The document discusses the mobile payment application Venmo. It provides an overview of Venmo's history, product features, business model, competition and predictions for its future. Venmo launched in 2009 and allows users to easily send and receive money from others using a mobile app. While transaction volumes have increased steadily, profits remain uncertain. Venmo generates revenue mainly from small transaction fees for payments made using credit/debit cards.

1. Venmo
Presenter: Benjamin Jen (bkjen)

2. Problem
● Write checks and cash payments
● Split transactions
● Pay in person

3. Product
● Venmo mobile application

4. Financial Information
● Uncertain profits
● Consistent payment volume
Increase

5. Business Model
● Credit Card Transaction (3%)
● Pay with Venmo

6. Pay with Venmo
● In app purchases
● 2.9% for each transaction plus $.30

8. History
● Iqram Magdon-Ismail and Andrew Kortina
● Launched in 2009
● Braintree and PayPal

9. Secret Sauce
● Social news feed
● Large user base
● No transaction charges (debit)

10. Competition
Platforms IOS/Android IOS/Android IOS/Android IOS IOS/Android IOS/Android
Debit Card
Payment
Free Free 2.9% Fee Free Free Free
Credit Card
Payment
N/A N/A 2.9% Fee Free N/A 2.9% Fee
Bank Transfers 1-2 Business
Days
1-2 Business
Days
3 Business Days N/A 1-3 Business
Days
1-2 Business
Days
Social Element No No No No Yes Yes

11. Predictions
● Pay with Venmo will profit
● Large Millennial user base

12. References
1. http://www.investopedia.com/articles/personal-finance/010715/venmo-its-business-model-and
-competition.asp
2. http://www.recode.net/2016/4/27/11586488/venmo-is-growing-ridiculously-fast-q1-2016
3. http://venturebeat.com/2015/10/28/paypal-reveals-how-it-will-finally-cash-in-on-venmo/
4. http://lifehacker.com/money-transfer-showdown-square-cash-vs-venmo-vs-payp-1752058723
5. http://fortune.com/2016/01/27/venmo-business/
6. https://fin.plaid.com/articles/how-venmo-does-p2p-without-fees
7. http://www.thesimpledollar.com/best-apps-to-send-money/
8. http://markets.businessinsider.com/news/stocks/venmos-monetization-will-be-worth-watching-
2017-1-1001710075