1. Brand Ambassador
COMPARATIVE ANALYSIS OF
RESTAURANTS
(Symphony blues, Delhi Kitchen & Eden court )
Submitted by – Shweta Rawat
A-27
2012-14
Symbiosis Institute Of Management Studies

2. Brand Ambassador
S. no. Feature Symphony Blues Delhi Kitchen Eden court
1 Location Behind E square Nirmal Apartment, DP Dhotre Chowk, Model colony
Road
2 Distance from SIMS 0.5 km 2.4 km 2.4 km
3 Menu European North Indian Sea food
North Indian Chinese food
Sea food Continental food
North Indian
4 Food presentation (scale of 10) 6 4 7
5 Food taste(scale of 10) 7 6 7
6 Price (in Rs for two) 650 400 800
7 Staff (rank 1,2,3 :1 being the highest)
1.greetings 2 3 1
2.menu knowledge 3 2 1
3.explain dishes in an articulate 3 2 1
way
4.friendly 1 2 2
5.efficient 2 3 1
8 Ambience (scale of 10) 7 5 8
9 Décor (scale of 10) 6 4 8
10 Waiting time
1. Table(mins) 15 20 2-5
2. food(mins) 10 30 15
11 Parking yes No No
12 Sanitation yes no no
13 Bar yes no Yes
14 Air conditioned yes no Yes
15 Type of payment Cash/master/visa Credit Cash/master/visa
16 Feedback, complains 6 5 8

3. Brand Ambassador
Food Quality and Price
900 8
800
Cost of dine(for two) Food Presentation
7
700
Rating (on scale of 10)
6
600 5
amount( in Rs)
500 4
400 3
300
2
200
1
100
0
0 Symphony Blues Delhi Kitchen Eden garden
Symphony Blues Delhi Kitchen Eden garden 35
7.2
Food Taste Waiting Time(in mins)
30
7
6.8 25
rating(scale of 10)
6.6
20
6.4
6.2 15
6 10
5.8
5
5.6
5.4 0
Symphony Blues Delhi Kitchen Eden garden Symphony Blues Delhi Kitchen Eden garden

4. Brand Ambassador
3.5
Staff Services
3 9
Other
8
2.5
7
2 6
rank
Rating(scale of 10)
Symphony Blues
5
1.5 Delhi Kitchen Symphony Blues
Eden Garden Delhi Kitchen
4
Eden garden
1
3
2
0.5
1
0
0
ambience décor feedback

5. Brand Ambassador
Conclusion
Eden Court is costly but has better services as compared to the other two
Eden garden is visited on special purposes like treat etc whereas Symphony and
Delhi Kitchen is a weekend place for the student of SIMS
SIMSites prefer Symphony over Delhi Kitchen due to the presence of bar and
close proximity