Craft beverage (beer, cider, kombucha) and kegged wine reference and buyer's guide on the top U.S. stainless steel keg rental and leasing providers. vansantassociates.com

1. Competitive Analysis
USA Keg Providers
Devin Van Sant
Van Sant Associates

2. USA Competitive Landscape
Top 3 Competitors
Scope of Analysis

3. USA Competitive Landscape: 30 Providers
ABS Commercial
Dolium (Dispack-
projects N.V.) HopGistics
MicroStar
Logistics, LLC
Petainer
Manufacturing USA
Inc Standard Kegs
Ambrach, LLC
Ecodraft – Cardiff
Group Ink Kegs NDL Keg Polykeg Srl
Stout Tanks &
Kettles LLC
American Keg
Company G4 Kegs Keg Logistics LLC
Ningbo Hefeng
Kitchen Utensils
Manufacture Co.,
Ltd
Satellite Logistics
Group-KegFleet keg
leasing
Taizhou Kegmaxs
Brewing Equipment
Co.,Ltd.
Blefa Kegs, Inc. Global Kegs Kegstar
Ningbo Major Draft
Beer Equipment
Co., Ltd.
Schaefer Container
Systems
THIELMANN US
LLC
Country Malt Group-
NDL Keg GW Kent
Lightweight
Containers Inc. -
KeyKeg - UniKeg Painless Stainless
Shinhan Industrial
Company UBC Group
Color key:
Top 3 USA keg providers
Top European stainless steel keg manufacturers
PET plastic keg manufacturers

4. Top USA Competitors
1. MicroStar Logistics (including KegCraft)
2. Keg Logistics (including Atlas and Keg Credit)
3. Global Kegs

5. MicroStar Logistics (including KegCraft)
Founded 1996
Headquarters Colorado (Corporate HQ) ● Wisconsin (Quality Services) ● Texas (Keg Washing)
Business model Sell ● Rental pay-per-fill ● Lease ● Export ● Repair and maintenance (Tosca)
Products MicroStar ● KegCraft
Advantages • Market leader
• Independent U.S. ownership
• Owns the largest number of kegs in the U.S (Estimated at 4 million)
• Longterm relationships with customers: >500 customers and long-term contracts
• Large staff: >300 employees
• Promo video: https://www.youtube.com/watch?time_continue=110&v=RKGbuMfBihc
Disadvantages  Keg deposits
 Lead times
 Rebrands kegs for float
 Focus on mid-size and large producers; less accessible to smaller producers

6. MicroStar Logistics

7. MicroStar Logistics

8. MicroStar Logistics

9. MicroStar Logistics
MicroStar acquires
Keg Craft

10. Keg Logistics (including Atlas and Keg Credit)
Founded 2011, by Chris Sapyta, original founder of MicroStar
Headquarters 9360 Station St #325, Lone Tree, CO 80124
Business model Rent pay-per-fill ● Lease To Own ● Flex Term Rental ● Export/Full Logistics
Products Keg Logistics ● Atlas Kegs ● Keg Credit ● Fitzmark Freight Services
Advantages • Largest U.S. market share at >2000 customers
• Top quality, German kegs
• Non-exclusive and no personal guarantees
• Business model includes both leasing and pay-per-fill options
• Service options for local distribution business models with high keg turn-rates and
national distribution models.
Disadvantages  Seaport Capital ownership
 Minimal keg scanning/inventory management
 Customers accountable to lease agreement terms
 Embossing and silkscreen charges
 Debranding charges
 Responsibility for lost kegs

11. Keg Logistics

12. Brewbound industry trade
publication marketing
Keg Logistics

13. Keg Logistics

14. Keg Logistics

15. 2019 Craft Brewers Conference,
Denver CO – Hospitality suite
Keg Logistics

16. Date Founded 2013
Headquarters 6675 Westwood Blvd, Orlando, FL 32821
Business model Keg rental pay-per-fill ● Pallet rental ● Worldwide logistics
Products SmartKeg ● SmartPallet ● SmartReturn
Advantages • Large keg fleet
• Fit-to-fill delivery
• Single pricing
• No contract or deposit requirement
• No liability for lost kegs
• Smart scanning technology included
Disadvantages  Freight charge for delivery and reverse logistics
 Not European kegs
Global Keg

17. Global Keg

18. 2019 Craft Brewers
Conference, Denver CO

19. Global Keg

20. Global Keg

21. Thank you!