Cruise Lewes


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Cruise Lewes

  2. 2. Why Should Lewes Be A Port-of-Call For Cruisers?
  3. 3. CRUISE LEWES! <ul><li>Lewes is a “CAN’T MISS” destination for cruise operators scheduling East Coast itineraries </li></ul><ul><li>Perfectly positioned at the entrance of the Delaware Bay halfway between New York and Norfolk, VA </li></ul><ul><li>Historic homes and museums, quaint shops, outstanding eateries, and tax-free- name-brand outlet stores. Lewes offers an unrivaled variety of unique excursions that have great appeal to the cruise passenger community </li></ul><ul><li>All excursions are accessible within minutes, and shuttle service is available to ensure the experience is hassle-free and unforgettable for passengers </li></ul>
  4. 4. Cape May- Lewes Ferry Terminal <ul><li>Provides easy entrée to large berths as well as a modern, fully-staffed and secure port facility, capable of managing more than 1 million passengers per year </li></ul><ul><li>The Delaware Tourism Office is committed to providing support for cruise operators, from helping to plan excursions to coordinating resources to identifying local guides </li></ul><ul><ul><li>Shuttle service, planned day excursions and MORE </li></ul></ul>
  5. 5. What Type Of Cruise Lines Will Port In Lewes?
  6. 6. Potential Cruise Companies <ul><li>American Cruise Line </li></ul><ul><ul><li>Passenger Capacity- 104 </li></ul></ul><ul><ul><li>Based in Baltimore </li></ul></ul><ul><ul><li>Cruises & Departures </li></ul></ul><ul><ul><ul><li>Chesapeake Bay trip </li></ul></ul></ul><ul><ul><ul><ul><li>21 departures/7 nights </li></ul></ul></ul></ul><ul><ul><ul><li>Mid Atlantic Inland passage </li></ul></ul></ul><ul><ul><ul><ul><li>4 departures/7 nights </li></ul></ul></ul></ul><ul><ul><ul><li>East Coast inland passage </li></ul></ul></ul><ul><ul><ul><ul><li>4 departures/14 nights </li></ul></ul></ul></ul><ul><ul><li>29 POTENTIAL PORTS! </li></ul></ul><ul><ul><li>Cruises- July-November </li></ul></ul>
  7. 7. American Cruise Line Cruise Route
  8. 8. Potential Cruise Companies <ul><li>American Canadian Caribbean Line </li></ul><ul><ul><li>Passenger Capacity- 100 </li></ul></ul><ul><ul><li>Stops in Philadelphia, Baltimore, and various other Chesapeake ports </li></ul></ul><ul><ul><li>2 Ports! </li></ul></ul><ul><ul><li>Currently has trips between RI and FL </li></ul></ul><ul><ul><ul><li>GREAT POTENTIAL FOR LEWES CRUISING!! </li></ul></ul></ul><ul><ul><li>Length of ship- 177ft </li></ul></ul><ul><ul><li>Draft- 7 ft </li></ul></ul><ul><ul><li>Cruises- May & November </li></ul></ul>
  9. 9. American Canadian Caribbean Line Cruise Map
  10. 10. Potential Cruise Companies <ul><li>Cruise West </li></ul><ul><ul><li>Passenger Capacity- 120 </li></ul></ul><ul><ul><li>Length of ship- 297ft </li></ul></ul><ul><ul><li>Embarks out of Nova Scotia </li></ul></ul><ul><ul><ul><li>Stops in Bar Harbor, Nantucket, Yorktown, Savannah and more </li></ul></ul></ul><ul><ul><li>3 Potential Ports </li></ul></ul><ul><ul><li>Cruises- March & Sept. </li></ul></ul>
  11. 11. Cruise West Cruise Route
  12. 12. Potential Cruise Companies <ul><li>Travel Dynamics International </li></ul><ul><ul><li>Passenger Capacity- 100 </li></ul></ul><ul><ul><li>Length of ship- 290ft </li></ul></ul><ul><ul><li>Stops in Portland, Newport, Alexandria, Savannah and more </li></ul></ul><ul><ul><li>2 Potential Ports </li></ul></ul>
  13. 13. Travel Dynamics International Cruise Map
  14. 14. How is the Cruise Industry Affecting OUR Economy?
  15. 15. Cruise Impact Nationwide <ul><li>Cruise Tourism generates an estimated $18 billion a year in passenger expenditure </li></ul><ul><ul><li>Fastest growing sector of the travel industry for the past 20 years </li></ul></ul><ul><ul><li>Annual growth rate of passengers - 7.4% </li></ul></ul><ul><li>The US cruise industry supported 315,830 jobs in 2004, which provided $12.4 billion in wages and salaries </li></ul><ul><li>9.2 million people embarked on cruises in 2007 a 2% increase from 2006 </li></ul><ul><li>As recently as 2004 studies showed that US ports accounted for 77% of global passengers </li></ul>
  16. 16. Cruise Impact - Maryland <ul><li>The total economic impact of cruising from Maryland this year is expected to be $152 million </li></ul><ul><ul><li>In 2008, the economic impact was nearly $63 million </li></ul></ul><ul><ul><li>Cruising spending DOUBLED ! </li></ul></ul><ul><li>The Cruise Industry generated 2,177 jobs </li></ul><ul><li>Maryland workers generated income totaling $105 million </li></ul>
  17. 17. How Are Our Surrounding State’s Investing In The Cruise Industry?
  18. 18. Cruise Terminal Investment <ul><li>Philadelphia, PA- $15 million </li></ul><ul><ul><li>Rehabilitate former naval shipyard into a cruise hub </li></ul></ul><ul><li>Norfolk, VA- $36 million </li></ul><ul><ul><li>New modern terminal near the city's downtown </li></ul></ul><ul><li>Baltimore, MD- $13 million </li></ul>
  19. 19. Delaware Cruise Advantages <ul><li>The Cape May- Lewes Ferry Terminal in Lewes, DE can currently support small ships up to 350 ft in length </li></ul><ul><li>Cruising in Lewes would not adversely affect traffic flow in our resort areas </li></ul><ul><ul><li>Cruisers would travel via shuttle, bike or on-foot </li></ul></ul><ul><ul><li>Average time spent at port- 10 hours </li></ul></ul>
  20. 20. People Are Excited About Cruise Lewes!
  21. 21. Sussex County, Delaware Beaches. Restaurants. History. Nature. Everything.
  22. 22. We Have A Lot To Offer!! <ul><li>30 miles of Beautiful Beaches! </li></ul><ul><ul><li>Lewes </li></ul></ul><ul><ul><li>Rehoboth Beach </li></ul></ul><ul><ul><li>Dewey Beach </li></ul></ul><ul><ul><li>Bethany Beach </li></ul></ul><ul><li>Historical Areas </li></ul><ul><ul><li>Trolley Tour of Historic Lewes </li></ul></ul><ul><ul><li>Zwaanendael Museum </li></ul></ul><ul><ul><li>Fort Miles Historical Area </li></ul></ul><ul><ul><li>Lightship Overfalls </li></ul></ul><ul><ul><li>Lewes Historical Society </li></ul></ul>
  23. 23. Outdoor Activities <ul><li>Bird-watching- </li></ul><ul><ul><li>Cape Henlopen & Prime Hook National Wildlife Refuge </li></ul></ul><ul><li>Hike, Kayak, Fish </li></ul><ul><li>Bike the Breakwater Trail </li></ul><ul><li>Golf </li></ul><ul><ul><li>Baywood Greens </li></ul></ul><ul><ul><li>The Rookery </li></ul></ul>
  24. 24. Food and Shopping <ul><li>Wine and Brewery Tours </li></ul><ul><ul><li>Dogfish Head Brewery </li></ul></ul><ul><ul><li>Nassau Valley Vineyards </li></ul></ul><ul><li>Restaurants </li></ul><ul><ul><li>The Buttery </li></ul></ul><ul><ul><li>Striper Bites </li></ul></ul><ul><ul><li>Agave </li></ul></ul><ul><ul><li>Gilligan’s </li></ul></ul><ul><li>TAX FREE SHOPPING! </li></ul><ul><ul><li>Tanger Outlets </li></ul></ul><ul><ul><li>Second St. Shopping District </li></ul></ul><ul><ul><li>Rehoboth Ave. & Boardwalk </li></ul></ul>
  25. 25. Who Is Our Target Audience?
  26. 26. Cruiser Profile <ul><li>43% of the US population are potential cruisers! </li></ul><ul><li>Average Cruiser: </li></ul><ul><ul><li>45 years old </li></ul></ul><ul><ul><li>Household income- $79,000 </li></ul></ul><ul><ul><li>63% are employed full time </li></ul></ul><ul><ul><li>14% are retired </li></ul></ul><ul><ul><li>62% are college graduates </li></ul></ul><ul><ul><li>50% are male </li></ul></ul><ul><ul><li>89% are Caucasians </li></ul></ul><ul><li>Typical cruisers travel for 6.6 days </li></ul><ul><ul><li>spend $1,880 per person on their cruise </li></ul></ul>
  27. 27. Potential Delaware Impact <ul><li>Average Spending per Port </li></ul><ul><ul><li>Passenger- $85- 100 </li></ul></ul><ul><ul><li>Crew Members- $75 </li></ul></ul><ul><li>Average # Passengers per ship- 100 </li></ul><ul><li>$ 10,000 POTENTIAL ECONOMIC INFLOW PER PORT + crew spending </li></ul><ul><ul><ul><li>GREAT OPPORUNITY!! </li></ul></ul></ul><ul><li>30+ ports per year- </li></ul><ul><ul><li>30*10,000= $300,000!! </li></ul></ul>
  28. 28. Cruise Impact- Economic Development Analysis <ul><li>Value added contribution (direct impact) of passenger spending in Lewes and surrounding areas is $187,189/yr </li></ul><ul><li>Economic impact of adding ‘Cruise Lewes’ to the State economy is $276,328 (direct/indirect/induced spending) </li></ul><ul><li>Total amount spent by passengers in Lewes annually is $300,000 </li></ul>$276,328 $45,525 $43,615 $187,189 Value Added Total Induced Indirect Direct Impact
  29. 29. Cruise Lewes Could Generate an Additional $576,328.00 to our Economy!!
  30. 30. How Do We Begin Marketing To Our Targeted Cruise Companies?
  31. 31. Trade Shows <ul><li>Florida Caribbean Cruise Association Cruise Conference and Trade Show </li></ul><ul><ul><li>October 26 th - 30 th- Saint Lucia </li></ul></ul><ul><ul><ul><li>Costs- ‘Lewes Booth’, Delegate, Hotel, Airfare </li></ul></ul></ul><ul><ul><ul><ul><li>Total- $5075.00 </li></ul></ul></ul></ul><ul><li>Leisure Travel Conference </li></ul><ul><ul><li>November 15 th -17 th- Miami, Florida </li></ul></ul><ul><ul><ul><li>Costs- ‘Lewes Booth’, Delegate, Hotel, Airfare </li></ul></ul></ul><ul><ul><ul><ul><li>Total- $5000.00 </li></ul></ul></ul></ul>
  32. 32. Print & Online Marketing <ul><li>Travel Trade/Cruise Trade Website and Magazine </li></ul><ul><ul><li>44,551 total circulation for 2008 </li></ul></ul><ul><ul><li>Weekly Online Advertisement : $500 per ad </li></ul></ul><ul><ul><ul><li>500*12= $6,000 </li></ul></ul></ul><ul><ul><li>Quarter Page Ad : $4,055*4= $16,220 </li></ul></ul><ul><li>Porthole Magazine </li></ul><ul><ul><li>1/3 page color ad </li></ul></ul><ul><ul><ul><li>$2,210*4= 8,840 </li></ul></ul></ul>
  33. 33. Cruise Lewes - Total Cost $47,135.00 Total Cost $37,060.00 Print & Online Marketing $10,075.00 Trade Shows
  34. 34. Path Forward <ul><li>Invite Target Companies to visit Lewes </li></ul><ul><ul><li>Tour the Cape May-Lewes Ferry Terminal </li></ul></ul><ul><ul><li>Tour Lewes, Rehoboth Beach, Dewey Beach etc. </li></ul></ul><ul><ul><li>Introduce our excursions, restaurants and shops </li></ul></ul><ul><li>Market ‘Cruise Lewes’ in print ads and online </li></ul><ul><li>Attend 2 Trade Shows </li></ul><ul><ul><li>Host ‘Lewes Booth’ </li></ul></ul>
  35. 35. Contact Info <ul><li>It’s easy to make Lewes a port of call!! </li></ul><ul><li>Please contact: </li></ul><ul><li>Heather Kenton </li></ul><ul><li>Delaware Tourism Office </li></ul><ul><li>99 Kings Highway | Dover, DE 19901 </li></ul><ul><li>(302) 672-6804 </li></ul><ul><li>[email_address] </li></ul>