Comparison of Royal Caribbean, Norwegian Cruises, Carnival Cruises, Holland America Line and Other Top Cruise Lines on Facebook

Cruise Lines
on Facebook
in Q2-2015
Apr 01, 2015 - Jun 30, 2015

Top Cruise Lines in USA on Facebook Q2-2015
In this report we looked at the top 10 US
Cruise Lines on Facebook.
Read on to find out how their social media
performance stacked up against the
competition.

Key Findings
• Among the 10 brands, Disney Cruise Line was engaging best
with their Fans.
• With a growth rate of 7.3%, Royal Caribbean International
enjoyed the highest Fan Growth Rate among US Cruise Lines.
• 18,359 new Posts were written across these 10 ‘brand walls’.
That’s an average of 20.2 Posts per day - per wall!.
• Among the 10 US Cruise Lines brands, Royal Caribbean
International posted the most “non brand related” content on
their wall.

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Fans
Carnival Cruise Lines had the largest fan base of 3,128,518 while Royal Caribbean International
showed the highest fan growth of 7.29%.
Comparison of US Cruise Lines
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
8.00%
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K
Growth%
Number of Fans
Celebrity Cruises Carnival Cruise Lines Princess Cruises Royal Caribbean International
Azamara Club Cruises Holland America Line Viking River Cruises Norwegian Cruise Line
Seabourn Cruise Disney Cruise Line

Fans - Geography
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Celebrity
Cruises
Disney Cruise
Line
Viking River
Cruises
Seabourn
Cruise
Holland
America Line
Azamara Club
Cruises
Royal
Caribbean
International
Princess
Cruises
Carnival
Cruise Lines
Norwegian
Cruise Line
United States Philippines Countries < 2% Canada Spain
Brazil Australia Other Countries Netherlands United Kingdom

Conversations
Azamara Club Cruises had the highest PTAT of 2.57% as a percentage of its average number of
Fans during this time period.
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Celebrity Cruises Carnival Cruise Lines Princess Cruises Azamara Club Cruises
Royal Caribbean International Viking River Cruises Holland America Line Seabourn Cruise
Norwegian Cruise Line Disney Cruise Line

Engagement - Posts
Azamara Club Cruises published the greatest number of posts (255). Disney Cruise Line had the
highest average engagement, with a score of 792.
0 50 100 150 200 250 300
0 100 200 300 400 500 600 700 800 900
Celebrity…
Carnival…
Princess…
Royal…
Azamara…
Holland…
Viking River…
Norwegian…
Seabourn…
Disney…
Number of Posts
Engagement Score
Engagement Score Number of Posts

Engagement Breakdown
0 100000 200000 300000 400000 500000 600000 700000 800000
Celebrity Cruises
Carnival Cruise Lines
Princess Cruises
Royal Caribbean International
Azamara Club Cruises
Holland America Line
Viking River Cruises
Norwegian Cruise Line
Seabourn Cruise
Disney Cruise Line
Likes Comments Shares
Carnival Cruise Lines received the most number of Likes (670,522), Carnival Cruise Lines got the
most number of Comments (51,441) and Disney Cruise Line had the most number of Shares
(58,082).

Most Engaging Brand Posts
Wed, Jun 24 at 10:20 AM EDT
Not all cruises are created equal. Visit
www.azamaraclubcruises.com to discover voyages
for true tra ..
Engagement
Score
Likes Comments Shares Sentiment
1,000 15,822 192 939 Positive
Disney Cruise Line
Sat, Jun 20 at 7:30 PM EDT
Set sail with Disney Cruise Line this fall on a
Halloween on the High Seas cruise:
Sun, Jun 7 at 10:54 AM EDT
#Travel is best when you're with the one you love!
Book by June 30 and receive 50% off the cruise fa ..
Engagement
Score
1,000 27,629 3,078 10,696 Positive
Engagement
Score
1,000 12,187 182 760 Positive

Disney Cruise Line
Mon, May 18 at 11:35 AM EDT
From skyscrapers to the southwest, set your sights on
the sea with exciting new itineraries for Disn ..
Engagement
Score
1,000 33,968 2,013 7,278 Positive
Wed, Apr 29 at 2:05 PM EDT
If you haven’t met our newest ship yet, now’s the
time! Carnival Vista is taking us on a virtual tou ..
Thu, Apr 23 at 3:55 PM EDT
Smaller ships mean better parking. When we visit
Venice, we dock within walking distance to everythi ..
Engagement
Score
1,000 27,927 7,290 20,021 Positive
Engagement
Score
1,000 5,375 197 535 Positive

Fan Posts
0 1000 2000 3000 4000 5000 6000
Celebrity Cruises
Princess Cruises
Seabourn Cruise
Disney Cruise Line
Number of Fan Posts
Carnival Cruise Lines's Facebook Page saw the highest number of Fan posts (5,099).

Sentiment Analysis
Seabourn Cruise received the highest percentage of Positive Sentiment (57.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Seabourn Cruise
Celebrity Cruises
Princess Cruises
Disney Cruise Line
Negative Neutral Positive

Brand Responses
Carnival Cruise Lines responded to the highest percentage of Fan posts (50.26%).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
0 500 1000 1500 2000 2500 3000
%ofFanPostsBrandRespondedto
Average Response Time (mins)
Carnival Cruise Lines Viking River Cruises Seabourn Cruise Celebrity Cruises
Princess Cruises Azamara Club Cruises Royal Caribbean International Holland America Line
Norwegian Cruise Line Disney Cruise Line

Share Of Voice – Volume of Posts
Azamara Club Cruises published the most with 255 posts, among US Cruise Lines.
9%
7%
9%
5%
11%
11%5%
24%
3%
16%
Royal Caribbean International Disney Cruise Line Princess Cruises Holland America Line
Celebrity Cruises Carnival Cruise Lines Viking River Cruises Azamara Club Cruises

Share Of Voice – Likes
Carnival Cruise Lines received the largest volume of Likes (670,522), among US Cruise Lines.
15%
16%
12%
4%4%
28%
2%
4%
0% 15%

Share Of Voice – Comments
Carnival Cruise Lines received the largest volume of Comments (51,441), among US Cruise Lines.
12%
12%
13%
5%
5%
36%
2%
2% 1%
12%

Share Of Voice – Shares
Disney Cruise Line received the largest volume of Shares (58,082), among US Cruise Lines.
11%
27%
9%
2%
3%
26%
2%
4%
1%
15%

Analysis of Royal Caribbean
International Facebook Page
Apr 01, 2015 - Jun 30, 2015

Brand Overview
Fans 2,969,625
New Fans 201,760
Fan Growth 6.79%
Country United States
Demographics Mostly Older, Female and Attached.
Royal Caribbean International has 201,760 new Likes and an audience base of 2,969,625 fans who
are mostly Older, Female and Attached.

Brand Overview
Posts
Brand User
Engagement Score 383 Total Fan Posts 2,929
Total Posts 95 Brand Response Rate 14.37%
Total Likes 356,151 Average Reply Time 6 hrs, 39 mins
Total Comments 17,419 General Sentiment Neutral
Total Shares 23,247
Royal Caribbean International had 95 new Posts, and their most recent campaign is #VowToWOW.
Content & Campaigns
Most Engaging Content Type Photos Most Engaging Campaign
#QuantumOfTheSea
s
Least Engaging Content Type
Travel Destination
Information
Most Recent Campaign #VowToWOW
Most Prolific Content Type
Like
This/Engagement
Oriented Posts

Fan Growth
2,650,000
2,700,000
2,750,000
2,800,000
2,850,000
2,900,000
2,950,000
3,000,000
Royal Caribbean International had a growth rate of 6.79% between Mar 31, 2015 and Jun 30, 2015.
Total Fans 2,969,625
New Fans 201,760

Engagement
0
200
400
600
800
1,000
1,200
1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun
Royal Caribbean International had an engagement of 383 and the highest engagement was 1000.

Community Analysis
Royal Caribbean International fans are mostly Older,
Female and Attached.
Royal Caribbean International fans are largely from
United States followed by Canada.
Fan Demographics Distribution of Fans
30%
70%
male female
0% 5% 10% 15% 20% 25%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K
United States
Canada
Portugal
Norway
Ireland
Romania
Ecuador
Tunisia
South Africa
Germany

0
1
2
3
4 Royal Caribbean International posted a
total of 95 Posts between Apr 01, 2015 and
Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Seas 9
adventure 7
Anthem 5
Photo thanks 4
Caribbean 3

54%
46%
Brand Participation Brand Non Participation
98%
1%1%
Posititve Negative Neutral
Brand Posts - Engagement
Royal Caribbean International responded to 51
conversations generated by the 95 Posts they
published.
Royal Caribbean International receives more positive
than negative vibes from comments on their Posts.
Brand Responses Sentiment on Brand Posts

The newest addition to the Royal family. Welcome,
Anthem of the Seas.
Engagement
Score
1,000 100,636 3,865 5,186 Positive
Mon, Jun 1 at 3:00 PM EDT
Cruise, beach, sleep, repeat.
Sat, May 30 at 3:05 PM EDT
Not enough weekend, never enough cruise.
Engagement
Score
759 8,569 552 983 Positive
Engagement
Score
647 7,826 258 636 Positive

0 20 40 60 80
0 100 200 300 400 500
Videos
Photos
Links
Plain Text
Polls
Number of Posts
Engagement Score
0 5 10 15 20
0 200 400 600 800
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Brand Posts - Analysis
Most of Royal Caribbean International posts were
Photos, and posts with Photos received the highest
engagement.
Most of Royal Caribbean International posts were
published on Thursday and posts on Wednesday
received the highest engagement.
Brand Post Types Days of the Week

0
10
20
30
40
50
60
70
80
90
100
1-Apr 8-Apr 15-
Apr
22-
Apr
29-
Apr
6-May 13-
May
20-
May
27-
May
3-Jun 10-Jun17-Jun24-Jun
Positive Neutral Negative Users posted a total of 2,929 Posts
between Apr 01, 2015 and Jun 30, 2015 on
Royal Caribbean International's wall.
User Posts
Top keywords used in
the Posts
Frequency
Royal Caribbean
International
1702
Seas 1056
cruise 607
ship 358
day 326

15%
85%
43%
4%
53%
User Posts - Engagement
Royal Caribbean International responded to 426
conversations generated by the 2,929 Posts fans
published.
Royal Caribbean International appears to participate
more when Fan conversations have greater positive
vibes than negative.
Brand Responses Sentiment of User Posts

Content Intel
0 5 10 15 20 25 30 35
0 100 200 300 400 500 600
Brand News
Others
Deals
Travel Destination…
Event
Food
Photos
Contest
Social Cause/Good…
Question to fans
Facebook App
Occasion driven deals
Like This/Engagement…
Number of Posts
Engagement Score
Most of Royal Caribbean International posts were around 'Like This/Engagement Oriented Posts',
and posts around 'Photos' received the highest engagement.

0 1 2 3
0 100 200 300
Sector News
Fact
Others
Advice/Tips
Travel Destination…
Event
Question to fans
Number of Posts
Engagement Score
0 1 2 3
0 50 100 150 200
On Social Media
On Sports
Others
Entertainment
Question to fans
Festival/Greetin…
Technology
Current Affairs
Number of Posts
Engagement Score
Content Intel
In Posts about Hospitality,Royal Caribbean
International Question to fans posts received the
highest engagement.
In Posts about General Happenings,Royal Caribbean
International Festival/Greetings received the highest
engagement.
About Hospitality About General Happenings

0 10 20 30 40
0 200 400 600 800
#VowToWOW
#QuantumOfTheSeas
#royalwow
Number of Posts
Engagement Score
Campaign Intel – 3 most recent campaigns
Overall, #QuantumOfTheSeas engaged the best out of the recent 3 campaigns run by Royal
Caribbean International.
Entire Campaign

Analysis of Carnival Cruise
Lines Facebook Page
Apr 01, 2015 - Jun 30, 2015

Brand Overview
Fans 3,128,518
New Fans 111,844
Fan Growth 3.57%
Carnival Cruise Lines has 111,844 new Likes and an audience base of 3,128,518 fans who are
mostly Older, Female and Attached.

Brand Overview
Posts
Brand User
Total Shares 56,275
Carnival Cruise Lines had 115 new Posts, and their most recent campaign is
#Guessthedestination.
Campaigns
Most Engaging Campaign Fun-a-thon
Most Recent Campaign
#Guessthedestinatio
n

Fan Growth
2,940,000
2,960,000
2,980,000
3,000,000
3,020,000
3,040,000
3,060,000
3,080,000
3,100,000
3,120,000
3,140,000
Carnival Cruise Lines had a growth rate of 3.57% between Mar 31, 2015 and Jun 30, 2015.
New Fans 111,844

Engagement
0
200
400
600
800
1,000
1,200
Carnival Cruise Lines had an engagement of 567 and the highest engagement was 997.

Community Analysis
Carnival Cruise Lines fans are mostly Older, Female
and Attached.
Carnival Cruise Lines fans are largely from United
States followed by Canada.
26%
74%
male female
0% 5% 10% 15% 20% 25%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40%
Single
In a Relationship
Engaged
Married
UnKnown
0K 1,000K 2,000K 3,000K
United States
Canada
Australia
Puerto Rico
Philippines
India
Indonesia
Mexico
United Kingdom

0
1
2
3
4 Carnival Cruise Lines posted a total of 115
Posts between Apr 01, 2015 and Jun 30,
2015.
Brand Posts
Top keywords
used in the Posts
Frequency
CarnivalCruise 29
cruise 13
answer 13
Funsetters 12
Full terms 12

2%
98%
100%
0%0%
Carnival Cruise Lines responded to 2 conversations
generated by the 115 Posts they published.
Carnival Cruise Lines receives more positive than
negative vibes from comments on their Posts.

If you haven’t met our newest ship yet, now’s the
time! Carnival Vista is taking us on a virtual tou ..
Engagement
Score
1,000 27,927 7,290 20,021 Positive
Fri, May 8 at 10:01 PM EDT
Tonight, the water slide rests. Tomorrow, it’s back to
being a wild ride.
Sun, Jun 7 at 5:03 PM EDT
Ooh, this is sexy. Someone cue up a 90’s slow jam
real quick. #Heeeeeeeeyyyyy #sunsetsunday #Carniv
..
Engagement
Score
973 37,016 1,085 1,331 Positive
Engagement
Score
966 38,774 834 977 Positive

0 20 40 60 80 100
0 200 400 600 800 1,000
Plain Text
Photos
Videos
Links
Polls
Number of Posts
Engagement Score
0 5 10 15 20 25
0 200 400 600 800 1,000
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Most of Carnival Cruise Lines posts were Photos, and
posts with Videos received the highest engagement.
Most of Carnival Cruise Lines posts were published on
Friday and posts on Wednesday received the highest
engagement.

0
20
40
60
80
100
120
140
160
180
1-Apr 8-Apr 15-
Apr
22-
Apr
29-
Apr
6-May 13-
May
20-
May
27-
May
Carnival Cruise Lines's wall.
User Posts
the Posts
Frequency
Carnival Cruise Lines 1244
Carnival 872
cruise 791
days 527
time 522

50%
50%
42%
7%
51%
Carnival Cruise Lines responded to 2,563 conversations
generated by the 5,077 Posts fans published.
Carnival Cruise Lines appears to participate more when
Fan conversations have greater positive vibes than
negative.

0 5 10 15
0 500 1000 1500
#Guessthedestinatio
n
#ThanksAndGiving
Fun-a-thon
Number of Posts
Engagement Score
Campaign Intel – 3 most recent campaigns
Overall, Fun-a-thon engaged the best out of the recent 3 campaigns run by Carnival Cruise Lines.
Entire Campaign

Analysis of Disney Cruise
Line Facebook Page
Apr 01, 2015 - Jun 30, 2015

Brand Overview
Disney Cruise Line
Fans 1,505,393
New Fans 63,206
Fan Growth 4.20%
Disney Cruise Line has 63,206 new Likes and an audience base of 1,505,393 fans who are mostly
Older, Female and Attached.
Disney Cruise Line

Brand Overview
Posts
Brand User
Engagement Score 792 Total Fan Posts 811
Total Likes 370,332 Average Reply Time 0 sec
Total Shares 58,082
Disney Cruise Line had 77 new Posts.
Disney Cruise Line

Fan Growth
1,400,000
1,420,000
1,440,000
1,460,000
1,480,000
1,500,000
1,520,000
Disney Cruise Line had a growth rate of 4.20% between Mar 31, 2015 and Jun 30, 2015.
New Fans 63,206
Disney Cruise Line

Engagement
0
200
400
600
800
1,000
1,200
Disney Cruise Line had an engagement of 792 and the highest engagement was 1000.
Disney Cruise Line

Community Analysis
Disney Cruise Line fans are mostly Older, Female and
Attached.
Disney Cruise Line fans are largely from United States
followed by Canada.
Disney Cruise Line
14%
86%
male female
0% 10% 20% 30% 40% 50%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K
United States
Canada
United Kingdom
Mexico
Brazil
Puerto Rico
Philippines
India
Australia
New Zealand

0
1
2
3 Disney Cruise Line posted a total of 77
2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Disney Cruise Line 30
DisneyCruise 26
Norway 7
Fall 6
Disney Magic 6
Disney Cruise Line

0%
100%
99%
1% 0%
Disney Cruise Line responded to 0 conversations
Disney Cruise Line receives more positive than
Disney Cruise Line

Sat, Jun 20 at 7:30 PM EDT
Set sail with Disney Cruise Line this fall on a
Halloween on the High Seas cruise:
Engagement
Score
1,000 27,629 3,078 10,696 Positive
Mon, May 18 at 11:35 AM EDT
From skyscrapers to the southwest, set your sights on
the sea with exciting new itineraries for Disn ..
Tue, Apr 21 at 10:15 AM EDT
Disney Cruise Line is dreaming a little bigger this fall.
Beginning with the October 26, 2015 sailin ..
Engagement
Score
1,000 33,968 2,013 7,278 Positive
Engagement
Score
1,000 28,472 2,051 10,085 Positive
Disney Cruise Line

0 10 20 30 40
0 200 400 600 800 1,000
Photos
Videos
Links
Plain Text
Polls
Number of Posts
Engagement Score
0 5 10 15
0 200 400 600 800 1,000 1,200
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Most of Disney Cruise Line posts were Photos, and
posts with Videos received the highest engagement.
Most of Disney Cruise Line posts were published on
Wednesday and posts on Saturday received the
highest engagement.
Disney Cruise Line

0
5
10
15
20
25
30
1-Apr 8-Apr 15-Apr22-Apr29-Apr6-May 13-
May
20-
May
27-
May
Positive Neutral Negative Users posted a total of 811 Posts between
Apr 01, 2015 and Jun 30, 2015 on Disney
Cruise Line's wall.
User Posts
the Posts
Frequency
Disney Cruise Line 264
cruise 164
Disney 99
2016 59
Dream 47
Disney Cruise Line

0%
100%
41%
3%
56%
Disney Cruise Line responded to 0 conversations
generated by the 811 Posts fans published.
Disney Cruise Line appears to participate more when
Fan conversations have greater positive vibes than
negative.
Disney Cruise Line

Analysis of Holland America
Line Facebook Page
Apr 01, 2015 - Jun 30, 2015

Brand Overview
Fans 1,263,844
New Fans 12,861
Fan Growth 1.02%
Holland America Line has 12,861 new Likes and an audience base of 1,263,844 fans who are

Brand Overview
Posts
Brand User
Total Likes 86,532 Average Reply Time 1 day, 24 mins
Total Shares 5,224
Holland America Line had 56 new Posts.

Fan Growth
1,240,000
1,245,000
1,250,000
1,255,000
1,260,000
1,265,000
Holland America Line had a growth rate of 1.02% between Mar 31, 2015 and Jun 30, 2015.
New Fans 12,861

Engagement
0
100
200
300
400
500
600
700
800
900
1,000
Holland America Line had an engagement of 339 and the highest engagement was 932.

Community Analysis
Holland America Line fans are mostly Older, Female
and Attached.
Holland America Line fans are largely from United
25%
75%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 400K 800K 1,200K
United States
Canada
United Kingdom
Netherlands
Indonesia
Australia
Philippines
Puerto Rico
India
Poland

0
1
2
3 Holland America Line posted a total of 56
2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Alaska 6
Holland America 5
Voyage 4
sailing 4
Alaska cruise
vacation
3

54%
46%
96%
0%
4%
Holland America Line responded to 30 conversations
Holland America Line receives more positive than

Sun, Jun 7 at 5:00 PM EDT
Santorini dreaming. Make this dream a reality:
http://bit.ly/1Qqr5DL
Engagement
Score
932 11,286 604 611 Positive
Fri, Jun 26 at 2:15 AM EDT
All of us at Holland America Line are incredibly
saddened by this news. Our thoughts and prayers are
..
Thu, May 7 at 12:00 PM EDT
The Amsterdam docked in Ft. Lauderdale last week
signaling the end of the 2015 Grand World Voyage.
..
Engagement
Score
758 1,502 606 627 Positive
Engagement
Score
736 6,637 161 265 Positive

0 10 20 30 40 50
0 100 200 300 400 500 600
Links
Photos
Plain Text
Videos
Polls
Number of Posts
Engagement Score
0 5 10 15
0 100 200 300 400 500
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Most of Holland America Line posts were Photos, and
posts with Links received the highest engagement.
Most of Holland America Line posts were published on
Monday and posts on Sunday received the highest
engagement.

0
5
10
15
20
25
30
35
40
45
May
20-
May
27-
May
Holland America Line's wall.
User Posts
the Posts
Frequency
Holland America Line 449
cruise 309
day 122
HAL 105
ship 101

30%
70%
32%
4%64%
Holland America Line responded to 353 conversations
Holland America Line appears to participate more
when Fan conversations have greater positive vibes
than negative.

Analysis of Princess Cruises
Facebook Page
Apr 01, 2015 - Jun 30, 2015

Brand Overview
Princess Cruises
Fans 1,643,816
New Fans 16,517
Fan Growth 1.00%
Princess Cruises has 16,517 new Likes and an audience base of 1,643,816 fans who are mostly
Older, Female and Attached.
Princess Cruises

Brand Overview
Posts
Brand User
Total Shares 18,503
Princess Cruises had 96 new Posts.
Princess Cruises

Fan Growth
1,615,000
1,620,000
1,625,000
1,630,000
1,635,000
1,640,000
1,645,000
1,650,000
Princess Cruises had a growth rate of 1.00% between Mar 31, 2015 and Jun 30, 2015.
New Fans 16,517
Princess Cruises

Engagement
0
100
200
300
400
500
600
700
800
900
1,000
Princess Cruises had an engagement of 474 and the highest engagement was 867.
Princess Cruises

Community Analysis
Princess Cruises fans are mostly Older, Female and
Attached.
Princess Cruises fans are largely from United States
followed by Canada.
Princess Cruises
21%
79%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 500K 1,000K 1,500K
United States
Canada
Australia
United Kingdom
Philippines
Puerto Rico
India
New Zealand
Serbia

0
1
2
3 Princess Cruises posted a total of 96 Posts
between Apr 01, 2015 and Jun 30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
sea 9
Alaska 6
sea days 3
Glimpse 3
Serenity 3
Princess Cruises

28%
72%
99%
0% 1%
Princess Cruises responded to 27 conversations
Princess Cruises receives more positive than negative
vibes from comments on their Posts.
Princess Cruises

Princess Cruises
Fri, May 15 at 8:00 PM EDT
Which of these top 10 Caribbean beaches is your
favorite?
Engagement
Score
867 6,944 689 845 Positive
Mon, Apr 6 at 8:00 PM EDT
Fill in the blank: sea days are __________.
Sat, Apr 18 at 8:00 PM EDT
The perfect day is on deck.
Engagement
Score
764 3,645 1,650 155 Positive
Engagement
Score
757 6,801 293 493 Positive

0 20 40 60 80 100
0 100 200 300 400 500 600 700
Photos
Links
Videos
Plain Text
Polls
Number of Posts
Engagement Score
0 5 10 15
0 100 200 300 400 500 600
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Most of Princess Cruises posts were Photos, and posts
with Links received the highest engagement.
Most of Princess Cruises posts were published on
Monday and posts on Friday received the highest
engagement.
Princess Cruises

0
5
10
15
20
25
30
35
40
45
50
May
20-
May
27-
May
Princess Cruises's wall.
User Posts
the Posts
Frequency
Princess Cruises 567
cruise 282
day 182
Princess 167
ship 163
Princess Cruises

32%
68%
36%
5%
59%
Princess Cruises responded to 513 conversations
Princess Cruises appears to participate more when Fan
conversations have greater positive vibes than
negative.
Princess Cruises

Analysis of Norwegian Cruise
Line Facebook Page
Apr 01, 2015 - Jun 30, 2015

Brand Overview
Fans 1,239,998
New Fans 59,787
Fan Growth 4.82%
Norwegian Cruise Line has 59,787 new Likes and an audience base of 1,239,998 fans who are

Brand Overview
Posts
Brand User
Total Shares 32,570
Norwegian Cruise Line had 172 new Posts.

Fan Growth
1,140,000
1,150,000
1,160,000
1,170,000
1,180,000
1,190,000
1,200,000
1,210,000
1,220,000
1,230,000
1,240,000
1,250,000
Norwegian Cruise Line had a growth rate of 4.82% between Mar 31, 2015 and Jun 30, 2015.
New Fans 59,787

Engagement
0
100
200
300
400
500
600
700
800
900
Norwegian Cruise Line had an engagement of 449 and the highest engagement was 822.

Community Analysis
Norwegian Cruise Line fans are mostly Older, Female
and Attached.
Norwegian Cruise Line fans are largely from United
28%
72%
male female
0% 10% 20% 30% 40%
Below 21
21-30
31-40
41-50
51-60
Over 60
0% 10% 20% 30% 40% 50%
Single
In a Relationship
Engaged
Married
UnKnown
0K 400K 800K 1,200K
United States
Canada
Philippines
United Kingdom
Puerto Rico
Germany
India
Australia
Italy
Japan

0
1
2
3
4
5 Norwegian Cruise Line posted a total of
172 Posts between Apr 01, 2015 and Jun
30, 2015.
Brand Posts
Top keywords
used in the Posts
Frequency
Share 15
TGIF 10
Norwegian Cruise
Line
10
beach 9
cruise 8

11%
89%
100%
0%0%
Norwegian Cruise Line responded to 19 conversations
Norwegian Cruise Line receives more positive than

Wed, Jun 24 at 11:52 AM EDT
New photos from the shipyard! #NorwegianEscape is
getting closer to her debut.
Engagement
Score
947 6,376 490 1,311 Positive
Fri, Apr 24 at 10:30 AM EDT
Share if you would like to spend all day at Magens
Bay. #StThomas #BeachBucketList
Wed, Apr 22 at 11:11 AM EDT
BREAKING NEWS: Norwegian Sky will be All-inclusive
beginning 2016! Enjoy free dining, entertainment ..
Engagement
Score
883 4,207 274 1,011 Positive
Engagement
Score
879 2,982 367 1,060 Positive

0 50 100 150 200
0 200 400 600 800
Photos
Links
Plain Text
Videos
Polls
Number of Posts
Engagement Score
0 10 20 30 40
0 100 200 300 400 500 600
Monday
Tuesday
Wednesd…
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Most of Norwegian Cruise Line posts were Photos, and
posts with Links received the highest engagement.
Most of Norwegian Cruise Line posts were published
on Tuesday and posts on Wednesday received the
highest engagement.

0
10
20
30
40
50
60
70
80
90
May
20-
May
27-
May
Norwegian Cruise Line's wall.
User Posts
the Posts
Frequency
Norwegian Cruise Line 1126
days 720
cruise 521
Can't wait 329
NCL 318

10%
90%
30%
5%65%
Norwegian Cruise Line responded to 304 conversations
Norwegian Cruise Line appears to participate more
when Fan conversations have greater positive vibes
than negative.

Thanks For Reading!
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Comparison of Royal Caribbean, Norwegian Cruises, Carnival Cruises, Holland America Line and Other Top Cruise Lines on Facebook

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