The document summarizes the Community Hoops program, which renovates basketball courts in Indiana communities. It partners Purdue University athletes with local parks departments. Former Purdue basketball player Brian Cardinal helped restore a court in Lafayette's Murdock Park for $15,000. His name is featured on the court. The program aims to promote healthy lifestyles, deter crime, and inspire youth. Insurance company MHS sponsors the initiative to improve community health. A press conference was held to dedicate the renovated Murdock Park court.

1. Community Engagement
MARKETING AND MEDIA
PURDUE
TRADEMARKS & LICENSING
dcwilson@purdue.edu bcardinal@purdue.edu

2. Community Hoops
Overview

3. 3
Community Hoops
Overview
A way to giveback! Community Hoops is designed
to connect Purdue University with the youth of the
Greater Lafayette area, Indiana and beyond by
restoring and/or building basketball courts.
Purdue Trademarks and Licensing put together a
rather unique partnership, utilizing needs within the
community, Brian’s desire to “give back” and the
licensing department’s connections to begin the
process of upgrading playgrounds, starting in the
Lafayette area by restoring a basketball court that
is in a state of disrepair, Murdock Park.

4. 4
Community Hoops
Athlete Involvement
The project started in the Spring of 2013 and includes:
• New backboards
• Lights
• Seating
• Resurfacing the court
• Painting the court to look like the basketball floor in Mackey Arena
• Baring Brian’s name
Brian Cardinal will make periodic appearances at the court and a maintenance plan is in
place to assure the court’s upkeep. The project required $15,000.
The program, as it continues, will lead to similar projects involving Brian and other former
Purdue players around the greater Lafayette area, Indiana and beyond, using Cardinal’s
name in his hometown of Tolono, Ill., and perhaps cities where he has played
professionally, like Dallas.
Purdue Fans have the opportunity to inspire future Boilermakers and contribute to the
program by merely buying merchandise from the Community Hoops/6th Boiler line. For each
Community Hoops/6th Boiler item purchased, the vendor makes a donation to the
Community Hoops fund.
Purdue Fan Involvement

5. 5
Community Hoops-Positive Impact
Positive Impact
This court will serve as an aspirational tool for children to defy the odds and become successful in sport, but more
importantly, it will encourage children to continue with their education.
Basketball courts are one of the most frequently used amenities in parks. They foster healthy lifestyles, deter crime and
offer an alternative for at-risk youth and young adults.
• Healthy Lifestyles
• Overweight Children
• Tippecanoe County – 57%
• State of Indiana – 31.5%
• Benefits
• Burn calories: 600-900 calories an hour
• Running, jumping, quick lateral movements – tones leg and groin muscles
• Strength training: build lean muscles
• Defense: builds deltoids, traps, neck, lower back and core muscles
• Dribbling and shooting: strengthens arms, wrist flexors and hand muscles
• Improves motor skills: hand-eye coordination
• Mental Development
• Fast-paced mental game: develops attention control to quickly and accurately process what is
happening – direct your focus in a desired direction
• Help make quick decisions on the job and real life situations
• Crime
• Tippecanoe County has seen a dramatic increase in gang activity: in 2011 there were 35 active local gangs
and 2012 the gang number jumped to 43.
• Gang recruitment begins as early as 8-years-old
• Alternative for At-Risk Youth & Young Adults
• Tippecanoe poverty rate for young children: 20%
• State of Indiana poverty rate for young children: 23%

6. 6
Community Hoops– Brian Cardinal
Brian Cardinal Court: Murdock Park
Murdock Park Before
Murdock Park During Renovations

7. 7
Community Hoops– Brian Cardinal
Brian Cardinal Court: Murdock Park
Murdock Park After
Final Rendering

8. Sponsorship
MHS Insurance

9. 9
Management Health Services (MHS) Insurance
MHS Insurance
“MHS wants to improve the quality of life for Indiana residents and we feel that providing beautiful
and safe parks for our children to play is a great start,” says Patrick Rooney, MHS President and CEO.
“We are committed to transforming the health of the community, one person at a time and we see
this partnership with Purdue Sports, as a unique opportunity to continue that purpose.”
Managed Health Services® (MHS) is a managed care entity (MCE) serving:
• The Healthy Indiana Plan; and
• The Hoosier Healthwise population, including
• Children in theChildren’s Health Insurance Program (CHIP).
MHS was formed in 1994 to manage the healthcare of Hoosier Healthwise enrollees in Indiana’s
Northern Region. In 1996, the State of Indiana selected MHS as one of only two managed care
organizations to work with Hoosier Healthwise enrollees in Indiana’s Central Region. Two years
later, MHS began working with Hoosier Healthwise enrollees in Indiana’s Southern Region. Then in
2000, and again in 2007 MHS competed with a number of other managed care organizations and
earned the contract to provide services to Indiana’s entire Hoosier Healthwise population.
MHS Insurance Purdue Cardinal Community Hoops Involvement

10. Website

11. 11
Website

12. In the News

13. 13
News – Journal & Courier

14. Dedication Ceremony

15. 15
Renovations

16. 16
Press Conference
A press conference occurred at 1 p.m. Sept. 26 at the newly renovated basketball
court in Lafayette's Murdock Park. Participants included Lafayette Mayor Tony
Roswarski; David Wilson, director of Purdue Trademarks and Licensing; Purdue
Athletics director Morgan Burke; Ted Bumbleburg, superintendent for Lafayette
Parks and Recreation; Brian Cardinal, John Purdue Club; and a representative of
MHS.

17. 17
Publicity
INDY STAR MHS BLOG
MHS Youtube
WLFI
Videos