06 16 08 Sc Kansas City Presentation
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The document compares data between two neighborhoods, Neighborhood A and Neighborhood B. Neighborhood B has a larger population and more households. It also has greater buying power, with higher average and aggregate household incomes. Neighborhood B also shows greater market stability, with higher median home values and retail spending per acre. The document then discusses Social Compact's analysis of over 300 undervalued neighborhoods across the country. It found these neighborhoods had larger populations, more households, and greater aggregate buying power compared to previous data. The neighborhoods also showed less risk and more stability. Social Compact has developed tools to capture underserved market potential using data analysis. These tools include analyses of grocery demand, foreclosure
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1
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Leading Us Trends
Leading Chicago Trends
Understanding the educational backgrounds, race compositions, means of transport preferred in a region and the status of families in a potential market is crucial in determining whether to penetrate the market and how to do so in a way that a business is guaranteed to enjoy success. Using the US data as the base standard to inform what to expect in Chicago or how to approach Chicago ensures that the unknown can be measured against the known thus informing key marketing strategies (Tien and Ngoc, 2019) The above data for instance allows us to compare the highest level of education in Chicago against that of US in general and understand the target audience of our products better. While in the US the highest share of populants of 28.6% only has a high school certificate and 21.05% only have some college education with no degree, Chicago is made up of 44.19% college graduates and 33.99% of graduate degree holders. This is impressive because if these values reflect in the population’s earnings, Big D stands a great chance of encountering robust growth in this region. One shocking statistic from this data however is that unlike in the overall US population where 75.7% of people prefer to drive alone to work, only 39.5% of people in Chicago drive alone. This value demands that Big D further investigate the spending patterns of Chicago residents before penetrating the market.
2
Education
Race
Means of Transport
Family Status
Bachelor Degree 44.19%
Graduate Degree 33.99%
Not/Latino 94.6%
White 87.6%
39.5% drove alone
Married couple families 82.93%
Education
Highschool 28.6%
Race
Not/Latino 87.5%
White 75.1%
Some college, no degree 21.05%
Means of Transport
Drove alone 75.7%
Family Status
Married couples 75.9%
Census Trends: US vs Chicago
Three interesting findings are reflected on this slide.
Growth Trends of the US and Chicago specifically
Growth Trends in the individual earning in US vs Chicago
Housing Trends in US vs Chicago
1. Growth Trends of the US and Chicago specifically
Let’s take a look at the first graph. All compared trends grew in both the US and Chicago. The growth of the population in Chicago matching the overall growth in the US makes Chicago a potential market worthy of investment especially because of its promising growth rate. Most impressively, however, was that these three crucial areas grew even above US values further demonstra ...
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06 16 08 Sc Kansas City Presentation
- 1. June 2008 W W W . S O C I A L C O M P A C T . O R G The Information Intermediary for Community Development
- 2. A tale of two neighborhoods … Neighborhood A Market Size Population: 328,001 Households: 126,321 Market Buying Power Agg. Neighborhood Income: $4.7 B Average Household Income: $37,283 Income per Acre: $785,000 Market Stability/Risk Median Home Value: $220,982 Source: U.S. Census Bureau, 2000 and Social Compact Harlem DRILLDOWN, 2008 Neighborhood B Market Size Population: 388,246 Households: 152,383 Market Buying Power Agg. Neighborhood Income: $8.4 B Average Household Income: $55,227 Income per Acre: $1.7 Million Market Stability/Risk Median Home Value: $600,000 Retail Spending: $364,540/acre
- 4. Capturing Urban Market Potential Completed DrillDowns Baltimore, MD Cincinnati, OH Chicago, IL Cleveland, OH Detroit, MI Harlem, NY Houston, TX Jacksonville, FL Los Angeles, CA Miami, FL Oakland, CA Santa Ana, CA Washington, DC Current DrillDowns Denver, CO Fort Worth, TX Jacksonville, FL Kansas City, MO Louisville, KY Miami/North Miami, FL Oakland, CA Ontario, CA Philadelphia, PA San Francisco, CA Tampa/St. Petersburg, FL Future DrillDowns Atlanta, GA Charlotte, NC Chicago, IL Cleveland, OH Fresno, CA Memphis, TN Milwaukee, WI Minneapolis, MN Newark, NJ Pittsburgh, PA Raleigh, NC Richmond, VA San Antonio, TX St. Louis, MO Toledo, OH London, United Kingdom Manila, Philippines Guatemala City Recife, Brazil Quantifying Strength in America’s Communities in 200 Neighborhoods and Beyond …
- 6. Building Tools For Informed Decision-making
- 7. Distribution of grocery providers overlaid with grocery store sales demand. 2007 Houston DrillDown Findings
- 8. 2007 Houston DrillDown Findings Grocery Customer Attraction
- 9. 2007 Detroit DrillDown Findings 3D Model of Grocery Demand
- 10. Cincinnati, OH Capturing Urban Market Potential New Tools: Risk Mitigation Profiles
- 11. Capturing Urban Market Potential New Tools: Foreclosure Impact Analysis
- 13. Capturing Urban Market Potential New Tools: Urban Fabric Asset-Mapping
- 14. Different individual layers could be examined to understand the different textures of the neighborhoods to identify different layers individually as well as understanding neighborhoods at the combined level of the arts and health elements to identify the “ textures of urban fabric ” Capturing Urban Market Potential Urban Fabric
- 16. W W W . S O C I A L C O M P A C T . O R G John Talmage, President and CEO Social Compact, Inc. [email_address] 738 7 th Street, SE Washington, DC 2003
Editor's Notes
- SC believes that accurate and actionable market analytics should be used to attract private sector investment and inform public sector decisions with the guidance of community partners.