Criando micro multinacionais disruptivas

POR QUÊ
AS STARTUPS BRASILEIRAS
NÃO INTERNACIONALIZAM?

• 9a economia 
• Um dos maiores mercados
consumidores do mundo 
• É mais fácil começar no
Brasil

13
1
10
4
7
2
11
5
8
3
6
9
Economy Score1
Prev.2
Trend3
Switzerland 5.81 1
Singapore 5.72 2
United States 5.70 3
Netherlands 5.57 5
Germany 5.57 4
Sweden 5.53 9
United Kingdom 5.49 10
Japan 5.48 6
Hong Kong SAR 5.48 7
Finland 5.44 8
Norway 5.44 11
50
53
56
51
54
57
52
55
Econom
South A
Bahrain
Latvia
Bulgaria
Mexico
Rwanda
Kazakhs
Costa R
Turkey
Slovenia
Philippi
48
49
47
The Global Competitiveness Index 2016–2017 Rankings
1
10
19
28
4
13
22
7
16
25
2
11
20
29
5
14
23
8
17
26
3
12
21
6
15
24
9
18
27
Economy Score1
Prev.2
Trend3
Switzerland 5.81 1
Singapore 5.72 2
Netherlands 5.57 5
Germany 5.57 4
Sweden 5.53 9
Japan 5.48 6
Finland 5.44 8
Norway 5.44 11
Denmark 5.35 12
New Zealand 5.31 16
Taiwan, China 5.28 15
Canada 5.27 13
United Arab Emirates 5.26 17
Belgium 5.25 19
Qatar 5.23 14
Austria 5.22 23
Luxembourg 5.20 20
France 5.20 22
Australia 5.19 21
Ireland 5.18 24
Israel 5.18 27
Malaysia 5.16 18
Korea, Rep. 5.03 26
Iceland 4.96 29
China 4.95 28
Saudi Arabia 4.84 25
50
59
68
53
62
71
56
65
74
51
60
69
54
72
57
66
75
52
61
70
55
64
73
58
67
Economy Score1
Prev.2
Trend3
South Africa 4.47 49
Bahrain 4.47 39
Latvia 4.45 44
Bulgaria 4.44 54
Mexico 4.41 57
Rwanda 4.41 58
Kazakhstan 4.41 42
Costa Rica 4.41 52
Turkey 4.39 51
Slovenia 4.39 59
Philippines 4.36 47
Brunei Darussalam 4.35 n/a
Georgia 4.32 66
Vietnam 4.31 56
Colombia 4.30 61
Romania 4.30 53
Jordan 4.29 64
Botswana 4.29 71
Slovak Republic 4.28 67
Oman 4.28 62
Peru 4.23 69
Macedonia, FYR 4.23 60
Hungary 4.20 63
Morocco 4.20 72
Sri Lanka 4.19 68
Barbados 4.19 n/a
Uruguay 4.17 73
Croatia 4.15 77
Jamaica 4.13 86
48
63
49
47
Economy Score1
Prev.2
Trend3
Lao PDR 3.93 83
Trinidad and Tobago 3.93 89
Tunisia 3.92 92
Kenya 3.90 99
Bhutan 3.87 105
Nepal 3.87 100
Côte d’Ivoire 3.86 91
Moldova 3.86 84
Lebanon 3.84 101
Mongolia 3.84 104
Nicaragua 3.81 108
Argentina 3.81 106
El Salvador 3.81 95
Bangladesh 3.80 107
Bosnia & Herzegovina 3.80 111
Gabon 3.79 103
Ethiopia 3.77 109
Cape Verde 3.76 112
Kyrgyz Republic 3.75 102
Senegal 3.74 110
Uganda 3.69 115
Ghana 3.68 119
Egypt 3.67 116
Tanzania 3.67 120
Paraguay 3.65 118
Zambia 3.60 96
Cameroon 3.58 114
Lesotho 3.57 113
Bolivia 3.54 117
99
108
117
120
102
111
105
114
100
118
103
112
121
106
115
101
110
119
104
113
107
116
97
95
98
96
109
93
94

14
1
10
19
28
4
13
22
7
16
25
2
11
20
29
5
14
23
8
17
26
3
12
21
6
15
24
9
18
27
Economy Score1
Prev.2
Trend3
Switzerland 5.81 1
Singapore 5.72 2
Netherlands 5.57 5
Germany 5.57 4
Sweden 5.53 9
Japan 5.48 6
Finland 5.44 8
Norway 5.44 11
Denmark 5.35 12
New Zealand 5.31 16
Canada 5.27 13
Belgium 5.25 19
Qatar 5.23 14
Austria 5.22 23
Luxembourg 5.20 20
France 5.20 22
Australia 5.19 21
Ireland 5.18 24
Israel 5.18 27
Malaysia 5.16 18
Korea, Rep. 5.03 26
Iceland 4.96 29
China 4.95 28
50
59
68
53
62
71
56
65
74
51
60
69
54
72
57
66
75
52
61
70
55
64
73
58
67
Economy Score1
Prev.2
Trend3
Bahrain 4.47 39
Latvia 4.45 44
Bulgaria 4.44 54
Mexico 4.41 57
Rwanda 4.41 58
Kazakhstan 4.41 42
Costa Rica 4.41 52
Turkey 4.39 51
Slovenia 4.39 59
Philippines 4.36 47
Georgia 4.32 66
Vietnam 4.31 56
Colombia 4.30 61
Romania 4.30 53
Jordan 4.29 64
Botswana 4.29 71
Oman 4.28 62
Peru 4.23 69
Hungary 4.20 63
Morocco 4.20 72
Sri Lanka 4.19 68
Barbados 4.19 n/a
Uruguay 4.17 73
Croatia 4.15 77
Jamaica 4.13 86
48
63
49
47
Economy Score1
Prev.2
Trend3
Lao PDR 3.93 83
Tunisia 3.92 92
Kenya 3.90 99
Bhutan 3.87 105
Nepal 3.87 100
Moldova 3.86 84
Lebanon 3.84 101
Mongolia 3.84 104
Nicaragua 3.81 108
Argentina 3.81 106
El Salvador 3.81 95
Bangladesh 3.80 107
Gabon 3.79 103
Ethiopia 3.77 109
Cape Verde 3.76 112
Senegal 3.74 110
Uganda 3.69 115
Ghana 3.68 119
Egypt 3.67 116
Tanzania 3.67 120
Paraguay 3.65 118
Zambia 3.60 96
Cameroon 3.58 114
Lesotho 3.57 113
Bolivia 3.54 117
99
108
117
120
102
111
105
114
100
118
103
112
121
106
115
101
110
119
104
113
107
116
97
95
98
96
109
93
94
1
10
19
4
13
22
7
16
2
11
20
5
14
23
8
17
3
12
21
6
15
24
9
18
Economy Score1
Prev.2
Trend3
Switzerland 5.81 1
Singapore 5.72 2
Netherlands 5.57 5
Germany 5.57 4
Sweden 5.53 9
Japan 5.48 6
Finland 5.44 8
Norway 5.44 11
Denmark 5.35 12
New Zealand 5.31 16
Canada 5.27 13
Belgium 5.25 19
Qatar 5.23 14
Austria 5.22 23
Luxembourg 5.20 20
France 5.20 22
Australia 5.19 21
Ireland 5.18 24
Israel 5.18 27
50
59
68
53
62
56
65
51
60
69
54
57
66
52
61
70
55
64
58
67
Economy Score1
Prev.2
Trend3
Bahrain 4.47 39
Latvia 4.45 44
Bulgaria 4.44 54
Mexico 4.41 57
Rwanda 4.41 58
Kazakhstan 4.41 42
Costa Rica 4.41 52
Turkey 4.39 51
Slovenia 4.39 59
Philippines 4.36 47
Georgia 4.32 66
Vietnam 4.31 56
Colombia 4.30 61
Romania 4.30 53
Jordan 4.29 64
Botswana 4.29 71
Oman 4.28 62
Peru 4.23 69
Hungary 4.20 63
Morocco 4.20 72
48
63
49
47
Economy Score1
Prev.2
Trend3
Lao PDR 3.93 83
Tunisia 3.92 92
Kenya 3.90 99
Bhutan 3.87 105
Nepal 3.87 100
Moldova 3.86 84
Lebanon 3.84 101
Mongolia 3.84 104
Nicaragua 3.81 108
Argentina 3.81 106
El Salvador 3.81 95
Bangladesh 3.80 107
Gabon 3.79 103
Ethiopia 3.77 109
Cape Verde 3.76 112
Senegal 3.74 110
Uganda 3.69 115
Ghana 3.68 119
Egypt 3.67 116
Tanzania 3.67 120
99
108
102
111
105
114
100
103
112
106
115
101
110
104
113
107
116
97
95
98
96
109
93
94
19
28
37
46
22
31
40
25
34
43
20
29
38
23
32
41
26
35
44
21
30
39
24
33
42
18
27
36
45
Qatar 5.23 14
Austria 5.22 23
Luxembourg 5.20 20
France 5.20 22
Australia 5.19 21
Ireland 5.18 24
Israel 5.18 27
Malaysia 5.16 18
Korea, Rep. 5.03 26
Iceland 4.96 29
China 4.95 28
Estonia 4.78 30
Czech Republic 4.72 31
Spain 4.68 33
Chile 4.64 35
Thailand 4.64 32
Lithuania 4.60 36
Poland 4.56 41
Azerbaijan 4.55 40
Kuwait 4.53 34
India 4.52 55
Malta 4.52 48
Indonesia 4.52 37
Panama 4.51 50
Russian Federation 4.51 45
Italy 4.50 43
Mauritius 4.49 46
Portugal 4.48 38
68
77
86
71
80
89
65
74
83
92
69
78
72
81
90
66
75
70
79
88
64
73
82
91
67
76
85
Botswana 4.29 71
Oman 4.28 62
Peru 4.23 69
Hungary 4.20 63
Morocco 4.20 72
Sri Lanka 4.19 68
Barbados 4.19 n/a
Uruguay 4.17 73
Croatia 4.15 77
Jamaica 4.13 86
Iran, Islamic Rep. 4.12 74
Tajikistan 4.12 80
Guatemala 4.08 78
Armenia 4.07 82
Albania 4.06 93
Brazil 4.06 75
Montenegro 4.05 70
Cyprus 4.04 65
Namibia 4.02 85
Ukraine 4.00 79
Greece 4.00 81
Algeria 3.98 87
Honduras 3.98 88
Cambodia 3.98 90
Serbia 3.97 94
Ecuador 3.96 76
Dominican Republic 3.94 98
84
87
117
120
126
135
111
129
138
114
123
132
118
127
136
112
121
130
115
124
133
110
119
128
137
113
122
131
116
125
134
The Global Competitiveness Index 2016–
1
10
19
4
13
22
7
16
25
2
11
20
5
14
23
8
17
3
12
21
6
15
24
9
18
Economy Score1
Prev.2
Trend3
Switzerland 5.81 1
Singapore 5.72 2
Netherlands 5.57 5
Germany 5.57 4
Sweden 5.53 9
Japan 5.48 6
Finland 5.44 8
Norway 5.44 11
Denmark 5.35 12
New Zealand 5.31 16
Canada 5.27 13
Belgium 5.25 19
Qatar 5.23 14
Austria 5.22 23
Luxembourg 5.20 20
France 5.20 22
Australia 5.19 21
Ireland 5.18 24
Israel 5.18 27
Malaysia 5.16 18
50
59
68
53
62
71
56
65
51
60
69
54
57
66
52
61
70
55
64
58
67
Economy Score1
Prev.2
Trend3
Bahrain 4.47 39
Latvia 4.45 44
Bulgaria 4.44 54
Mexico 4.41 57
Rwanda 4.41 58
Kazakhstan 4.41 42
Costa Rica 4.41 52
Turkey 4.39 51
Slovenia 4.39 59
Philippines 4.36 47
Georgia 4.32 66
Vietnam 4.31 56
Colombia 4.30 61
Romania 4.30 53
Jordan 4.29 64
Botswana 4.29 71
Oman 4.28 62
Peru 4.23 69
Hungary 4.20 63
Morocco 4.20 72
Sri Lanka 4.19 68
48
63
49
47
99
108
117
102
111
105
114
100
103
112
106
115
101
110
104
113
107
116
97
95
98
96
109
93
94

15
1
10
19
28
4
13
22
7
16
25
2
11
20
29
5
14
23
8
17
26
3
12
21
6
15
24
9
18
27
Economy Score1
Prev.2
Trend3
Switzerland 5.81 1
Singapore 5.72 2
Netherlands 5.57 5
Germany 5.57 4
Sweden 5.53 9
Japan 5.48 6
Finland 5.44 8
Norway 5.44 11
Denmark 5.35 12
New Zealand 5.31 16
Canada 5.27 13
Belgium 5.25 19
Qatar 5.23 14
Austria 5.22 23
Luxembourg 5.20 20
France 5.20 22
Australia 5.19 21
Ireland 5.18 24
Israel 5.18 27
Malaysia 5.16 18
Korea, Rep. 5.03 26
Iceland 4.96 29
China 4.95 28
50
59
68
53
62
71
56
65
74
51
60
69
54
72
57
66
75
52
61
70
55
64
73
58
67
Economy Score1
Prev.2
Trend3
Bahrain 4.47 39
Latvia 4.45 44
Bulgaria 4.44 54
Mexico 4.41 57
Rwanda 4.41 58
Kazakhstan 4.41 42
Costa Rica 4.41 52
Turkey 4.39 51
Slovenia 4.39 59
Philippines 4.36 47
Georgia 4.32 66
Vietnam 4.31 56
Colombia 4.30 61
Romania 4.30 53
Jordan 4.29 64
Botswana 4.29 71
Oman 4.28 62
Peru 4.23 69
Hungary 4.20 63
Morocco 4.20 72
Sri Lanka 4.19 68
Barbados 4.19 n/a
Uruguay 4.17 73
Croatia 4.15 77
Jamaica 4.13 86
48
63
49
47
Economy Score1
Prev.2
Trend3
Lao PDR 3.93 83
Tunisia 3.92 92
Kenya 3.90 99
Bhutan 3.87 105
Nepal 3.87 100
Moldova 3.86 84
Lebanon 3.84 101
Mongolia 3.84 104
Nicaragua 3.81 108
Argentina 3.81 106
El Salvador 3.81 95
Bangladesh 3.80 107
Gabon 3.79 103
Ethiopia 3.77 109
Cape Verde 3.76 112
Senegal 3.74 110
Uganda 3.69 115
Ghana 3.68 119
Egypt 3.67 116
Tanzania 3.67 120
Paraguay 3.65 118
Zambia 3.60 96
Cameroon 3.58 114
Lesotho 3.57 113
Bolivia 3.54 117
99
108
117
120
102
111
105
114
100
118
103
112
121
106
115
101
110
119
104
113
107
116
97
95
98
96
109
93
94
5.27 13
b Emirates 5.26 17
5.25 19
5.23 14
5.22 23
rg 5.20 20
5.20 22
5.19 21
5.18 24
5.18 27
5.16 18
p. 5.03 26
4.96 29
4.95 28
bia 4.84 25
4.78 30
ublic 4.72 31
4.68 33
4.64 35
4.64 32
4.60 36
4.56 41
4.55 40
4.53 34
68
77
62
71
80
65
74
83
69
78
72
81
66
75
61
70
79
64
73
82
67
76
Colombia 4.30 61
Romania 4.30 53
Jordan 4.29 64
Botswana 4.29 71
Oman 4.28 62
Peru 4.23 69
Hungary 4.20 63
Morocco 4.20 72
Sri Lanka 4.19 68
Barbados 4.19 n/a
Uruguay 4.17 73
Croatia 4.15 77
Jamaica 4.13 86
Iran, Islamic Rep. 4.12 74
Tajikistan 4.12 80
Guatemala 4.08 78
Armenia 4.07 82
Albania 4.06 93
Brazil 4.06 75
Montenegro 4.05 70
Cyprus 4.04 65
Namibia 4.02 8584
63
Gabon 3.79 103
Ethiopia 3.77 109
Cape Verde 3.76 112
Senegal 3.74 110
Uganda 3.69 115
Ghana 3.68 119
Egypt 3.67 116
Tanzania 3.67 120
Paraguay 3.65 118
Zambia 3.60 96
Cameroon 3.58 114
Lesotho 3.57 113
Bolivia 3.54 117
Pakistan 3.49 126
Gambia, The 3.47 123
Benin 3.47 122
Mali 3.46 127
Zimbabwe 3.41 125
Nigeria 3.39 124
Madagascar 3.33 130
Congo, Democratic Rep. 3.29 n/a
Venezuela 3.27 132
108
117
120
126
111
129
114
123
118
127
112
121
130
115
124
110
119
128
113
122
107
116
125
109

16
Edition 2012-13 2013-14 2014-15 2015-16 2016-17
Rank 48 / 144 56 / 148 57 / 144 75 / 140 81 / 138
Score 4.4 4.3 4.3 4.1 4.1
Performance overview
In the context of negative terms of trade shocks and political turmoil, Brazil
falls six positions to 81st. This is driven mainly by deteriorating goods, labor,
agenda in the largest economy in Latin America and the Caribbean. Brazil is
currently going through a deep recession. The country's growth rate has
Rank / 138 Score (1-7) Trend Distance from best
Global Competitiveness Index 81 4.1
Subindex A: Basic requirements 103 4.0
120 3.21st pillar: Institutions
72 4.02nd pillar: Infrastructure
126 3.53rd pillar: Macroeconomic environment
99 5.34th pillar: Health and primary education
Subindex B: Ef ciency enhancers 61 4.2
84 4.15th pillar: Higher education and training
128 3.76th pillar: Goods market ef ciency
117 3.77th pillar: Labor market ef ciency
93 3.68th pillar: Financial market development
59 4.49th pillar: Technological readiness
8 5.710th pillar: Market size
Subindex C: Innovation and sophistication factors 72 3.6
63 4.011th pillar: Business sophistication
100 3.112th pillar: Innovation
1
2
3
4
5
6
7
1st pillar:
Institutions
2nd pillar:
Infrastructure
3rd pillar:
Macroeconomic
environment
4th pillar:
Health and primary
education
5th pillar:
Higher education
and training
6th pillar:
Goods market
ef ciency7th pillar:
Labor market
ef ciency
8th pillar:
Financial market
development
9th pillar:
Technological
readiness
10th pillar:
Market size
11th pillar:
Business
sophistication
12th pillar:
Innovation
Brazil Latin America and the Caribbean
Global Competitiveness Index
2016-2017 edition
Key Indicators, 2015
Population (millions)
GDP (US$ billions)
GDP per capita (US$)
GDP (PPP) % world GDP
Brazil 81 / 138
st
Source: International Monetary Fund; World Economic Outlook Database (April 2016)
204.5
1772.6
8670.0
2.81

17
Most problematic factors for doing business
Note: From the list of factors, respondents to the World Economic Forum's Executive Opinion Survey were asked to select the ve most problematic f
and to rank them between 1 (most problematic) and 5. The score corresponds to the responses weighted according to their rankings.
drop last year probably re ects the ght against corruption and for judicial
independence. The political uncertainty and the government s sinking
nances are still impediments to consolidating a pro-growth competitiveness
agenda in the largest economy in Latin America and the Caribbean. Brazil is
large current account and government d
requires improving productivity, starting
and addressing the market distortions a
Source: World Economic Forum, Executive Opinion Surve
15.9
13.6
12.5
11.9
9.2
8.7
7.8
4.8
3.4
3.4
2.8
2.5
1.7
0.9
0.8
0.2
Tax rates
Corruption
Tax regulations
Inef cient government bureaucracy
Policy instability
Restrictive labor regulations
Inadequate supply of infrastructure
Inadequately educated workforce
Access to nancing
Government instability
Insuf cient capacity to innovate
In ation
Poor public health
Poor work ethic in national labor force
Crime and theft
Foreign currency regulations
0 4 8
126 | The Global Competitiveness Report 2016–2017

18
1. Hong Kong SAR (China) (0)
2. Singapore (0)
3. Luxembourg (0)
4. Ireland (0)
5. Belgium (+1)
6. Netherlands (-1)
7. Malta (0)
8. Malaysia (+2)
9. Bahrain (+9)
10. Estonia (-2)
11. United Arab Emirates (0)
12. Switzerland (-3)
12. Hungary (+3)
14. Austria (-1)
15. Panama (-3)
16. Sweden (-2)
17. Denmark (+2)
18. Lebanon (+3)
19. Czech Republic (+12)
20. Slovenia (0)
21. Iceland (+3)
22. Lithuania (+5)
23. Guyana (+2)
24. Mauritius (-1)
25. Taiwan (China) (-9)
26. Latvia (+11)
27. Slovak Republic (+1)
28. Bahamas, The (+5)
29. Trinidad and Tobago (-3)
30. Mongolia (-8)
31. Barbados (-1)
32. Bulgaria (0)
33. Cyprus (-16)
34. Norway (-5)
35. Thailand (-1)
36. Finland (+2)
71. Italy (+1)
72. Tunisia (-1)
73. Costa Rica (+1)
74. Togo (-4)
75. Bosnia & Herzegovina (+2)
76. Kyrgyz Republic (+3)
77. Côte d'Ivoire (+8)
78. Morocco (+2)
79. Zambia (-1)
80. Botswana (-4)
81. Australia (-6)
82. Romania (-1)
83. South Africa (-1)
84. Armenia (0)
85. Mexico (+4)
86. Azerbaijan (+2)
87. Gabon (-1)
88. Greece (+3)
89. Guinea (-2)
90. Ghana (-7)
91. United States (-1)
92. El Salvador (+4)
93. Niger (+5)
94. Angola (+1)
95. Russian Federation (-1)
96. Mozambique (+3)
97. Senegal (+5)
98. Nigeria (-5)
99. Chad (-7)
100. Dominican Republic (0)
101. Paraguay (-4)
102. Peru (-1)
103. Bolivia (+2)
104. Malawi (+9)
105. Uruguay (+1)
Figure 6.1
The Depth Index of Globalization 2013, Overall Results (Parentheticals Reﬂect Rank Changes versus Prior Year)
2. Singapore (0)
3. Luxembourg (0)
4. Ireland (0)
5. Belgium (+1)
6. Netherlands (-1)
7. Malta (0)
8. Malaysia (+2)
9. Bahrain (+9)
10. Estonia (-2)
12. Hungary (+3)
14. Austria (-1)
15. Panama (-3)
16. Sweden (-2)
17. Denmark (+2)
18. Lebanon (+3)
20. Slovenia (0)
21. Iceland (+3)
22. Lithuania (+5)
23. Guyana (+2)
24. Mauritius (-1)
Figure 6.1
The Depth Index of Globalization 2013, Overall
0 10 20 30 40 50
33. Cyprus (-16)
34. Norway (-5)
35. Thailand (-1)
36. Finland (+2)
37. Cambodia (+3)
38. Germany (-3)
39. Oman (+7)
40. Brunei Darussalam (+3)
41. Jordan (-5)
42. Israel (-3)
43. Korea, Republic (+1)
44. Vietnam (-2)
45. Canada (0)
46. Portugal (+4)
47. Macedonia, FYR (0)
48. United Kingdom (-7)
49. Poland (-1)
50. Qatar (+3)
51. Kuwait (0)
52. Ukraine (+3)
53. Moldova (-1)
54. France (+2)
55. Georgia (+18)
56. Chile (-2)
57. Croatia (-8)
58. Serbia (+5)
59. Fiji (-2)
60. Kazakhstan (+2)
61. Nicaragua (+4)
62. New Zealand (-3)
63. Zimbabwe (-3)
64. Spain (+4)
65. Belarus (+2)
66. Albania (0)
67. Saudi Arabia (-9)
68. Jamaica (-7)
69. Namibia (-5)
70. Honduras (-1)
118
134. Ce
139
41. Jordan (-5)
42. Israel (-3)
44. Vietnam (-2)
45. Canada (0)
46. Portugal (+4)
49. Poland (-1)
50. Qatar (+3)
51. Kuwait (0)
52. Ukraine (+3)
53. Moldova (-1)
54. France (+2)
55. Georgia (+18)
56. Chile (-2)
57. Croatia (-8)
58. Serbia (+5)
59. Fiji (-2)
60. Kazakhstan (+2)
61. Nicaragua (+4)
63. Zimbabwe (-3)
64. Spain (+4)
65. Belarus (+2)
66. Albania (0)
Tabela de Índice de Globalização - Dr. Pankaj Ghemawat and Steven A. Altman

19
71. Italy (+1)
72. Tunisia (-1)
73. Costa Rica (+1)
74. Togo (-4)
75. Bosnia & Herzegovina (+2)
76. Kyrgyz Republic (+3)
77. Côte d'Ivoire (+8)
78. Morocco (+2)
79. Zambia (-1)
80. Botswana (-4)
81. Australia (-6)
82. Romania (-1)
83. South Africa (-1)
84. Armenia (0)
85. Mexico (+4)
86. Azerbaijan (+2)
87. Gabon (-1)
88. Greece (+3)
89. Guinea (-2)
90. Ghana (-7)
91. United States (-1)
92. El Salvador (+4)
93. Niger (+5)
94. Angola (+1)
95. Russian Federation (-1)
96. Mozambique (+3)
97. Senegal (+5)
98. Nigeria (-5)
99. Chad (-7)
100. Dominican Republic (0)
101. Paraguay (-4)
102. Peru (-1)
103. Bolivia (+2)
104. Malawi (+9)
105. Uruguay (+1)
(Parentheticals Reﬂect Rank Changes versus Prior Year)
2. Singapore (0)
3. Luxembourg (0)
4. Ireland (0)
5. Belgium (+1)
6. Netherlands (-1)
7. Malta (0)
8. Malaysia (+2)
9. Bahrain (+9)
10. Estonia (-2)
12. Hungary (+3)
14. Austria (-1)
15. Panama (-3)
16. Sweden (-2)
17. Denmark (+2)
18. Lebanon (+3)
20. Slovenia (0)
21. Iceland (+3)
22. Lithuania (+5)
23. Guyana (+2)
24. Mauritius (-1)
Figure 6.1
The Depth Index of Globalization 2013, Overall47. Macedonia, FYR (0)
49. Poland (-1)
50. Qatar (+3)
51. Kuwait (0)
52. Ukraine (+3)
53. Moldova (-1)
54. France (+2)
55. Georgia (+18)
56. Chile (-2)
57. Croatia (-8)
58. Serbia (+5)
59. Fiji (-2)
60. Kazakhstan (+2)
61. Nicaragua (+4)
63. Zimbabwe (-3)
31. Barbados (-1)
32. Bulgaria (0)
33. Cyprus (-16)
34. Norway (-5)
35. Thailand (-1)
36. Finland (+2)
37. Cambodia (+3)
38. Germany (-3)
39. Oman (+7)
40. Brunei Darussalam (+3)
41. Jordan (-5)
42. Israel (-3)
44. Vietnam (-2)
45. Canada (0)
46. Portugal (+4)
49. Poland (-1)
50. Qatar (+3)
51. Kuwait (0)
52. Ukraine (+3)
53. Moldova (-1)
54. France (+2)
55. Georgia (+18)
56. Chile (-2)
57. Croatia (-8)
58. Serbia (+5)
59. Fiji (-2)
60. Kazakhstan (+2)
61. Nicaragua (+4)
63. Zimbabwe (-3)
64. Spain (+4)
65. Belarus (+2)
66. Albania (0)
68. Jamaica (-7)
69. Namibia (-5)
70. Honduras (-1)
101. Paraguay (-4)
102. Peru (-1)
103. Bolivia (+2)
104. Malawi (+9)
105. Uruguay (+1)
106. Turkey (+1)
107. Guatemala (-4)
108. Ecuador (-4)
109. Yemen, Republic (-1)
110. Kenya (-1)
111. Philippines (+5)
112. Syria (0)
113. Japan (+1)
114. Lao PDR (-4)
115. Colombia (0)
116. Madagascar (+4)
117. Mali (-6)
118. Egypt, Arab Republic (+1)
119. Benin (-1)
120. Uganda (-3)
121. Sri Lanka (0)
122. China (0)
123. India (0)
124. Cameroon (+2)
125. Burkina Faso (+3)
126. Rwanda (+1)
127. Indonesia (+2)
128. Argentina (-3)
129. Uzbekistan (-5)
130. Brazil (0)
131. Venezuela, RB (0)
132. Ethiopia (0)
133. Nepal (+1)
134. Central African Republic (+2)
135. Burundi (+2)
136. Pakistan (-3)
137. Bangladesh (-2)
138. Myanmar (+1)
139. Iran, Islamic Republic (-1)
Tabela de Índice de Globalização - Dr. Pankaj Ghemawat and Steven A. Altman

20
Ranking de abertura de empresas - Banco Mundial

21

22

POR QUÊ
FOCAMOS TANTO NO
MERCADO DOMÉSTICO?

MITOS
Devo conquistar primeiro
Minha cidade, estado, região…
Só depois ir para países vizinhos

MITOS
Ir para o Vale do Silício é a solução
para TODAS as startups

Como as startups
acham que devem
Internacionalizar

Como elas poderiam
Internacionalizar

Porque se tornar um
micro multinacional?
OU

Vantagem competitiva a
longo prazo 
Acesso as novidades e
tendências mundiais 
Mais força frente à
concorrência desleal

Acesso a novas fontes
de investimento 
Aceleração do
crescimento empresarial 
Proteção contra crises e
governos

INTERNACIONALIZAÇÃO
=
INOVAÇÃO

56
Hight quality of life
English widely spoken
Qualified human resources|Tech talent
Safety
Timezone London
Low Cost flights | Airport 15’ city center
Atlantic port of Europe
Fast internet
Why Lisbon?

57
16 Incuba
+350 Startu
1500 jobs c
5 Fab Labs
38 Cowork
26 Business
• Porta de entrada na
Europa 
• Quinto ecossistema de
inovação da EU 
• Querem ser o "Atlantic
Startup Hub" 
• Sede do Websummit na
Europa

61
PANAMA HAS THE MOST CONNECTED
INTERNATIONAL AIRPORT IN LATIN AMERICA
Top airports
in LatAm & the Caribbean
# of international flights*
PanamaCity(PTY)
110,306
SanJuan(SIU)
106,14
MexicoCity(MEX)
90,844
SaoPaulo(GRU)
71,716
Cancun(CUN)
66,350
*Source: Latin American and Caribbean Air
Transport Association (ALTA), 2014
Tocumen Airport
offers the
highest number
of direct
international
flights in Latin
America:
PTY
PANAMA HAS THE MOST CONNECTED
INTERNATIONAL AIRPORT IN LATIN AMERICA
Top airports
in LatAm & the Caribbean
# of international flights*
PanamaCity(PTY)
110,306
SanJuan(SIU)
106,14
MexicoCity(MEX)
90,844
SaoPaulo(GRU)
71,716
Cancun(CUN)
66,350
*Source: Latin American and Caribbean Air
Transport Association (ALTA), 2014
Tocumen Airport
offers the
highest number
of direct
international
flights in Latin
America:
PTY

62
PANAMA PROVIDES A STABLE ECONOMIC ENVIRONMENT
“After three years of
sharp rises in the
competitiveness
rankings, Panama
consolidates its position
as the most competitive
economy in Central
America, and second in
LatinAmerica. Panama
has continued to
improve its
competitiveness edge
by reinforcing its
strengths.”*
LATIN AMERICA TOP 10
The Global Competitivenes Index 2014-2015
33
48
51
57
61
65
66
78
80
84
Chile
Panama
Costa Rica
Brazil
Mexico
Perú
Colombia
Guatemala
Uruguay
El Salvador
Global Rank
*World Economic Forum, Global
Competitivenes Report 2014-2015
Panama is one of
LatinAmerica’s
most competitive
and dynamic
economies.
Panama is
one of the
only countries
outside of the U.S.
where the U.S.
Dollar is the official
currency, reducing
currency risks
relative to other
LatinAmerican
nations.
$

63
PANAMA IS IDEAL FOR
GLOBAL COMMUNICATIONS
Panama is an ideal place
for businesses that rely on
high-speed telecommunications
Panama is an important node
of the world´s broadband ring
and trunk route system
Through Panama pass the
Maya-1, Arcos-1, SAC, MAC
and the Pan American fiber
optics submarine cables,
through which passes 97%
of international voice traffic,
90% of electronic data and
100% of regional Internet
traffic.
MAYA 1
ARCOS 1
SAC 1
PAN AMERICAN
MAC

64
Real Estate Property Tax
Withholding/Retention Taxes
Stamp Tax
Insurance Premium Tax
Taxes on the storage and movement of fuel
or other hydrocarbons and derivatives
UNBEATABLE TAX BENEFITS
FOR INCENTIVIZED BUSINESS ACTIVITIES*
*exceptions and limitations apply
TAX EXEMPTIONS:
DIRECT TAXES
Income Tax
Dividend & Complementary Tax
Transfer Tax
INDIRECT TAXES
Import Tax
Sales Tax
Export & Re-export Tax
Registration Tax, including industrial and
commercial licenses

68
28th
place in the Corruption
Perceptions Index
2013 rankings −
Transparency
International
WHY DO
IN ESTONIA
Estonia holds high credit ratings
• Fitch Long Term Issuer Default Rating Dec 2013 A+
• Standard & Poor Long Term Foreign/Domestic Oct 2012 AA-
• Moody’s Long Term Foreign/Domestic April 2009 A1
32nd
place in the 2013-2014
Global Competitiveness
Index − World
Economic Forum
25th
place in the Innovation
Union rankings in 2013
(16th among EU
countries)
22nd
place in the
Doing Business
2014 report −
World Bank
Estonia is a stable
place to do business
11th
place in the world
economic freedom
rankings in 2014 compiled
by the Wall Street
Journal and Heritage
Foundation
19th
in the Societal
Progress Index 2014 -
by US-based Social
Progress Imperative
non-profit
19

69
#startupestoniastartupestonia.ee
#estonianmafia startups
Fintech:
Developer tools:
B2B:
Up-and-coming:

75
Most of Asia’s key
markets within four
hours’ flight time
From half the
world’s population
Hong Kong
4hrs
5hrs
More than 100 airlines operate about 1,100 flights daily,
linking the Hong Kong International Airport to 190
destinations worldwide, including 47 Mainland cities
GLOBAL SUPER
CONNECTOR
The busiest air cargo airport in the world – 4.52 million
tonnes of cargo handled in 2016
(Airport Authority Hong Kong)

76
LOW & SIMPLE
TAX SYSTEM
• VAT/GST/Sales tax
• Capital Gains Tax
• Withholding tax on
investments
• Estate duty
• Global taxation
• Wine duty
HONG KONG
SINGAPORE
SHANGHAI*
Corporate Income
Personal Income
Employer Social
Security
Employee Social
Security
VAT
* There is no standard rate across the Mainland China. Shanghai is used as an example.
Hong Kong has signed
Comprehensive Double
Taxation Agreements (CDTAs)
with 37 jurisdictions.
Negotiations with
13 jurisdictions are in progress.
25%
45%
37%
11%
17%
17%
20%
16%
20%
7%
16.5%
15%
5%
5%
0% VAT
(as of Mar 2017)

77
2016 STARTUP ECOSYSTEM
SURVEY HIGHLIGHTS
5,229
staff (including founders)
employed by startups
1,926
startups
(+24%)
from 2015
(+41%)
from 2014
Source: Startup Profiling Survey, InvestHK, 2016
62%
HK
locals
35%
From
overseas,
Mainland or
Taiwan
3%
HK returnees
(50% in 2015) (7% in 2015)
(43% in 2015)
Origins of Founders

78
United States, 20.7%
United Kingdom,
13.0%
Mainland
China, 11.3%
France, 10.3%
Australia, 4.8%
Germany, 4.7%
Canada, 3.2%
Netherlands, 3.0%
Singapore, 2.8%
India, 2.2%
Italy, 2.2%
Japan, 2.2%
Taiwan, 1.8%
Korea, 1.5% Other countries /
territories, 16.3%
COUNTRY OF ORIGIN:
INTERNATIONAL FOUNDERS

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