The document compares different types of campaigns, their target audiences, techniques used, and effectiveness. It discusses commercial campaigns aimed at broad audiences using TV, posters and broadcasts. Charity campaigns also target broad audiences but are very effective in raising money and awareness through posters, ads, and TV special events. Pressure groups may focus on specific audiences like government officials and use techniques like protests to get their points across effectively. Political campaigns have varying target audiences but use meetings, surveys, voting and media to engage constituencies and promote their goals.

1. Comparing what I’ve learnt about Campaigns
Type of Message Audience Campaigning Effectiveness (and
Campaign Techniques how you can tell how
effective it’s been)
To advertise the Every one. T.V adverts. Some commercials are
Commercial thing they are (Depending on Sometimes you very effective but some
showing the what the also have posters, are not. For example;
commercial for. commercial is news broadcasts, Asda advert is effective
about. etc. but Morrisons advert is
not that effective.
To help raise The target Posters, Leaflets, The charities are very
money for different audience for Adverts, effective because for
Charity things. charities are Commercials, example red nose day
everyone. Radio Broadcasts you see everyone
etc. wearing a red nose also
there is a T.V.
programme which also
helps to raise money.
To get what ever Could be Posters, Leaflets, They are very effective
Pressure their point is everyone or it Protests. because they aim for
Group across. could just be to main people in charge.
certain people for
example people in
the Government.
The target Meetings, They are all very
To aim on helping audience ranges. Surveys, Vote, on successful for example
Political people and other. In cranford its the new, over the in Cranford almost
everyone (I.e. radio. every student and staff
students, staff voted for head boy and
etc.) but out of head girl.
school political
thing are mainly
for adults.