Dana Point Concours d'Elegance


Published on

DPC Brand Presentation

Published in: Automotive, Economy & Finance
  • Be the first to comment

  • Be the first to like this

Dana Point Concours d'Elegance

  1. 1. June 21 – 23, 2013June 21 – 23, 2013
  2. 2. Celebrating more than three decades of Southern Californiasautomotive heritage, the Orange County Collector Car & Motorcycle Weekwill host thousands of enthusiasts and families to an exceptional showcase ofautomotive excellence, legacy and design -- with unique tours, VIP parties and events,auctions, exhibits and of course, Sundays marquee event,The 31st annual Dana Point Concours d‘ Elegance..
  3. 3. 31 years of ExcellenceSince 1983, the Dana Point Concours d’Elegance has been the premier celebrationof automotive elegance and excellence in Southern California for automotive enthusiasts of allages. The Concours moved to Dana Point in 2008, and has since become one of the mostcherished events in the Orange County community.The five-star experience allows local and national automotive hobbyists the opportunity tounwind in a relaxing atmosphere, enjoying the best collector automobiles and motorcycles,reviewing the finest automotive art and immersing themselves in the latest amenities of the St.Regis Monarch Beach resort.
  4. 4. Sunday, June 23, 2013Nestled on the luscious green golf links of the St. Regis Monarch Beach resort inDana Point, California, the Dana Point Concours dElegance® will host more than 200 of the best-kept classic carsand vintage motorcycles to display proudly on the lawn.With a weekend of beautiful vehicles and enjoyable activities for automotive enthusiasts, young and old alike, theDana Point Concours d‘ Elegance celebrates European and American automotive heritage at its finest.The DPC defines automotive elegance, luxury spas, breathtaking beaches, first-class dining and a golf coursedesigned by master architect Robert Trent Jones Jr., which provides sweeping views of the Pacific Ocean. Theweekend offers automotive enthusiasts a serene getaway and an opportunity to see some of the most stunningautomobiles from around the world in one beautiful destination.
  5. 5. Sunday’s LegacySouthern California is one of the most automotive-centric places in theworld, propelling the Dana Point Concours’ evolution into a multi-daycelebration of automobile excellence, artistry and design.•In 2013, the Dana Point Concours d’Elegance honors the 100th anniversary of the Duesenbergas the featured automobile marquee.•Special car classes include the 100th anniversary of Aston Martin, the 50th anniversary of thePorsche 911, the 25th anniversary of the BMW M3 in the U.S. , and a unique display of FactoryConcept Show Cars.•The Concours will highlight Harley-Davidson as the featured motorcycle marquee for thebrand’s 110th anniversary.
  6. 6. Sunday -- June 23, 20136:00 a.m. Exhibitors Line-up on the Golf Course.9:30 a.m. Gates Open -- Dana Point Concours d’ Elegance.9:30 a.m. Judging Commences.10:00 a.m. Exhibitor Interviews.11:30 a.m. Judging Concludes.11:30 a.m. Opening Ceremony with Flyover.12:30 p.m. Awards Ceremony.4:00 p.m. Conclusion -- Orange County Collector Car and Motorcycle Week.
  7. 7. Saturday -- June 22, 20139:00a.m. – 5:00p.m.•Festival in the Park in Fields A and B.•Hot Rods, Customs, Special Coach Bodies•Military “Then & Now.”6:00p.m. – 8:30p.m.•Concours Reception & Silent Auction on South Lawn.
  8. 8. Friday -- June 21, 2013 – The Rallye BasilonePartnering with the U.S. Marine Corps Base Camp Pendleton, the selectgroup of cars and attendees will depart from the St. Regis and make its scenic trek toCamp Pendleton to see firsthand what many civilians do not: the base and its facilities.As part of Fridays activities, the Rallye Basilone will enter the base at Cristianitos Gateand tour the facilities via the historic Basilone Road, which was named after United StatesMarine Gunnery Sergeant John Basilone. Gunnery Sgt. Basilone was the only Marine to be awardedboth The Medal Of Honor and The Navy Cross during World War II. His extraordinary efforts in theBattle for Henderson Field at Guadalcanal earned him The Medal of Honor from PresidentFranklin D. Roosevelt and The Navy Cross was awarded to Basilone posthumously following the invasionof Iwo Jima where the Marine ultimately laid down his life for our country.We proudly bear his name as the title of the historic tour during the automotive weekend.
  9. 9. Giving Back…The Injured Marine Semper Fi Fund (SFF) was established in 2004 to provideimmediate financial support for injured and critically ill members of the U.S.Armed Forces and their families. As a 501(c)(3) non-profit, the Semper Fi Fundprovides financial relief to post 9/11 service members for hospitalization andrecovery requirements, as well as assistance for those with long termperpetuating needs. The Semper Fi Fund acts quickly in a service membersgreatest time of need with a 24 to 72 hour response time for resources.The MARSOC (U.S. Marine Corps Forces, Special Operations Command)Foundation was established to provide benevolent support to active duty andmedically retired MARSOC personnel and their families, as well as to thefamilies of Marines who lost their lives in service to the United States ofAmerica.The Marine Corps Scholarship Foundation provides scholarships to the children ofMarines and Navy Corpsmen attending accredited community colleges, universities,and vocational/technical institutions, with particular attention given to those with aparent who was killed or wounded in action, or who have demonstrated financialneeds. The Scholarship Foundation is the nations oldest and largest provider ofneed-based scholarships to military children, having awarded more than 30,000scholarships valued at over $75,000,000 since 1962.
  10. 10. DPC Customer Profile•Three days of customer facing interaction withaffluent,, brand conscious patrons•5,000 spectators during Sunday’s eventshowcase•2,500 Saturday festival attendees• Income RangeUnder $49,000 11%$50,000 – $99,000 35%$100,000 – $249,000 39%$250,000 and up 15%Age Range26 – 35 7.5%36 – 45 18%46 – 55 50%56 – 65 31%Over 65 18%Marital StatusMarried 76%Single 24%Home OwnershipHome Owner 86%Non-Homeowner 14%Multiple Home OwnershipTwo Homes 24%Three or more 12%
  11. 11. Concours Honors and AwardsFeatured Marque AwardThis award goes to the automobile that best embodies the spirit of the featured Marque, which is determined each year bythe Dana Point Concours d’Elegance committee. The award is voted on by the Chairman, the Chief Judge, the ChiefHonorary Judge, the Chief Class Judge and select Honorary Judges.Chairman Classic Car AwardChairman Classic Car Award is awarded by the chairman to the most deserving classic car.Briggs Cunningham AwardSelected by an Honorary Judge Team and awarded to the most exciting American automobile. Cunningham was a greatAmerican sportsman who raced cars and yachts and was also a race car builder, driver, team owner, sports car manufacturerand automobile collector. He amassed a high-quality collection of automobiles that were displayed at the formerCunningham Museum in Costa Mesa, California.
  12. 12. Awards and HonorsCatherine Thyen AwardSelected by Catherine Thyen with assistance of a Concours Committee Member and awarded by an Honorary Judge Teamto an exhibitor who has contributed the most time and energy to the event over the past three years. Catherine Thyenwas involved in founding the original ATSC Concours dElegance® which was the origin of the Dana Point ConcoursdElegance®.Design Achievement Award - OpenThe Design Achievement Award is awarded to the car judged best in design of an open automobile at the ConcoursSelected by an Honorary Judge Team.Meguiars "Finish Fantastique" AwardMeguiars "Finish Fantastique" Award is selected by Barry Meguiar plus one Honorary Judge and awarded to the car withthe best finish.Honorary Judges ChoiceThe Honorary Judges Choice is selected by all Honorary Judges and awarded to the favorite automobile on the show field.
  13. 13. Awards and HonorsElegance Award, Pre-WarThe Elegance Award, Pre-War is selected by an Honorary Judge Team and isawarded to the most elegant Pre-war automobile at the Concours.Elegance Award, Post-WarThe Elegance Award, Post-War is selected by an Honorary Judge Team and awardedto the most elegant Post-war automobile at the Concours.Best of ShowBest of Show is chosen from among First in Class winners through a tally of ballotsselected by the Chairman, the Chief Judge, the Chief Honorary Judge, the ChiefClass Judges, the Honorary Judges, and select Class Judges.
  14. 14. Barry Meguiar–2013 Automotive IconA true automotive enthusiast, Barry Meguiar has been passionately involved with cars since he was achild. Working summers at the family business, Barry would cover for production assembly employeeswhen they went on vacation. After climbing the ranks, working in all aspects of the business fromaccounting to client relations and even advertising, Barry took the reins of the company in 1973.Today, Meguiars is the worldwide leading producer of cleaners, polishes, waxes, conditioners andprotectants for every type of vehicle on the road and in the water.His love for the automotive industry is apparent in everything he does. In 1973, after four years ofmarket research, business planning, new product formulating and package design, Barry launchedMeguiars into the consumer market with their now famous Cleaner Wax. He was actually respondingto the pent-up demand for Meguiars products among car guys since the car hobby began.Not resting on his laurels, Barry introduced "Car Crazy" TV and Radio programs to reinvigorate adeclining hobby. With his help, the gap between the older and younger generations has grown smallerand smaller. Today, after being the longest running show on SPEED Channel, Car Crazy is now aired onDiscoverys Velocity Channel.Barry is also recognized around the world as a prominent role model in the collector car hobby. Hesdonated time, funds and expertise to the community, including a grant to help build a ramp and stagefor the Dana Point Concours dElegance® award ceremony in 2012. He attends automotive eventsworldwide as both an exhibitor and a judge, including the Amelia Island Concours d‘ Elegance and thePebble Beach Concours dElegance.He received the inaugural Petersen Automotive Museums Automotive Icon Award, is a Route 66 Hallof Fame recipient, and was the Copper State 1000 Grand Marshal, the Coronado Speed Fest Man ofthe Year, Cranbrook Concours dElegance Person of the Year and Palos Verdes Concours dEleganceGrand Marshal.The Dana Point Concours dElegance® is proud to have Barry as its friend, colleague and fellowgearhead. That is why the Dana Point Concours dElegance® is crazy for Car Crazys Barry Meguiar.
  15. 15. Partnership OpportunitiesThe Dana Point Concours d’ Elegance offers sponsors and corporate partners thechance to align with automotive excellence and share in the success of this world-class eventCorporate partners of our event reach a select and highly sought after demographic, focused on automotive,technology, rare and unique memorabilia, and luxury aficionados, as well as key industry representatives andmedia personnel.Our partners receive event tickets, marquee signage, showcase displays, guest and client hospitality, specialbranding rights, and access to the most scenic and unique week-long collector car and motorcycle event inSouthern California.
  16. 16. Sponsorship – “Corporate Partner”The Concours committee recognizes the value of corporate partnerships and will provide packagesthat meet a sponsor’s marketing objectives. Recognizing that our corporate partners have uniqueneeds, each proposal is different and custom tailored to meet your ideal DPC marketing platformThe following outlines a typical list of event elements provided for our Corporate Partners:•Product / Service Exclusivity•Brand integration into all event collateral•Brand integration on DPC website with banner ads and rotational branding•Brand integration into all placed advertising and social media platform•Static branding / signage on field (sponsor provides banners / signage)•Display space in Exhibitor Village•Hospitality package with tickets, VIP invitations, VIP parking, Concours reception, St. Regis brunchPackage Cost: $25,000
  17. 17. Sponsorship -- “Manufacturer”•A Unique opportunity for automobile manufacturers to showcase its brand•An integrated display space on field with static/branding built around this dedicated show space• Brand logo integrated into DPC marketing and collateral materials•20 General admission tickets to Saturday and Sunday events•6 Saturday Concours reception tickets•6 Event VIP tickets for Sunday•6 VIP parking passesPackage Cost: $10,000
  18. 18. Sponsorship – “Exhibitor”Package A : Tailored hospitality access with 10 x 10 tent, 10 general admission tickets,4 Reception tickets, 4 VIP parking passes -- $3,000 (display space on both days)Package B : 10 x 20 Tent in Vendor Village -- $1,500 (display space on both Saturday/Sunday)Package C : 10x10 Tent in Vendor Village -- $1,000 (display space on both Saturday / Sunday)
  19. 19. Sponsorship – “Patriot”A partnership worthy of four stars, our Patriot Partnership offers pristineaccess our Rallye Basilone partners at Camp Pendleton Marine Base,while embedding your brand into the marketing and experientialDNA of the Orange County Collector Car and Motorcycle Week.This finely customized partnership reflects “Presenting” status ofthe DPC weeklong activities, including fully integrated branding into allmarketing, promotional and PR elements, top-of-the line VIPhospitality access, and prominent branding on-field at the DPC Fridaythrough Sunday.Included in this partnership package is a once-in-a-lifetimeVIP package for four to experience behind the scenes lifeat a military Special Operations Command Compound at Camp Pendleton.Package Price: $50,000
  20. 20. Paul SewellPartnership Marketing / SalesDana Point Concours d’Elegancepdsewell@sbcglobal.net323-356-7285Contact InformationFor more information regarding the 2013 Orange County Collector Car Week,please contact: