FICCI outlines key strategies for achieving a competitive edge, including delivering more value to customers through new products and features, satisfying customers at lower costs through better quality, technology, and manufacturing processes, and motivating employees through ownership, pride in work, and skills development to continuously innovate and improve operations.

1. FICCI CE
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Competitive Edge
.
More output Less input
More sales Less cost
Strategic Customer
Deliver value New products People Material Equipme
positionin satisfaction
nt
g
Better quality Unexploite Joy & pride Motivated Quality Better
New features
d in ownership employee supplier technolog
segments s s y
Identify new Make customers Focused Reduce Improved
Lower prices Innovatio
customer needs more competitive employee d mfg
n
s inventor processes
y
R&D Make customers Skilled Reduce Improved
Dependabilit Niche
more secure people d
y marketing
scrap utilization
Irresistabl Reduce Less
e d downtim
features turnover e
Ease of
acquisitio
n

2. FICCI CE