Bluebird Soft Inc. is a leading global provider of mobile computer hardware under the brand name 'Pidion'. It has annual turnover of $78 million with 250+ employees across R&D, sales, service, manufacturing, and finance functions. Key milestones include establishing in 1995 in South Korea, expanding globally, and becoming the number 1 market share holder domestically and a top 10 global manufacturer. It has global offices in South Korea, USA, China and worldwide partners in over 80 countries.

1. Driving Enterprise Value
Bluebird Soft Inc. is the designer and manufacturer of Pidion products.

2. Key Company Milestones and Figures
Bluebird Soft Inc.
A leading global provider of mobile computer hardware under the brand name ‘Pidion‘
Annual Turnover of 78 MIL USD (2010)
250+ Employees
Employees per Function
R&D
Sales & Marketing
Service & Support
Manufacturing
10%
38%
20%
10%
Finance & Admin.
22%
50%
18%
18%
7%
7%
1998 2002 2003 2005 2008 2009 2010 2011Established
in 1995
Bluebird Soft Inc. is established as a software provider in Seoul, South Korea
Turns into a mobile computer hardware provider
Releases ‘World’s First Mobile POS’ BIP-1000 Series
Extends its sales to global market
Domestic market share No.1
Bluebird USA Inc. is established
Enters into Top10
Global Mobile Computer Manufacturer

3. Key Company Milestones and Figures
Bluebird Soft Inc.
Turnover Growth (MIL USD)
61%
30
33
53
2007 2008 2009 2010
78
10%
47%
Turnover
Bluebird Soft Inc.
2007 2008 2009 2010
3.1%1.8%1.2% 3.2%
C
B
A
Others
Market Share

4. Global Operations
Bluebird Soft Inc.
Global Office Location
S.Korea : Bluebird Soft Inc. (Since 1995) - Headquarters
USA : Bluebird USA Inc. (Since 2008)
China : Bluebird Beijing Office (Since 2009)
Bluebird Shanghai Office (Since 2010)
S.Korea
S.Korea, USA, Mexico, Germany, UK, China
Manufacturing Facility
Local Service Centers
Worldwide Partner Networks
Over 600 partners in more than 80 countries
Bluebird USA Inc.
HQ

5. Pidion Products Timeline & Roadmap
Bluebird Soft Inc.
Mobile
Computers
Printer
Integrated
Barcode
Scanners
Android Handheld
Payment Terminal
Enterprise Handheld
Industrial Handheld
RFID Reader
Contactless Payment
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Mobile POS
BIP-6000 BIP-6000Max
BIP-7000 BIP-7000 BIP-7000Plus
BIP-1000 BIP-1100 BIP-1200, BIP-1250 BIP-1300 BIP-1300Secure BIP-1300Premium
BIP-100, BIP-110
BI-300 BI-500
BI-500
BM-170 BIP-6000Max
BIP-1500 BIP-1530
BIP-1500
(PCI-PED)
BIP-1300(HF) BIP-6000
BIP-1300Smart
(Visa Wave, Paypass)
BPL-10
BIP-2000, BIP-3000 BIP-2010, BIP-3010 BIP-5000 BIP-5300 BIP-5000Black
Portable Scanner
Handheld
RFID
(Pistol Grip Kit)
BIP-6000MaxGrip
BIP-6000MaxID
(UHF/LF)
BIP-1530
HM50
HM50 HM40
BIP-110
HM40
BM-100, BM-150, BM-200 BM-150(GPS),BM-300 BM-150R, BM-500 BM-350 BM-170 BM-170
(Barcode Reading)

6. Bluebird Soft Inc. (HQ)
1242, Gaepo-dong,
Kangnam-gu, Seoul, Korea (ROK)
T. +82.70.7730.8000
F. +82.2.548.0870
Bluebird USA Inc.
Suite 301,120 Sylvan Ave, Englewood
Cliffs, NJ 07632, USA
T. +1.201.944.0822
F. +1.201.944.3577
Bluebird Beijing Office
3107# Lifangting, No.1 Shanyuan Rd, Zhongguancun
West St. Haiding, Beijing, China (100080)
T. +86.10.8798.8158
F. +86.10.8256.6199
Bluebird Shanghai Office
603# Zhaocheng Edifice,
West Tianshan Rd, Changning,
hanghai, China (200335)
T. +86.21.5217.1077
Copyright ⓒ 2011 Bluebird Soft Inc. All rights Reserved.
Bluebird Soft Inc. is the designer and manufacturer of Pidion handheld mobiles. Pidion and stylized Pidion Logo are registered trademarks and symbols of Bluebird Soft Inc.
Website
Global | www.bluebirdsoft.com EN | www.mypidion.com
CP-EN-NOV11-V1