This document discusses company culture and how to introduce agile methodologies. It defines culture as "how we do things in order to succeed." The core of a company's culture is either control, collaboration, competence or cultivation. While changing culture is difficult, starting with subgroups already aligned with agile values and focusing on solving problems can help facilitate the transition. Introducing agile practices should be an evolution, not an attempt to logically explain why agile works. Patience and involvement of others experienced with agile adoption is also advised.