1. Comparing Four Different Campaigns
Type of Campaign: Main Message: Target Audience: Techniques: Success:
The main aim of this type of They specifically target over Speeches are something that There is only one way that
campaign is to raise 18’s as they’re the only ones mostly political campaigns do they’re able to measure their
Political awareness for the chosen who are allowed to vote. more than any other success and this is through
political issue. As well as that They also target those who campaign. I think they do this votes, as through this they
they wish to gain support for with interest in political because they’re able to get will get to know how big of
particular leaders/parties. issues. They also have a their point across a lot more an impact they had on their
This is different to broad audience that reflects clearly then through any target audience. This is a way
commercial campaigns, as society. This is completely other campaign. They also do that only political campaigns
they try to get people to buy different to pressure group a lot of debates as they are can measure their success, as
products, and not make campaigns, as they tend to trying to get their point they’re the only ones who
them support them, as all target a very specific group, across. They also do rally’s, actually let people vote.
they’re interested in is sales as they’re not trying to get web, social network and
more than anything else, so votes but change people’s media advertisement. These
political campaigns are views. are things that most other
completely different. campaigns tend to use too.
They aim to fundraise and They have a really broad The main techniques they There are two main ways in
get their audience to donate. target audience. They target use are fundraising events. which they can measure
Charitable Sometimes they’re also everyone who’s able to This is because they want to their success. One of them is
looking for regular donate- no matter how little get donations, and through how much money is
donations. This is because they donate, as it can still fundraising events will allow made. This will definitely tell
they will be securing the make a huge difference to them to get donations. This is them their success as they
amount of money, and they those in need. However, they the only type of campaign will know how many people
will be getting it regularly. do sometimes specifically that does fundraising events, donated- and how much they
This is similar to commercial target schools. This is as this is the campaign that donated. Another way they

2. campaigns as they also want because schools will promise wants donations. Also, like can measure their success is
to get money in, even though them a lot of donations, as the others this also uses: through counting how many
it’s for a totally different kids will be telling their web, social network, and regular donators they get.
purpose. These two parents, who will be talked media advertising. However, This is the only campaign
campaigns are the only ones into donating. This is they also use celebrity that does that, and that’s
who wish to receive money. different to political endorsements so that they because this is the only
campaigns, as they never can get more donations, as campaign that gets
target those who are people will be more donations.
younger than 18, as they encouraged to donate if a
can’t vote. celebrity asks them to.
They wish to change a This very much depends on There are many different There are three ways in
particular situation or view. the issue, as it can vary. techniques this campaign which they can measure
Pressure Groups Also, they promote However, it is usually very uses. One of them is their success. One of them is
awareness of issues, as well specific and much targeted, protests. This is something through the attendance to
as wanting to change as they wish to be really clear you will never see charities the protests, as this will show
policies. This is different to on what they want, and who do, as they want people to peoples interest in the
commercial campaigns as they may possibly be able to only donate, and not change campaign. Also, they can
this campaign wants to achieve that from. This is their opinion. The rest are count the sign-ups for the
change people’s views, and completely different to pretty similar to what all the petition. Lastly, they can see
all commercial campaigns political campaigns, as they other campaigns do: media what impact it has on the
want to do is sell their know exactly who they advertising, web, T.I.E and policy they wanted to
products in whatever way target, as they’re targeting social networking. change, as this will tell how
possible. the same people all the time. effective the campaign was.
Their aim is to sell a There is never a specific These campaigns techniques There is solely only one way
particular product. This is audience for this type of are exactly the same to the they can measure their
Commercial completely different to all campaign as it could be an other campaigns: web, social success and that is through
the other campaigns, as this international audience but networking, media how many sales they make.
is a lot more calm issue, as depending on the product advertisement and celebrity This is completely different
they don’t need to be very the audience can definitely endorsements. Celebrity to every other type of
strict about what they do. be narrowed down, so it endorsement is the only campaign, as the others
Also, they want to increase could be kids, adults, and thing that not all the other aren’t trying to sell products.
their revenue, as well as elderly people. So, you could campaigns use, and this is
creating awareness of the say they have a pretty broad because, commercial

3. product/company. audience. Unlike, the political campaigns want to sell
campaign, they have no set products, and their sales can
audience, mainly because definitely go up if celebrities
their aim isn’t so serious. advertise their products for
them, as people will want to
have things their favourite
celebrities have.