2. what we do
• We acquire, manage, and build
Online Customer Acquisition
(“OCA”) businesses
• Internet solutions that help
marketers acquire customers
more efficiently
• Assets include proprietary
software, media management,
and call center
• 2013 – 2014 de-risking
business model
3. who we are
Multi-disciplinary angel group
specializing in high-growth
opportunities
Backed by directors, prominent
local investors, and family offices
Board and Management
Dickson Hall
Chairman
Vincent Wong
President and CEO
Charles Jenkins
CFO
Howard Louie
Director
Ronald Erdman
Director
Advisory Board
Hakan Lindskog
Digital Marketing
Gregg Allyn Stewart
Mobile Marketing
Eric Helgeland
Strategy and Marketing
4. 2015-2020 growth strategies
Investments and M&A
• Buy market share and reach by
adding firms that serve targets
• Add products and enhancements
to maximize revenue per client
• Add operating functionality,
licenses, or scale to reduce costs
Organic Growth
• Add sales/partnerships with other
firms to expand target industries
• Broaden traffic sources to include
high volume, wide reach for new
target industries as well as
exclusivity for narrow reach
sources
• Partner with other firms to add
value to lead flow: data, analysis,
and management tools
5. PATH TO ORGANIC GROWTH
Eric Helgeland, Executive Director ACT360 USA
6. my background
• Over 35 years of marketing, business development,
strategic planning, M&A, and NASDAQ board experience
– Financial Services - First Chicago, Household Finance, NatWest,
Speedy Cash
– Retail - Fingerhut
– Internet Marketing - Aptimus, Swish
– Consulting - Treasury Strategies
• Two start-up companies
– Intersect – customer segmentation and location analysis for
financial services, retail, telecommunications, and consumer
packaged goods
– BBH Optical Partners – investments in retail optical and related
services
7. customer acquisition landscape
Source
Traffic
Generate
Leads
Add Value
Through Data
Customize
Offers
Integrated
Origination
HOW TO COMPETE
Specialty
Verticals
Related
Markets
General
Markets
WHERETOCOMPETE
• International
Education
NASDAQ: QNST
• Education
• Insurance
• Home services
• Financial Services
• Healthcare
• Multi industry
• Focus on call
centers
The
Opportunity
LSE: MTMY
• Email
• Display
• Search
• Social
• Mobile
8. growth in 3 dimensions
Expand
Services
Broaden
Industries
Add
Channels
ACT360
in 2020
ACT360
Today
General
Industries
Related Markets
(e.g., home
products and
services)
Specialty Verticals
(International EDU)
Lead
Generation
Data-Driven
Targeted
Offers
Integrated Customer
Acquisition Tools and
Services
Digital
Mobile
Social
9. US homeowner database partnership
•ACT360 licensing agreement with iLeads, a provider of leads to
the first mortgage and property insurance marketplaces
•iLeads has access to a comprehensive database of 145m US
homeowner properties, with 200+ variables over a 20 year
history
• Predict actions (buy, sell, improvements, financial)
• Facilitate real estate transactions (value, execution)
• First market contact for related services & products
• Leverage real estate wealth (uses for equity)
Opportunities
10. leveraging data partnership into revenue
Leverage Existing Lead Flow - Extract additional value out of
existing mortgage and insurance leads by up-selling, cross-selling, and
down-selling products across a range of non-competing industries
Qualifying Lead Flow - Use database and analytics models to
select offers and price leads from neighborhoodiq.com and other
traffic sources
Creating New Lead Flow - Utilize the database as a list
source, enhance effectiveness with other data appends, and form
exclusive partnerships to find new leads enhanced by the database
Enhancing Lead Efficacy - Use the database and technology
providers to smooth the lead management process and increase
conversion ratios
Creating Tools - Use the database, analytics models, and
technology providers to enhance the client relationship process and
provide industry-level performance reporting
11. expansion into new industries
Alternative Energy (solar)
Home Improvement
Home Insurance
Mortgage Lending
Real Estate
13. high priority opportunities
Opportunity Description Targets Actions
Down Sell Credit Offer alternative credit products
to customers unable to qualify
for a first or second mortgage
• Neighborhoodiq.com
mortgage traffic
• Page modifications
• Decision engine
• Credit clients
Cross-Sell Home
Products/Services
Offer home services and
products during the mortgage
application process
• Neighborhoodiq.com traffic
• High Customer Lifetime
Value services (e.g.
telecom)
• High margin products (e.g.
furniture)
• Page modifications
• Decision engine
• Private label credit card
partners
Qualify Customers in
Adjacent Verticals
Use database to qualify
incoming leads in new verticals
• Solar
• Home improvement
• Reverse mortgage
• Wealth management
• Database APIs
• Scoring models
• Vertical clients
Home Owners Association
Exclusive Access
Serve ads, qualify leads, and
place offers to captive
customers of homeowner
associations and property
managers
• Union Bank or Mutual
Omaha HOA business
• Ocius rent and utility
payment business
• HOA website integration
• Decision engine
• Vertical clients
List Sourcing Mine database for targeted lists
to be used for direct mail
• Reverse mortgages
• Wealth management
• Data append partners
• Channel partners
• Vertical clients
14. 6 month milestones
• Entry into five new verticalsNew Verticals
• Exclusive use of database for unsecured
credit leads
Unsecured
Credit
• Contracts signed with one or more PLCC
providers to reach home goods merchants
Private Label
Credit Card
• Exclusive contract signed with national
HOA to serve targeted ads to homeowners
Homeowner
Association