This document summarizes competitive audits of four wedding planning websites - WedMeGood, Weddingwire, Zola, and Peerspace. It rates each website on various metrics like first impressions, interaction design, visual design, content, and others. Overall, Weddingwire and Zola received the most positive ratings across categories like user experience, navigation, and meeting target audiences' needs. Areas for improvement included filtering options on WedMeGood and optimized content on Peerspace.
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The Evolution of Facebook, Google, Apple is clickable link.
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In this presentation, Sahil Shah has explained the basics of graphic design along with UI/UX and explained a bit about Canva in the end.
The Evolution of Facebook, Google, Apple is clickable link.
Ever wonder how all the research and customer feedback gathered gets translated into a product experience? This is a soup to nuts approach I've used in the past.
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Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
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- What will you actually provide to people? What are offering? How is what you offer going to change people’s lives? This is the experience the enterprise aims to create for customers and others.
- What do you need to realise that? What are the parts that make it work? How are those parts related? What can you achieve with them? This is the architecture that holds the enterprise together.
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Social media has provided marketeers and companies around the globe with many benefits, but at the same time many challenges; especially within content creation and marketing to your target market. Nikolaj Boserup, Consultant at BABY, will present the importance of adopting a social first mindset. Maria Balle, Digital team leader at Trollbeads, will present how they work with content globally.
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Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
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Google Local vs Organic SEO - Comparing and contrasting the similarities and ...MiShop.local Ltd
Local SEO v's Organic SEO - their Similarities and Differences
Comparing and contrasting the on-line, off-line and social drivers of local search and organic SEO to highlight their similarities and differences.
A useful insight into where you need to put your energy for successful local SEO including:
Schema markup, Microdata, Local Citations, NAP consistency, Category Consistency and Customer Reviews in Local Listing Sites.
Also provides top tips on local listing optimisation.
Watch the video: https://www.youtube.com/watch?v=AV_U3fJjNXE
Designers, architects and analysts habitually produce maps and visualizations. EDGY is designed to be a visual language to create mappings and visualisations as perspectives on an enterprise model. Instead of just producing more and more isolated artefacts, we create individual mappings as representations of an integrated semantic model. Here are a few questions you should ask when designing better enterprises:
- What is your enterprise all about? What is its story? Who are the people behind it? What is their motivation? This is the identity of the enterprise; what it stands for and the reason for its existence.
- What will you actually provide to people? What are offering? How is what you offer going to change people’s lives? This is the experience the enterprise aims to create for customers and others.
- What do you need to realise that? What are the parts that make it work? How are those parts related? What can you achieve with them? This is the architecture that holds the enterprise together.
In the past, these questions have been treated separately by specialist functions and disciplines, leading to incoherent, siloed, underperforming enterprises. Elements like a sound strategy, a well performing operating model, or a winning product design are simply impossible to get right if there is no coherence in the way people working to create the enterprise (its cocreators) answer these questions.
These universal facets of identity, experience and architecture apply to all enterprises: large companies, start-ups, public institutions, ... . They provide useful lenses to understand why an enterprise exists, what it is supposed to deliver to whom, and how all of this is supposed to work.
EDGY, a graphical language for collaborative enterprise design, is complementary to more specific visual languages such as ArchiMate or UML but covers a broader range of view angles needed to create better enterprises.
Perspectiva Online: Analítica Web, Redes Sociales y Optimización de Conversio...MarketValley
Presentación ofrecida por Onetomarket en el Search Congress Barcelona 2009 acerca del nuevo panorama del marketing online para convivir estratégicamente con la crisis: analítica web, redes sociales, optimización de conversiones.
El director general de Onetomarket España, lennert de Rijk, ofrece una completa descripción de la analítica web, redes sociales, optimización de conversiones.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
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Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
1. Competitive audit
Competitive audit goal
General information
UX
First impressions Interaction Visual design Content
Competitor type Product o ering Website Business size
Target audience Unique value proposition Desktop website experience App or mobile website experience Features Accessibility User ow Navigation Brand identity Tone Descriptiveness
OUTSTANDING OUTSTANDING OUTSTANDING Needs Improvement GOOD OUTSTANDING OUTSTANDING OUTSTANDING
OUTSTANDING OUTSTANDING OUTSTANDING Needs Improvement OUTSTANDING OUTSTANDING OUTSTANDING OUTSTANDING
OUTSTANDING OUTSTANDING OUTSTANDING Needs Improvement OUTSTANDING OUTSTANDING OUTSTANDING
OUTSTANDING OUTSTANDING GOOD Needs Improvement OUTSTANDING OUTSTANDING OUTSTANDING OUTSTANDING
GOOD
(rated: needs work, okay, good, or outstanding)
(direct or indirect) (URL) (small, medium, large)
WedMeGood
+ Visually appealing
- Filtering option might have been be er
+ Visually appealing
- Filtering option might have been be er
+ Easy sign-up
+ Too many options to choose from
+ Recommendations
+ Real wedding photos for reference
+ Latest blog ale s through email
+ A ractive Inviitation video templates
- Not available for all cities
- Clumsy because of too many options
- Available only in English
- Audio accessibility not available
+ Easy user ow
- Checklist not available in homepage
+ Easy to navigate
+ Bu ons are clearly marked
+ Clear brand identity, including colors, font,
style, motion, imagery, and photography
Informative, Formal
+ Sho and to the point
+ Focused on info relevant to target audience
Weddingwire
+ Simple and a ractive
+ Easy to understand
+ Simple and a ractive
+ Easy to understand
+ Content layout good
+ Clear and simple
+ Vendor details received via text message
+ Direct access to vendor details
- Not available for all cities
+ Easy to understand
- Available only in English
- Audio accessibility not available
+ Easy user ow
+ Easy to nd key information
+ Easy to navigate
+ Bu ons are clearly marked
+ Clear brand identity, including colors, font,
style, motion, imagery, and photography
Informative, Engaging, Formal
+ Sho
+ Easy to follow
Zola
+ Visually appealing
+ Easy to use
+ Visually appealing
+ Easy to use
+ Recommendations
+ Organized content
+ Available in all cities
+ Images and icons are clear
+ Easy to read
- Available only in English
- Audio accessibility not available
+ Easy user ow
+ Very easy to nd needed information
+ Easy to navigate
+ Bu ons are clearly marked
Informative, Engaging, Friendly
+ Sho and to the point
+ Focused on info relevant to target audience
Peerspace
+ Well designed and functional
- Optimized content
+ Well designed and functional
- Optimized content
+ Too many options to choose from
+ Content layout good
- Not available for all cities
+ Bold icons
+ Easy to read
- Available only in English
- Audio accessibility not available
+ Easy user ow
+ Very easy to nd key information
+ Easy to navigate
+ Bu ons are clearly marked
+ Clear brand identity, including colors, font,
style, motion, imagery, and photography
Informative, Formal
+ Key information present
+ Focused on target audience
+ Clear brand identity, including font, style, moti
- Color scheme should have been be er
Direct Wedding planner Large
Bride, Groom and
family
You can nd the best wedding
vendors, with prices and reviews at
the click of a bu on.
Direct Wedding planner Large
Bride, Groom and
family
Connecting couples and vendors
around the world
Indirect Wedding Registry Large
Bride, Groom and
family
The gi s you want, the way you
want them.
Indirect Venue Booking Medium
People in need of
unique venue
We connect professionals and
creators who need somewhere
special to make their ideas come to
life with locations that are unique.
www.wedmegood.com
www.weddingwire.com
www.zola.com
www.peerspace.com
