed and their roles and advantages explained.
The document discusses various sales promotion tools including consumer promotions using samples, coupons, and premiums; trade promotions like price discounts and free goods; and business promotions such as trade shows, sales contests, and specialty advertising. It also covers objectives of sales promotion like stimulating trials, increasing repurchase rates, and adjusting to supply and demand variations. Public relations tools mentioned include press releases, product publicity, corporate communications, and sponsorships to promote products, services, and corporate image.
140212 mi sales academy synopsis sales modules - liv ejmEllis Mugridge
The document provides information about sales training modules offered by the MI Sales Academy. It describes several 3-day modules focused on essential selling skills, consultative selling, sales activity and pipeline planning, professional presentation skills, professional negotiation skills, and key account management. Each module summary includes the objectives, schedule, and an outline of the agenda topics to be covered.
Sales Development Programs - InspireOne.pptxInspireOne2
The document outlines seven key components for building a highly effective sales development program: 1) Foundational sales skills training using diverse teaching methods, 2) A customer-centric approach that fosters empathy, 3) In-depth product and market knowledge, 4) Familiarization with the sales process using case studies and role-playing, 5) CRM training tailored to the organization's system, 6) Team-building exercises to foster collaboration, and 7) Continuous skills assessment to customize training and measure progress. The document emphasizes that a well-crafted sales development program can significantly impact representatives' careers and the organization's success.
The Ultimate 6 Steps Guide to Right Customer Training Strategy.pdfVinay Londhe
This blog teslls you about the ultimate 6 steps guide to right customer training strategy.
1. Sketch Your Audience in Mind
2. Get in Touch with Your Content Specific Value
3. Create an Exciting Learning Environment (Keep it Simple!)
4. Use the Right Platform to Deliver Distinct Audiences
5. Gain Leverage From Your Ideal LMS Technology
6. Test, test, test your Training Program-Progress
Branding involves using a name, symbol or design to identify a product and build customer loyalty. Packaging protects and contains a product while also promoting the brand. Pricing considers costs, competitors, and what customers are willing to pay, using techniques like bundling related products or offering occasional discounts to increase sales.
Open Source Contributions to Postgres: The Basics POSETTE 2024ElizabethGarrettChri
Postgres is the most advanced open-source database in the world and it's supported by a community, not a single company. So how does this work? How does code actually get into Postgres? I recently had a patch submitted and committed and I want to share what I learned in that process. I’ll give you an overview of Postgres versions and how the underlying project codebase functions. I’ll also show you the process for submitting a patch and getting that tested and committed.
This document provides guidance to sales representatives on strategically guiding customers through the buying journey. It outlines 9 key stages: 1) building need, 2) discovery, 3) consideration, 4) decision, 5) purchase, 6) delivery, 7) usage, 8) retention, and 9) advocacy. For each stage, it provides example messaging, qualifying criteria, success metrics, sales tools, and instructions for updating the CRM with stage-specific details to help reps effectively engage customers and maximize deal conversion and renewal rates. The goal is to align marketing and sales processes to optimize the customer experience at each step of the buying cycle.
Sales meetings are gatherings where company representatives discuss products and services with potential buyers. They outline benefits in an effort to make sales. Planning sales meetings involves defining aims, deciding content, selecting a method, executing the plan, and evaluating outcomes. There are several types of sales meetings including national, regional, local, and remote control meetings. Sales contests provide incentives beyond normal compensation to increase sales volume and profits. Contests have objectives like obtaining new customers or pushing slow items. Management should evaluate contests before and after to improve design and impact on employee morale.
Elements of business skills chapter 5 slidesChen Yugin
The document provides an overview of key aspects of marketing, including the marketing process, the 4Ps of marketing (product, price, place, promotion), branding, packaging, pricing techniques, and promotion methods. It discusses identifying customer needs and wants, developing products and services to meet those needs, determining pricing, placement in stores, and ways to promote offerings to customers.
The document discusses services from Bid Dynamics to improve bidding activities. It aims to help ensure everyone involved understands what is needed for successful bids, is an effective contributor, and promotes best practices. The services set ground rules for quality proposals, explain required tasks and activities, position the importance of bidding in sales strategies, and help develop high quality responses. A variety of topics are covered, such as qualifying opportunities, assessing risks and competition, developing strategies and storyboards, writing content, presentations, reviews, and learning from past bids. The goal is to help clients continuously improve their bidding capabilities.
This document describes the Brand Warrior training program, which aims to help teams connect with clients, share a view of great service, and work with purpose, passion and excellence. The program combines personal and team development with soft skills training. It creates personal and team goals, and infuses the company brand into engaging and interactive sessions over 12 weeks. Outcomes include clarity on personal purpose and brand experience, improved problem solving and ownership, and understanding of productivity and wellness. Skills developed include collaboration, communication, problem solving and storytelling. The program is suitable for marketing, leadership, administrative and client service roles.
Department's Brand Strategy focuses on humanizing the brand to connect emotionally with stakeholders, providing thought leadership through authentic content from subject matter experts, and supporting stakeholders throughout the project life cycle. Department offers a portfolio of learning and training management solutions including ILT, SPO, LVC, assessments, certifications, mobile learning, and simulated learning. Learners provide positive feedback on Department's training programs and their effectiveness.
This document discusses sales meetings and sales contests. It provides objectives for sales meetings such as communication, motivation, and appraising performance. It outlines the A-C-M-E-E framework for organizing meetings, including defining aims, deciding content, methods, execution, and evaluation. National, regional, and local meeting types are described. Sales contests are intended to increase sales volume through incentives and prizes. Contest formats, prizes, duration, and promotion techniques are discussed. Potential objections to contests are also noted.
Marketing Plan is extremely important for any business. Planning your advertising techniques, your social media presence, SWOT analysis and every other strategy is part of marketing plan. Go through the slides to know more.
This document provides 101 marketing engagement ideas for education and training programs. It discusses controlling the key elements of marketing mix including message, market, media, and moment. It emphasizes targeting the right audience and conveying clear benefits. Various tools are suggested to generate interest and engagement such as offering bonuses, money-back guarantees, discounts, testimonials, sponsor involvement, and making the experience fun and memorable. Getting existing customers involved and delivering on promises helps build credibility and attract repeat attendance.
Sales promotion is defined as media and non-media marketing used for a limited time to stimulate trial purchases, increase demand, or improve product quality. The goals are to increase awareness, induce trials, boost short-term sales, maintain loyalty, and complement other promotions. Advantages include eye-catching appeals, distinctive themes/tools, and value provided to consumers like coupons. However, promotions can be hard to end without negative reactions and focus on frivolous selling points rather than core offerings. Major types are premiums, contests, loyalty programs, coupons, in-store displays, and sampling. Key decisions involve setting objectives, budgets, tools, development, testing, implementation, control and evaluation.
The document defines sales promotion and merchandising, and outlines the six roles of each. It then describes the steps to develop a sales promotion plan, including setting objectives, budgeting, selecting techniques, implementation, and evaluation. Special communication methods aim to communicate with customers, while special offers provide short-term inducements. Various techniques are listed and their roles and advantages explained.
The document discusses various sales promotion tools including consumer promotions using samples, coupons, and premiums; trade promotions like price discounts and free goods; and business promotions such as trade shows, sales contests, and specialty advertising. It also covers objectives of sales promotion like stimulating trials, increasing repurchase rates, and adjusting to supply and demand variations. Public relations tools mentioned include press releases, product publicity, corporate communications, and sponsorships to promote products, services, and corporate image.
140212 mi sales academy synopsis sales modules - liv ejmEllis Mugridge
The document provides information about sales training modules offered by the MI Sales Academy. It describes several 3-day modules focused on essential selling skills, consultative selling, sales activity and pipeline planning, professional presentation skills, professional negotiation skills, and key account management. Each module summary includes the objectives, schedule, and an outline of the agenda topics to be covered.
Sales Development Programs - InspireOne.pptxInspireOne2
The document outlines seven key components for building a highly effective sales development program: 1) Foundational sales skills training using diverse teaching methods, 2) A customer-centric approach that fosters empathy, 3) In-depth product and market knowledge, 4) Familiarization with the sales process using case studies and role-playing, 5) CRM training tailored to the organization's system, 6) Team-building exercises to foster collaboration, and 7) Continuous skills assessment to customize training and measure progress. The document emphasizes that a well-crafted sales development program can significantly impact representatives' careers and the organization's success.
The Ultimate 6 Steps Guide to Right Customer Training Strategy.pdfVinay Londhe
This blog teslls you about the ultimate 6 steps guide to right customer training strategy.
1. Sketch Your Audience in Mind
2. Get in Touch with Your Content Specific Value
3. Create an Exciting Learning Environment (Keep it Simple!)
4. Use the Right Platform to Deliver Distinct Audiences
5. Gain Leverage From Your Ideal LMS Technology
6. Test, test, test your Training Program-Progress
Branding involves using a name, symbol or design to identify a product and build customer loyalty. Packaging protects and contains a product while also promoting the brand. Pricing considers costs, competitors, and what customers are willing to pay, using techniques like bundling related products or offering occasional discounts to increase sales.
Open Source Contributions to Postgres: The Basics POSETTE 2024ElizabethGarrettChri
Postgres is the most advanced open-source database in the world and it's supported by a community, not a single company. So how does this work? How does code actually get into Postgres? I recently had a patch submitted and committed and I want to share what I learned in that process. I’ll give you an overview of Postgres versions and how the underlying project codebase functions. I’ll also show you the process for submitting a patch and getting that tested and committed.
Orchestrating the Future: Navigating Today's Data Workflow Challenges with Ai...Kaxil Naik
Navigating today's data landscape isn't just about managing workflows; it's about strategically propelling your business forward. Apache Airflow has stood out as the benchmark in this arena, driving data orchestration forward since its early days. As we dive into the complexities of our current data-rich environment, where the sheer volume of information and its timely, accurate processing are crucial for AI and ML applications, the role of Airflow has never been more critical.
In my journey as the Senior Engineering Director and a pivotal member of Apache Airflow's Project Management Committee (PMC), I've witnessed Airflow transform data handling, making agility and insight the norm in an ever-evolving digital space. At Astronomer, our collaboration with leading AI & ML teams worldwide has not only tested but also proven Airflow's mettle in delivering data reliably and efficiently—data that now powers not just insights but core business functions.
This session is a deep dive into the essence of Airflow's success. We'll trace its evolution from a budding project to the backbone of data orchestration it is today, constantly adapting to meet the next wave of data challenges, including those brought on by Generative AI. It's this forward-thinking adaptability that keeps Airflow at the forefront of innovation, ready for whatever comes next.
The ever-growing demands of AI and ML applications have ushered in an era where sophisticated data management isn't a luxury—it's a necessity. Airflow's innate flexibility and scalability are what makes it indispensable in managing the intricate workflows of today, especially those involving Large Language Models (LLMs).
This talk isn't just a rundown of Airflow's features; it's about harnessing these capabilities to turn your data workflows into a strategic asset. Together, we'll explore how Airflow remains at the cutting edge of data orchestration, ensuring your organization is not just keeping pace but setting the pace in a data-driven future.
Session in https://budapestdata.hu/2024/04/kaxil-naik-astronomer-io/ | https://dataml24.sessionize.com/session/667627
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Aggregage
This webinar will explore cutting-edge, less familiar but powerful experimentation methodologies which address well-known limitations of standard A/B Testing. Designed for data and product leaders, this session aims to inspire the embrace of innovative approaches and provide insights into the frontiers of experimentation!
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
Build applications with generative AI on Google CloudMárton Kodok
We will explore Vertex AI - Model Garden powered experiences, we are going to learn more about the integration of these generative AI APIs. We are going to see in action what the Gemini family of generative models are for developers to build and deploy AI-driven applications. Vertex AI includes a suite of foundation models, these are referred to as the PaLM and Gemini family of generative ai models, and they come in different versions. We are going to cover how to use via API to: - execute prompts in text and chat - cover multimodal use cases with image prompts. - finetune and distill to improve knowledge domains - run function calls with foundation models to optimize them for specific tasks. At the end of the session, developers will understand how to innovate with generative AI and develop apps using the generative ai industry trends.
Introduction to Jio Cinema**:
- Brief overview of Jio Cinema as a streaming platform.
- Its significance in the Indian market.
- Introduction to retention and engagement strategies in the streaming industry.
2. **Understanding Retention and Engagement**:
- Define retention and engagement in the context of streaming platforms.
- Importance of retaining users in a competitive market.
- Key metrics used to measure retention and engagement.
3. **Jio Cinema's Content Strategy**:
- Analysis of the content library offered by Jio Cinema.
- Focus on exclusive content, originals, and partnerships.
- Catering to diverse audience preferences (regional, genre-specific, etc.).
- User-generated content and interactive features.
4. **Personalization and Recommendation Algorithms**:
- How Jio Cinema leverages user data for personalized recommendations.
- Algorithmic strategies for suggesting content based on user preferences, viewing history, and behavior.
- Dynamic content curation to keep users engaged.
5. **User Experience and Interface Design**:
- Evaluation of Jio Cinema's user interface (UI) and user experience (UX).
- Accessibility features and device compatibility.
- Seamless navigation and search functionality.
- Integration with other Jio services.
6. **Community Building and Social Features**:
- Strategies for fostering a sense of community among users.
- User reviews, ratings, and comments.
- Social sharing and engagement features.
- Interactive events and campaigns.
7. **Retention through Loyalty Programs and Incentives**:
- Overview of loyalty programs and rewards offered by Jio Cinema.
- Subscription plans and benefits.
- Promotional offers, discounts, and partnerships.
- Gamification elements to encourage continued usage.
8. **Customer Support and Feedback Mechanisms**:
- Analysis of Jio Cinema's customer support infrastructure.
- Channels for user feedback and suggestions.
- Handling of user complaints and queries.
- Continuous improvement based on user feedback.
9. **Multichannel Engagement Strategies**:
- Utilization of multiple channels for user engagement (email, push notifications, SMS, etc.).
- Targeted marketing campaigns and promotions.
- Cross-promotion with other Jio services and partnerships.
- Integration with social media platforms.
10. **Data Analytics and Iterative Improvement**:
- Role of data analytics in understanding user behavior and preferences.
- A/B testing and experimentation to optimize engagement strategies.
- Iterative improvement based on data-driven insights.
End-to-end pipeline agility - Berlin Buzzwords 2024Lars Albertsson
We describe how we achieve high change agility in data engineering by eliminating the fear of breaking downstream data pipelines through end-to-end pipeline testing, and by using schema metaprogramming to safely eliminate boilerplate involved in changes that affect whole pipelines.
A quick poll on agility in changing pipelines from end to end indicated a huge span in capabilities. For the question "How long time does it take for all downstream pipelines to be adapted to an upstream change," the median response was 6 months, but some respondents could do it in less than a day. When quantitative data engineering differences between the best and worst are measured, the span is often 100x-1000x, sometimes even more.
A long time ago, we suffered at Spotify from fear of changing pipelines due to not knowing what the impact might be downstream. We made plans for a technical solution to test pipelines end-to-end to mitigate that fear, but the effort failed for cultural reasons. We eventually solved this challenge, but in a different context. In this presentation we will describe how we test full pipelines effectively by manipulating workflow orchestration, which enables us to make changes in pipelines without fear of breaking downstream.
Making schema changes that affect many jobs also involves a lot of toil and boilerplate. Using schema-on-read mitigates some of it, but has drawbacks since it makes it more difficult to detect errors early. We will describe how we have rejected this tradeoff by applying schema metaprogramming, eliminating boilerplate but keeping the protection of static typing, thereby further improving agility to quickly modify data pipelines without fear.
4. STRATEGIES:
The strategies that our competitors are mainly using is pricing strategy and
consumer preferences. As our competitors going on with some specialities they are
more concentrating on customer preference.
What are the needs of customers
Price according to customer preferences
Offers and discounts
Good Packages
5. Free demo class and study materials
On demand teaching and learning
According to customers ease of time
Some extra facility like- Refund , Comprehensive evaluation , R esults in graphical
and tabular form
Every competitors have this difficult and unique stuffs to sell this courses and to
gather customers for their product.
Some ways that our competitors using is an attractive
advertisement through social media , selling course by making videos and blocks and
tips and tricks . Bulk of study material and sample attracting customers by giving
them some special and different courses.
6. WHAT WEW SHOULD DO?
1. The first we have to concentrate is our pricing, custmers preference and branding
strategies .we can go with presentation pricing, psychological pricing and
promotional pricing, these pricing strategies will help us in branding. It will
differentiate from others to achieveour goals.
2. Like every of our competitors building some strategies to gather customers.so the
second thing we have to concentrate on unique and attractive advertisement
7. 3. We can add games in our session like Swap the word, Rearrange.
so that we can tell our customers about our specialty and we will teach you with the
help of games ,which is easier to learn and understand when they will reach our
target points we can offer them discounts at some percent.
and we can offer some special code and package to new customer for a limited
period, some offers will be only availed for limited time, vocational referral and sale
discounts and giveaways.