The document is a student project report comparing the consumer buying behavior for Hero Honda and Bajaj motorcycles. It includes an introduction, history of both companies, comparisons of key models like the Bajaj Pulsar DTSi and Hero Honda Unicorn, analyses of benefits and drawbacks, and conclusions. Certificates are provided from the student and faculty member to verify the project's authenticity and completion.
This project is about the various strategies that are used by the Hero motocorp and the various aspects of the company. the contents in the project are.
COMPANY OVERVIEW:
• History of Hero Motocorp
• Mission, Vision and Objectives of Hero Motocorp
• Milestones of Hero Motocorp
• Organizational Structure of Hero Motocorp
• Product line of Hero Motocorp
• Major competitors of Hero Motocorp
Corporate governance at hero motocorp
Social responsibility at hero
Ethical practices at hero
Environmental analysis
Strategy formulation
Corporate strategies
Important strategic move of hero motocorp
Competitor analysis
A comparative study of customer satisfaction towards performance of Hero, Baj...hasnain2
MBA marketing project report on
A comparative study of customer satisfaction towards performance of Hero, Bajaj, Honda and Tvs bikes(A Case of Malegaon City)
Study on customer satisfaction with special reference to Mahindra & MahindraAshish Gupta
This project is a part of our university dissertation and shows the appreciation and satisfaction level, tastes and preference of consumer towards Mahindra & Mahindra and how the company be a common name is Indian.
This project is about the various strategies that are used by the Hero motocorp and the various aspects of the company. the contents in the project are.
COMPANY OVERVIEW:
• History of Hero Motocorp
• Mission, Vision and Objectives of Hero Motocorp
• Milestones of Hero Motocorp
• Organizational Structure of Hero Motocorp
• Product line of Hero Motocorp
• Major competitors of Hero Motocorp
Corporate governance at hero motocorp
Social responsibility at hero
Ethical practices at hero
Environmental analysis
Strategy formulation
Corporate strategies
Important strategic move of hero motocorp
Competitor analysis
A comparative study of customer satisfaction towards performance of Hero, Baj...hasnain2
MBA marketing project report on
A comparative study of customer satisfaction towards performance of Hero, Bajaj, Honda and Tvs bikes(A Case of Malegaon City)
Study on customer satisfaction with special reference to Mahindra & MahindraAshish Gupta
This project is a part of our university dissertation and shows the appreciation and satisfaction level, tastes and preference of consumer towards Mahindra & Mahindra and how the company be a common name is Indian.
Many businesses, institutions and food pantries are striving to offer healthy, local, and sustainable food choices, but how can we encourage and excite eaters to make the healthy choice?
This webinar explores the role of promotion in healthy food choices, offer simple best practices and provide examples of promotion of in school, hospital, retail, and food pantry settings. Participants will learn about key concepts in healthy food promotion and gain some innovative ideas and resources they can use to engage and excite eaters in any setting.
Join Ecology Center, Groundwork Center for Resilient Communities, and Taste the Local Difference as we explore ways to promote healthy, local, and sustainable food efforts at your business, school, hospital, or food pantry!
Healthy Food Market Project: Lessons LearnedDinar Sari
Healthy Food Market pilots is a project implemented by the Ministry of Health and WHO Indonesia, funded by the European Union from 2008-2011. The presentation aimed at capturing the highlights of the journey.
Power point presentation used during the Menu of Change: Healthy Food in Health Care workshop. Presentation given by Roberta Anderson (Food Alliance), Suzanne Briggs (Kaiser Permanente), Eecole Copen (Oregon Health and Science University Food and Nutrition Services) and Emma Sirois (Oregon Center for Environmental Health).
Indian Motorcycle opens second showroom in India, unveils Dark Horse and Road...RushLane
Polaris India Pvt. Ltd., a wholly owned subsidiary of Polaris Industries Inc., the world leader in Off-Road and All-Terrain Vehicles unveiled its two new power-packed ultra-luxury 2015 Indian® Roadmaster™ and the new Indian® Chief Dark Horse® alongside the opening of its second dealership in India in Bengaluru today.
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When we think about refreshment, the first thing that comes to our mind is coffee or tea. Most people prefer coffee and most prefer tea and these two drinks have become a part of a human being’s life.
Here we (I) have concentrated on coffee which is considered as a traditional drinks especially in south India. People here start their everyday life with a cup of coffee. Not only in south India but in all parts of the world people are so dependent and addicted to coffee that it acts as a daily schedule to every body every where. But this coffee is not grown in all parts of the world but is grown in very few places with right kind or weather, atmosphere and most important of all, the soil of that region.
world health, who, carcinogen, caffeine, cancer, health benefits, MBA mini projects, projectskart, short projects, summer internship project,
The sugar industry occupies a major portion in the (organization) industries of India. The sugar industries have rank second next to cotton and textile industries. The sugar industry started since 1830. China is the first producer of sugar in the world. It provides highest direct employment opportunities.
The sugar industry is one of the important Ago-based industry of the country India is the fourth major sugar production in the world. The first three is Russia, Brazil and Cuba. Sugar industry provides direct employment to nearly 3lakh persons this industry supports about 25 million agriculturists. It pay’s both to the central government and the state government about Rs.350 crores by way of different taxes. The capital employed in the industry is of the order of Rs.780 crores. There are about 414 mills producing sugar, which are spread all over the country.
When we think about refreshment, the first thing that comes to our mind is coffee or tea. Most people prefer coffee and most prefer tea and these two drinks have become a part of a human being’s life.
Here we (I) have concentrated on coffee which is considered as a traditional drinks especially in south India. People here start their everyday life with a cup of coffee. Not only in south India but in all parts of the world people are so dependent and addicted to coffee that it acts as a daily schedule to every body every where. But this coffee is not grown in all parts of the world but is grown in very few places with right kind or weather, atmosphere and most important of all, the soil of that region. It is usually grown in hill stations with adequate amount of rainfall and such places which are high above sea level. Therefore in India, Karnataka is such a place, especially South Karnataka which produces the highest amount of coffee in whole India. Most parts of Karnataka such as Chikmagalur district and many parts in Hassan District, and also Coorg.
A Study on Sugar Industry at Chamundeshwari SugarProjects Kart
The discovery of sugarcane from which sugar was produced had been known since thousands of years. It is thought to have originated in New Guinea, and was spread along routes to Southeast Asia and India. The process known for creation of sugar, by pressing out the juice and then boiling it into crystals, was developed in India around 500 BC.
Its cultivation was not introduced into Europe until the middle-ages, when it was brought to Spain by Arabs to thrive in a most favorable climate.
Study on Inventory Management at Reid & Taylor (India) LtdProjects Kart
Inventory is a list of goods and materials, or those goods and materials themselves, held available in stock by a business. Inventory management is primarily about specifying the size and placement of stocked goods. Inventory management is required at different locations within a facility or within multiple locations of a supply network to protect the regular and planned course of production against the random disturbance of running out of materials or goods. The scope of inventory management also concerns the fine lines between replenishment lead time, carrying costs of inventory, asset management, inventory forecasting, inventory valuation, inventory visibility, future inventory price forecasting, physical inventory, available physical space for inventory, quality management, replenishment, returns and defective goods and demand forecasting.
Study on Working Capital Management at PNBProjects Kart
The prime objective of any business is to maximize the value of the company and to maximize the wealth of its shareholders. Working capital management has its own role to play in attaining this goal. Working capital is the funds required for day to day working in a business concern. The working capital management involves deciding upon the amount and composition of current assets and how to finance those assets. There should be a proper trade off between risk and profitability in each decision relating to it. This project work has been undertaken to know the procedures involved in the working capital management in PUNJAB NATIONAL BANK. An attempt is made to study the factors contributing towards working capital and the sources on which the company is depending for funds. The research study was also conducted to derive working capital ratios, to know the performance and efficiency of working capital management and to know the kind of policy adopted in this part of the management. For analyzing the factors and conditions influencing working capital tables and graphs were drawn based on the study. pubjab national bank mba project, summer internship 2017, project reprot, punjab national bank pdf, risk, project report pdf, project report, customer satisfaction in punjab national bank
Study on Mutual Fund is the Better Investment PlanProjects Kart
Mutual funds have become a hot favorite of millions of people all over the world. The driving force of mutual fund is the ‘safety of the principal’ guaranteed, plus the added advantage of capital appreciation together with the income earned in the form of interest or dividend. People prefer Mutual Funds to bank deposits, life insurance and even bond because with a little money, they can get into the investment game. One can own string blue chips like ITC, TISCO, Reliance etc., through mutual funds. Thus, mutual funds act as a gateway to enter into big companies hitherto inaccessible to an ordinary investor with his small investment.
Study on Store Environment and Merchandising Mix at Big BazaarProjects Kart
Retailing consists of those business activities involved in the sale of goods and services to consumers for their personal, family, or household use. Retailing comprises of four elements customer orientation, coordinated effort, value-driven, and goal orientation. The word "Retail" originates from a French-Italian word. Retailer-someone who cuts off or sheds a small piece from something. Retailing is the set of activities that markets products or services to final consumers for their own personal or household use. It does this by organizing their availability on a relatively large scale and supplying them to customers on a relatively small scale. Retailer is a Person or Agent or Agency or Company or Organization who is instrumental in reaching the Goods or Merchandise or Services to the End User or Ultimate Consumer.
Initial Public Offers and Due DiligenceProjects Kart
This report, as the Title “Initial Public Offers and Due Diligence: The Role of a Investment Banker”, is an attempt to bring forth the importance of the process of Due Diligence and the significance of the vital role played by the Investment Banker in managing the issue of an Initial Public Offer (IPO).
When a Company issues an IPO, it means it is going public. The issue of an IPO introduces a great degree of transparency in a Company‟s operations. All the relevant and updated information pertaining to the company is laid down before the investors so that they may make an investment decision. Again, there are set procedures, rules, regulations and laws to be followed in laying down this information before the investors. A document called the Prospectus‟ must be prepared. The Prospectus captures all the necessary information that is to be made available to the investors. Apart from the Prospectus, there are various other company documents that need to be verified and summarized in order to present them before the investors.
Influence of ADR on Underlying Stock PricesProjects Kart
Globalization has opened the door for the investors to avail various investment avenues across the globe. American Depository Receipt (ADR) is one such opportunity to the investing community. The ADR is a proxy for the Indian shares to enable them to be traded in the American stock exchanges. Various studies conducted on Depository Receipts (DRs) have shown that the trading on the DR sin the foreign market has its influence in the home country’s stock in terms of price, volatility and volume. This interested me and this project is concerned about studying “Whether the price fluctuations of ADR affect the corresponding Indian share prices?”
After the liberalization of the economy in 1991, the corporatist started sourcing their capital from both domestic and foreign markets. The Indian shares cannot be directly listed in the American stock exchanges. ADRs have been very helpful in this purpose. So a custodian bank receives the shares as deposit and issues receipt to the market. These receipts are issued in appropriate ratio to the shares deposited with the depository. The market players in the stock exchanges trade these receipts.
Impact of ERP on Organizational Functions in Retail SectorProjects Kart
The business environment has changed more in the last five years than it did in the previous five decades. Winning in today’s business climate requires more than just providing high-quality, low-cost products to customers, when and how the customers want them. The ability to respond to new customer needs and seize market opportunities as they arise, without compromising on the profitability of the firm is critical for the success of any organization. Competitive pressures frequently force manufacturers to decrease prices in spite of the fact that their internal costs continue to rise. Enterprises are continuously striving to improve themselves in the areas of quality, time to market, customer satisfaction, performance and profitability. Making informed business decisions in this manner would enable organizations to accomplish their business growth and at the same time enable them to utilize the information to competitive advantage. To make it possible for the companies to execute this vision, there is a need for an infrastructure that will provide information across all functions and locations within the organization and this is the Enterprise Resource Planning (ERP) solution available in the market today.
The Impact of Creativity and Wow Factor in AdvertisingProjects Kart
The approach used in this report is a case study approach. It essentially deals with two aspects; creativity and WOW factor. These two terms have been defined and the impact they have in advertising has been studied. The objectives of doing such a study were to understand creativity, to define it and to find factors that elicit a WOW response from viewers.
Impact of Advertisements on Investors at HDFC Standard Life InsuranceProjects Kart
This project is managing study on “Impact of advertisement on Investors – A case study in HDFC Standard Life Insurance” The scope of study is regarding the advertisements and therefore the presence of HDFC SLIC with relation to in door advertisements and their advertisements & their effectiveness & out door advertisements, however the folks wish to watch them. to understand the notice within the public like better to watch the ads and medium.
Impact of Advertising on Customers in Tata MotorsProjects Kart
The consumer durable market in India has been very competitive in the recent years, with opening up of market for international players due to liberalization; the domestic players are facing a tough competition. So it‟s time for domestic companies to frame new strategies for their production and marketing activities. An evaluation of the effectiveness of the past activities of a company will enable the company in framing these new strategies. Such an effort has been made through this market research to know the http://www.projectskart.com/ on Customers in TATA MOTORS (A case study in AUTO MATRIX, HASSAN).
Recruitment and Selection at Aviva Life InsuranceProjects Kart
The MBA project titled “RECRUITMENT AND SELECTION” Undertaken in AVIVA life insurance.
AVIVA is a UK based insurance group. It has a long history dating back to 1834 and has a joint venture with DABUR groups. Aviva holds a 26 per cent stake in the joint venture and the Dabur group holds the balance 74 per cent share.
It is one of the leading providers of life and pensions products to Europe and has substantial businesses elsewhere around the world.
The project report is about recruitment and selection process that‟s an important part of any organization. Which is considered as a necessary asset of a company? In fact, recruitment and selection gives a home ground to the organization acumen that is needed for proper functioning of the organization.
Financial Freedom through Reverse MortgageProjects Kart
The world population structure shows that population worldwide is ageing owing to exaggerated longevity of older folks and small birth rates in developed and most developing countries. Visit www.projectskart.com for more information. In Asian nation alone, statistics show that variety of older as a proportion of population can show a 107% growth, from 113 million in 2016 and 179 million by 2026 severally.
Financial Analysis on Recession Period at M&M TractorsProjects Kart
Financial ANalysis (also stated as financial plan analysis or accounting analysis) refers to an assessment of the viability, stability and profitable of a business, sub-business or project. Visit www.projectskart.com for more information. It is performed by professionals World Health Organization prepare reports exploitation ratios that create use of data taken from monetary statements and different reports. These reports area unit typically given to prime management mutually of their bases in creating business selections.
Effective Supply Chain Management as a Strategic AdvantageProjects Kart
TSS was established in 1913 and since then it has been in Sirsi. The products have got their own brand image and also customers. Based on the service provided by TSS to its customers we can know how the organization considers its customers and its products to the customers. A study Effective supply chain management as a strategic advantage at TSS is undertaken for assessing the supply towards the customers and to understand the expectations of the customers towards arecanut and its products which will in turn help to take appropriate action by the management for removing the loop holes.
Brand Awareness of Spencer's and Comparative Analysis with Big BazaarProjects Kart
By 2004 the retail industry was growing rapidly in India, and Spencer's Retail decided to pursue an aggressive expansion strategy. The company had the customers, the products, and the employees to make it happen. It just needed an IT infrastructure that could support rapid growth. Visit http://www.projectskart.com/p/contact-us.html for more information. Current servers were at capacity, and the company needed to upgrade before adding new stores. Amit Mukerjee, Group CIO of the RPG Group, describes the challenge as part of the learning curve for retail development in India. ―Retailing is a new business in this country. As the business matures, the process matures, and IT systems must evolve accordingly. The company also needed an enterprise resource planning (ERP) solution to handle critical processes such as supply-chain management. It decided to implement mySAP ERP, now called SAP ERP, and realized the solution needed to run on high-performance servers. Spencer's Retail evaluated several possibilities, including servers from HP, IBM, and Sun Microsystems. It decided to build its IT infrastructure on Sun systems for several reasons. Sun SPARC Enterprise Servers had the performance and scalability needed to sustain its business, and they delivered higher performance at less cost. Sun's knowledge of the retail space in India, as well as its long history with RGP Enterprises, were also deciding factors.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Global Interconnection Group Joint Venture[960] (1).pdf
Comparitive study on consumer buying behaviour of hero honda and pulsar
1. Projectsformba.blogspot.com
A LIVE PROJECT REPORT ON
COMPARITIVE STUDY ON CONSUMER
BUYING BEHAVIOUR OF HERO HONDA AND
PULSAR
SUBMITTED TO:
MRS. BHAkTIDHARA MOHAPATRA
FACULTY-MARkETING MANAGEMENT-I
INC-MIRA ROAD
PREPARED BY:
SUNIL D.TIWARI
8NBMM017
ICFAI NATIONAL COLLEGE
ACADEMIC YEAR
(2008-2010)
Projectsformba.blogspot.com
2. Projectsformba.blogspot.com
CERTIFICATE
I Mr. SUNIL.D.TIWARI OF ICFAI NATIONAL
COLLEGE of MBA(SEM-I) hear by certify that the
project made on “COMPARITIVE STUDY ON
CONSUMER BUYING BEHAVIOUR OF HERO HONDA
AND PULSAR” in the Academic Year 2008-2010 is true
and original to the best of my knowledge.
SIGNATURE OF STUDENT
(SUNIL D.TIWARI)
CERTIFICATE
Projectsformba.blogspot.com
3. Projectsformba.blogspot.com
I, BHAkTIDHARA MOHAPATRA here by certify that
Mr. SUNIL.D.TIWARI of ICFAI National College of
MBA (SEM-I) has completed the project on
“COMPARITIVE STUDY ON CONSUMER BUYING
BEHAVIOUR OF HERO HONDA AND PULSAR” in the
academic Year 2008-2010.
The information submitted is true and original to the
best of my knowledge.
Date:
Place: Mumbai
Projectsformba.blogspot.com
4. Projectsformba.blogspot.com
DECLARATION
I Mr. SUNIL.D.TIWARI of ICFAI NATIONAL COLLEGE of
MBA (SEM-I), here by declare that I have completed this
project on COMPARITIVE STUDY ON CONSUMER BUYING
BEHAVIOUR OF HERO HONDA AND PULSAR in the
academic Year 2007-2009. The information submitted is
true and original to the best of my knowledge.
SUNIL.D.TIWARI
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5. Projectsformba.blogspot.com
ACkNOWLEDGEMENT
I hereby take this opportunity to thank all those
people including my friends and colleagues who
have helped me for the successful completion of this
project.
I would also like to thanks my entire faculty guide for
the continuous support and guidance they have
rendered for the successful completion of this
project.
I express my gratitude’s towards my parents and
sister for their encouraging support, incandescent
sprit and endurance towards the making of this
project.
In the ends a special thanks to all members who are
directly or indirectly associated with the project.
Projectsformba.blogspot.com
6. Projectsformba.blogspot.com
INDEX
SR.NO TOPICS.
1) INTRODUCTION.
2) HISTORY OF BAJAJ
3) HISTORY OF HERO HONDA.
4) BAJAJ VS HERO HONDA.
5) ANALYSIS.
6) CONCLUSION.
Projectsformba.blogspot.com
7. Projectsformba.blogspot.com
BAJAJ IN INDIA
Founded in 1926, the Bajaj Group is amongst the top 10 business houses in India. Its
footprint stretches over a wide range of industries, spanning automobiles (two-wheelers
and three-wheelers), home appliances, lighting, iron and steel, insurance, travel and
finance.
The group’s flagship company, Bajaj Auto, is ranked as the world’s fourth largest two-
and three- wheeler manufacturer and the Bajaj brand is well-known in over a dozen
countries in Europe, Latin America, the US and Asia. The present Chairman and
Managing Director of the group, Rahul Bajaj, took charge of the business in 1965.
Under his leadership, the turnover of the Bajaj Auto the flagship company has gone up
from Rs.72 million to Rs.46.16 billion (USD 936 million), its product portfolio has
expanded from one to and the brand has found a global market. He is one of India’s
most distinguished business leaders and internationally respected for his business
acumen and entrepreneurial spirit.
BAJAJ PULSAR DTSI
Bajaj Auto Ltd has launched Pulsar
DTSi in its attempt to remain
'Distinctly ahead'. The all new Pulsar
DTSi is packed with the path
breaking next generation technology
of digital biking. Its various digital
systems like capacitor discharge
ignition (CDI) system, Digital console
and Digital Twin Spark ignition
(DTSi) provides efficient fuel
combustion and better performance
under all conditions. The latest DTSi
engine of Bajaj Pulsar DTSi, with
twin spark plugs and 8 bit
Projectsformba.blogspot.com
8. Projectsformba.blogspot.com
microprocessor chip, generates the pulsating 18 ps of power to excite the
bikers and its advanced exhausted technology ensures the great
performance at lower rpm.
The muscular aerodynamic shape of Pulsar DTSi and its 1350 mm of
wheel base with 17" large alloy wheels give this Bajaj bike a robust
presence on the road. For the first time in India, Pulsar DTSi is equipped
with an Oil cooler, tube less tyres and new digital console that makes the
Pulsar most sporty and stylish two wheelers on Indian roads.
Launched in three variants of 200cc, 150cc and 180 cc, Pulsar DTSi has a
price tag of Rs.70-75,000 (approx.) and up for sale throughout the
dealerships of Bajaj Auto India.
kEY FEATURES OF BAJAJ PULSAR DTSI
• Engine Oil Cooler to control the temperature and maintain the
high speed and rpm.
• Digital Odometer, Digital Speedo Meter, Digital Fuel Gauge and
two Digital Trip Meters contribute to enhanced riding comfort.
• Tubeless tyres for better road grip and stability.
• First bike in India with large 33 mm front fork for better shock
absorbing ability.
• Constant velocity (CV) carburetor for high level of performance.
• Split seat for better riding and sitting comfort.
• The new Petrol tank flaps give petrol tank an aerodynamic looks.
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HORO HONDA IN INDIA
“Hero” is the brand name used by the Munjal brothers in the year 1956 with
the flagship company Hero Cycles. The joint venture between India's Hero
Group and Honda Motor Company, Japan has not only created the world's
single largest two wheeler company but also one of the most successful
joint ventures worldwide.
During the 80s, Hero Honda became the first company in India to prove
that it was possible to drive a vehicle without polluting the roads. The
company introduced new generation motorcycles that set industry
benchmarks for fuel thrift and low emission. A legendary 'Fill it - Shut it -
Forget it' campaign captured the imagination of commuters across India,
and Hero Honda sold millions of bikes purely on the commitment of
increased mileage
Over 19 million Hero Honda two wheelers tread Indian roads today. Hero
Honda has consistently grown at double digits since inception; and today,
every second motorcycle sold in the country is a Hero Honda. Every 30
seconds, someone in India buys Hero Honda's top -selling motorcycle -
Splendor. This festive season, the
company sold half a million two wheelers
in a single month-a feat unparalleled in
global automotive history.
HERO-HONDA UNICORN
Be A Wing Rider
Honda Unicorn is the first motorcycle in
India to have hi-tech Mono Suspension,
which enhances the riding comfort and
control. This is the first motorcycle to
Indian market by the company setting up
new benchmark in the motorcycle segment with its swift acceleration,
superior mileage, international styling, riding comfort and convenience. It is
engineered and styled for the taste of the younger generation..
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Maximum
Company Stroke Displacement
Power
Honda
Motorcycles & 4-Stroke, single cyl, 13.5PS@8000
149.1 cc
Scooters India air cooled rpm
Private Limited
kEY FEATURES OF HERO HONDA UNICORN
• Best pick up in its class.
• It delivers an incredible 60 kms to a liter.
• It is a perfect fusion of sporty & macho design.
• With Mono Suspension & Diamond frame, it takes all kinds of road
shocks with absolute ease.
• It is the only motorcycle equipped with a puncture resistant Tupp up
Tube.
BAJAJ(PULSAR) VS HERO HONDA(UNICORN)
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Vs
BAJAJ PULSAR DTSI
BENEFITS: - The pulsar is a very responsive bike and pulls with authority. It's also
much smoother than before, plus it packs in a lot of goodies like a digital speedometer.
It is one of the most powerful 150 cc bike. It is the best equipped bike at present,
matched only by the Apache RTR 160.
DRAWBACkS: - There are just too many pulsars on the road today so it is doubtful
that anyone will give you a second look. It also has typical Bajaj problems like the chain
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getting loose frequently. The engine although smooth is still not in Honda's league. The
gearbox is an improvement on older pulsars but again doesn't match with Honda.
HERO HONDA UNICORN
BENEFITS :- The Unicorn's engine is the smoothest, quietest and most refined in this
group. Ride the bike and you will understand what Honda engineering means. It is also
the only bike with mono shock suspension in India. It also has the best build quality. It
delivers the best mileage. And is also suitable to you because you have very long legs.
Don't worry about repairs on this bike as it comes with Honda's bullet proof reliability.
DRAWBACkS- It's acceleration doesn't matchup with other bikes in this group. But it
gives the best mileage. It doesn't offer value for money and the styling may look dated.
It doesn't come with goodies like digital speedometer.
FACTORS INFLUENCING CONSUMER BUYING
BEHAVIOUR
A consumer, making a purchase decision will be affected by the
following three factors:
1. PERSONAL FACTORS
2. PSYCHOLOGICAL FACTORS
3. SOCIAL FACTORS
PERSONAL FECTORS
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These factors were varying from person to person. Demographic Factors.
Sex, Race, Age etc. played major role in buying two wheelers for individual
use.
Young people in age group of 18-35yrs purchased two wheelers for
different various reasons while older people in age group of 35-50yrs
purchased just for travelling purpose only.
PSYCHOLOGICAL FECTORS
There were many people who wanted to purchase two wheelers just
because they had sense of love and belonging for bikes. This was found
more among Hero Honda user. They are mostly see performance of the
bike and services that provided by companies
and want their bike to be smooth while driving the bike.
SOCIAL FECTORS
There were many people who bought bikes because of social factors like
on their parents, friends and relatives opinion. There were few people who
bought their bikes for style and status. Besides this to my surprise I found
out that in today’s world boys play major role in buying decisions for
themselves and for their family also.
This also played a greater role in purchasing decision of two wheelers by
individuals. Boys who were in age group of 18-25yrs were more interested
in features as compared to other factors described.
Q.Do you have a
bike?
Yes NO
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BIKE
YES NO
38 2
Q. Using bike for which purpose?
Office Travelling Both Others
PURPOS
E
OFFIC OTHER
TRAVELLING E BOTH S
16 10 8 6
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Q. Which company bike do you possess?
Bajaj Hero Honda Others
COMPANY
HERO HONDA BAJAJ OTHERS
21 12 7
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Q. Why did you prefer this brand over other brand?
Quality features Availability Price
PREFERENCE
QUALITY
FEATURES
AVAILIBILITY
PRICE
12
19
3
5
Q.Which type of bike you prefer for
travelling?
100cc 150cc More than 150cc
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FEATURES: It plays major role in sale on any bikes. Today people are
more attracted towards the features of bikes and are ready to spend huge
amount of money on buying a handset having huge numbers of features.
E.g. Hero Honda karizma
PRICE:- Price also plays a major role. Companies need to place their
products in such a way that it can differentiate itself from others by its price.
If price of bike is kept low and more features are provided to customers
than company can create market for itself.
AVAILABILITY:- Products need to be available easily. Customers don’t
like to travel much to buy bikes. They prefer to get their bikes from nearest
showrooms so in order to be market leader companies should make sure
that there products are easily available to customers.
AFTER SALES SERVICE:- Companies should make sure that they
provide good after sale service to their customers and there problems are
rectified as soon as possible. The turnaround time should be very less that
customers don’t have to wait too long for their problems so to be solved.
QUALITY:- The quality of products should be very good. Today’s
customers want value for money if that is not provided than company will
find it difficult to position itself in the market.
CONCLUSION:-
After doing extensive research on two wheelers I have come to
the following conclusions:
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21 people prefer Hero Honda(unicorn), therefore if the
price rises and 5 people which look for another alternative if the
price of Hero Honda is rise. It was also found that from the Survey
of 40 Samples, 21 Persons prefer using unicorn12 person prefer
Bajaj pulsar DTSI150 and 7 people uses other two wheelers for
travelling or office purpose.
FINDINGS.
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• From the survey, it is founded that most of the people prefer
Hero Honda unicorn for office use and travelling purpose.
• If the price of Hero Honda unicorn increases there would be
5person who will change their Brand preference .
• People prefer more quality and features of two wheelers
rather than the price.
• The brand image is been reflected in the individual’s mind
rather than the promotional strategies.
LIMITATIONS AND RECOMMENDATIONS
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As the study was taken in one area only, and also the sample size of doing
the survey was also very limited i.e. 40 samples the results need to be
understood keeping in mind. In future, the study in more localities or a town
may reveal difference if any in respondent preferences. Also for the study
of two wheelers reveals that, the consumers the decider, have only the
preference of Hero Honda and Bajaj pulsar DTSI even if the price of two
wheelers rises and if the same trend continues the other companies would
be finding it very difficult to be stable. This study has made conjoint design
but alternate ways to measure consumer preferences which can be used in
future.
In the recommendations it can be said that there should be more
development in finding out the different buying behavior and preferences by
the other two wheeler industries in a promotion intensive environment and
also the quality.
References
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Sample Survey by making the Questionnaire
www.Hero Honda .com
www.Bajaj.com
Questionnaire
Name:
Age:
Occupation:
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1. Do you have a bike?
Yes No
2. Using bike for which purpose?
Office Travelling Both Others
3. Which company bike do you possess?
Bajaj Hero Honda Others
4. Why did you prefer this brand over other brand?
Quality features Availability Price
5. Will you prefer another bike if price is reduced?
Yes No
6.Which type of bike you prefer for travelling?
100cc 150cc More than 150cc
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