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COMPARISON OF
STRUCTURAL OUTLAY OF
ARCHIES AND STARMARK
Nisha Mary Koshy
Persis Sherin David
Introduction
Archies:
• Is an Indian company based in New
Delhi.
• It has over 24 Outlets spread across
Chennai.
Starmark:
• Owned by the Emami Group.
• It has only 2 outlets in Chennai.
Observations
Archies:
• Outlet designed with glass materials.
• Bright and a very attractive structure, with a “Red”
theme.
• Smaller outlet as compared to Starmark.
• Variety of Gift items, kept in an appealing manner.
Starmark:
• Outlet designed with wooden materials.
• Professional look.
• Neat Product segmentation.
• Large area of Operation and a lot spacious.
DATAANALYSIS
• The frequency of buying gifts in a month by the
respondents:
0%
18%
78%
4% Always
Often
Rarely
Never
• Preference of the respondents while shopping for gifts:
Archies
68%
Starmarks
32%
• Reasons for choosing Archies by
respondents:
Attractive
Wide collections and easily accessible
Good outer appearance
Good Quality and reasonable prices
More Familiar brand
Widespread outlets.
Reasons for choosing Starmark by respondents:
Better options and nice layout
Appearance wise, it’s classy
Wide variety of products
Starmark is cooler in every way
• Factors that attracts the respondents towards
Archies:
2%
8%
24%
30%
32%
4%
Infrastructure Bright Colors
Variety of cards Availability of choices
Gift Collections Customer services
• Factors that attracts the respondents towards
Starmark:
8%
40%
11%
13%
28%
Infrastructure Variety of products
Customer services Brand image
Availability of choices Membership Privileges
• Preferred Starmark outlet by the respondents
in Chennai according to the study:
60%
40%
Starmark Outlets
Express Avenue Mall Phoenix market city
• Preferred Archies outlet by the respondents in
Chennai according to the study:
38%
20%
34%
8%
Archies Outlets
Express Avenue Grandmall Ampa Skywalk
Phoenix market city Mylapore Adyar
CONCLUSION:
Archies:
 Archies is smaller in size
 Attracting a lot of customers with its bright
colors
Starmark:
 Starmark is a larger operation.
 Many people aren’t aware of its existence.
Comparison of structural outlay of archies and starmark

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Comparison of structural outlay of archies and starmark

  • 1. COMPARISON OF STRUCTURAL OUTLAY OF ARCHIES AND STARMARK Nisha Mary Koshy Persis Sherin David
  • 2. Introduction Archies: • Is an Indian company based in New Delhi. • It has over 24 Outlets spread across Chennai. Starmark: • Owned by the Emami Group. • It has only 2 outlets in Chennai.
  • 3. Observations Archies: • Outlet designed with glass materials. • Bright and a very attractive structure, with a “Red” theme. • Smaller outlet as compared to Starmark. • Variety of Gift items, kept in an appealing manner.
  • 4. Starmark: • Outlet designed with wooden materials. • Professional look. • Neat Product segmentation. • Large area of Operation and a lot spacious.
  • 5. DATAANALYSIS • The frequency of buying gifts in a month by the respondents: 0% 18% 78% 4% Always Often Rarely Never
  • 6. • Preference of the respondents while shopping for gifts: Archies 68% Starmarks 32%
  • 7. • Reasons for choosing Archies by respondents: Attractive Wide collections and easily accessible Good outer appearance Good Quality and reasonable prices More Familiar brand Widespread outlets.
  • 8. Reasons for choosing Starmark by respondents: Better options and nice layout Appearance wise, it’s classy Wide variety of products Starmark is cooler in every way
  • 9. • Factors that attracts the respondents towards Archies: 2% 8% 24% 30% 32% 4% Infrastructure Bright Colors Variety of cards Availability of choices Gift Collections Customer services
  • 10. • Factors that attracts the respondents towards Starmark: 8% 40% 11% 13% 28% Infrastructure Variety of products Customer services Brand image Availability of choices Membership Privileges
  • 11. • Preferred Starmark outlet by the respondents in Chennai according to the study: 60% 40% Starmark Outlets Express Avenue Mall Phoenix market city
  • 12. • Preferred Archies outlet by the respondents in Chennai according to the study: 38% 20% 34% 8% Archies Outlets Express Avenue Grandmall Ampa Skywalk Phoenix market city Mylapore Adyar
  • 13. CONCLUSION: Archies:  Archies is smaller in size  Attracting a lot of customers with its bright colors Starmark:  Starmark is a larger operation.  Many people aren’t aware of its existence.