The document analyzes and compares the online strategies and booking capabilities of two London hotels: The Regency Hotel and The Hoxton Urban Lodge. It finds that The Regency Hotel generally has a better online presence, with its website being more visible in search results by brand name and location. The Regency Hotel's website also provides more comprehensive information for customers on rooms, facilities, location, and pricing. It allows customers to complete the entire booking process online, including payment and special requests. In comparison, information is sometimes harder to find on The Hoxton Urban Lodge's website and its booking engine is more limited.