1. VestorsList
Company Overview

2. Agenda
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Financial Overview
Product
Market
Market Strategies
Revenue Streams
Competition
Barriers to Competitive Entry
Use of Proceeds
Milestones
Review
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3. Financial Overview (Projected)
2014
2015
2016
Revenue
24,000
200,000
500,000
Expenses
10,000
100,000
200,000
Net Income
14,000
200,000
300,000
• Valuation: $1 million
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4. Product
• Online community for buyers, sellers,
investors and agents of real estate.
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5. Market
• 2.2 million real estate investors
– Half a million own 4+ properties
• 158,000+ real estate agents
– Average agent has 9-11 clients
• 38,000+ real estate brokerages
Data from Connected Investors and Bureau of Labor Research
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6. Market Strategies
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Social Media
Newspapers, press releases, mailers
Tradeshows, meetups, conventions
Affiliations
Referral incentive programs
Online marketing: SEO, PPC, etc.
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7. Revenue Streams
• Monthly subscriptions (Premium)
• Advertisements
• Bulk mailing partnership
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8. Competition
• Connected Investors
– Social network and learning environment for investors
only
• Buyerslist.com
– Buyers and sellers exchange goods through email
– Poorly designed
• BuyerMLS.com
– “Inhouse” system for brokers
• BestBLS.com
– Sellers send listings in response to buyer preferences
• Listwithfreedom.com
– Real estate listing syndication
– Caters to FSBOs
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9. Barriers to Competitive Entry
• Open to investors, agents, and home buyers
and sellers
• Zillow API integration
• Cause marketing
• Real estate resources
• Simplified user interaction
• Premium account features
• Inelastic demand
• Cost advantages
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10. Use of Proceeds
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Marketing interns
Marketing campaigns
Application development
Website encryption
Phase 2: Commercial properties
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11. Milestones
• Prelaunch- January 15th, 2014
– Marketing begins
• Beta Testing- March 15th, 2014
• Official Launch- April 1st, 2014
– Tentative, launch based on total matches
found
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12. Review
• Online community for buyers and sellers of
real estate.
• Large market of investors and agents
• Social media and traditional marketing
strategies
• Diversified revenue stream
• Competitors have different emphases
• Several barriers to competitive entry
• Proceeds will go towards marketing and
website improvement
VestorsList