The document outlines various business intelligence (BI) reporting applications, detailing their features, capabilities, and pros and cons. It covers notable platforms like Pentaho, Microstrategy, Tableau, and QlikView, highlighting their functionalities such as data visualization, ad-hoc reporting, and predictive analytics. The author, Cindi Howson, provides insights into the requirements for effective BI solutions and the comparative strengths and weaknesses of each application.