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Camden & Islington
Children & Young People’s
Sport & Physical Activity
Needs Assessment
outline
1. Overview of approach
2. Physical activity levels of young people
3. Young people’s attitudes and feelings towar...
Introduction
• In 2013, Pro-Active Camden and Pro-Active Islington (the borough
level Community Sport and Physical Activit...
The approach
To identify the young people’s sport and physical activity needs,
the research:
• Assessed the physical activ...
Overview of methodology
• An online survey was undertaken with 1700 young
people through primary and secondary schools
Chi...
Community Health Environment Scan
Survey (CHESS)
• Tool for the systematic assessment of built
environment related health ...
Findings: Existing Physical activity levels
29
40
38
39
18
12
13 7
0
10
20
30
40
50
60
70
80
90
100
Primary school Seconda...
Attitudes and feelings towards physical activity
Barriers
Young people perceive that they have a
lack of time for sport & ...
Activities young
people most
want to do
1. Football
2. Dodgeball
3. Tennis
4. Bowling
5. Trampolining
6. Horse Riding
7. T...
The role of others in supporting young people to be active
Young
People
Parents
Friends
Activity
leaders
Teachers
Youth
wo...
The provision required to support young people to be active
Social, safe & fun
• Emphasis needs to be placed on safe, fun ...
The provision required to support young people to be active
Awareness
• Young people can find it hard to know what activit...
Broader considerations Strategic planning to support increasing
physical activity
• Positive policy context but challengin...
Recommendation 1: Establish a physical activity pathway to help all
young people become more physically active.
• Advocate...
Recommendation 4: Raise awareness of the recommended levels of
physical activity for young people to be healthy.
• Needs t...
Recommendation 7: Ensure young people have more access to all
community assets.
• Address issues of access identified thro...
Recommendation 10: Improve the appropriateness of physical activity
opportunities for all young people.
• Expand the amoun...
Recommendation 13: Effect change to increase levels of physical activity
among disabled people.
• Facilitate discussions b...
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Press Red - Camden and Islington Young People's Needs Assessment - Street Games presentation

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These slides present the findings of a research project carried out by Press Red on behalf of Camden and Islington Councils. The aim of the project was to understand what was needed to increase participation in sport and physical activity by young people in the borough. More information on the project can be found here - http://pressred.co.uk/services/research-and-evaluation/case-study-1. The slides were presented to Street Games in 2014.

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Press Red - Camden and Islington Young People's Needs Assessment - Street Games presentation

  1. 1. Camden & Islington Children & Young People’s Sport & Physical Activity Needs Assessment
  2. 2. outline 1. Overview of approach 2. Physical activity levels of young people 3. Young people’s attitudes and feelings towards physical activity 4. The role of others in supporting young people to be active 5. The provision required to support young people to be active 6. Strategic planning to support an increase in physical activity
  3. 3. Introduction • In 2013, Pro-Active Camden and Pro-Active Islington (the borough level Community Sport and Physical Activity Networks) commissioned Press Red to undertake an innovative Children and Young People’s Sport and Physical Activity needs assessment. • The aim was to provide a sound evidence base to help the borough partnerships to implement actions that lead to increases in sport and physical activity and make best use of available resources • The information presented here provides a summary of the project methodology and findings. • It is hoped the information provides the reader with: – Insights into the sport and physical activity needs of young people – particularly those from deprived communities. – Information as to how the sport and physical activity needs of young people might be collected and evidenced. – Ideas to support the development of interventions to enable more young people to be more physically active.
  4. 4. The approach To identify the young people’s sport and physical activity needs, the research: • Assessed the physical activity levels of young people in the two boroughs • Identified the things that motivate young people to be active together with the things that hinder or prevent them • Identified the activities young people want to participate in • Assessed the quantity and quality of the sport and physical activity opportunities within defined areas • Built an understanding of the the environmental and policy conditions that may impact on young people’s activity levels.
  5. 5. Overview of methodology • An online survey was undertaken with 1700 young people through primary and secondary schools Children & young people survey • Interviews were carried out with council staff (inc. public health, sport & leisure, children's services), youth workers, teachers, early years practitioners etc. Stakeholder interviews • An online survey was conducted with schools, sports clubs, community centres and other youth organisations that provide sport and physical activity opportunities Provider online survey • Focus groups were conducted with different cohorts including young disabled people, parents of under 5s, young people not in mainstream education, females in year 9 Focus groups • Young people were empowered to assess the sport and physical activity opportunities within their communities (see next slide) CHESS
  6. 6. Community Health Environment Scan Survey (CHESS) • Tool for the systematic assessment of built environment related health behaviors: – Physical activity, Tobacco, Nutrition • Identified 6 areas using youth clubs as a hub (based on Active People, obesity levels, child poverty index, LA insight) • Worked with local young people to assess their communities in terms of the propensity of the environment to support them being physically active – Walked their communities – Used tablets to capture data – Analysed and combined with other data sources
  7. 7. Findings: Existing Physical activity levels 29 40 38 39 18 12 13 7 0 10 20 30 40 50 60 70 80 90 100 Primary school Secondary school %oftotalCYP Number of Days over 60 mins activity Blank 7 days 4-6 days 1-3 days 0 days The graph shows how many days young people reported being physically active for over 60 minutes or more during the last week. Whilst not detailed here, reported physical activity levels: • Decreased with age • For females were significantly lower than males • Were lower for disabled young people NB: 60 minutes of physical activity per day was identified as the benchmark as the current Chief Medical Officer’s Physical Activity Guidelines recommend all 5-18 year olds should engage in moderate to vigorous intensity physical activity for at least 60 minutes and up to several hours every day.
  8. 8. Attitudes and feelings towards physical activity Barriers Young people perceive that they have a lack of time for sport & physical activity Some young people are apathetic towards sport & physical activity Lack of a developed physical activity habit is an issue Lack of confidence is a particular issue for teenage girls; they do not believe they are good enough. This is compounded by issues related to self- consciousness and body image Motivating forces For some, to improve body image can be a motivating force Young people understand that physical activity offers health benefits Competition is important for some young people but needs to be tailored to their needs Learning & achievement can be a motivating force Young people’s feeling and attitudes towards sport and physical activity are complex and are specific to each individual. However, some broad themes are presented below:
  9. 9. Activities young people most want to do 1. Football 2. Dodgeball 3. Tennis 4. Bowling 5. Trampolining 6. Horse Riding 7. Table Tennis 8. Boxing 9. Archery 10. Swimming (Club/Lessons) The table shows, in rank order the activities the young people reported they would most like to do.
  10. 10. The role of others in supporting young people to be active Young People Parents Friends Activity leaders Teachers Youth workers Children Centre staff Role Models The research identified friends, adults and key workers as either having a positive or negative influence on young people’s participation in sport and physical activity. Consideration needs to be give to how these people can be supported to enable more young people to access and enjoy sport and physical activity
  11. 11. The provision required to support young people to be active Social, safe & fun • Emphasis needs to be placed on safe, fun focused provision that provides opportunities for young people to socialise Affordable • The cost of physical activity can be prohibitive, especially as young people get older Suitability & choice • Findings suggest the offer is not in place to meet the broad range of needs across all young people
  12. 12. The provision required to support young people to be active Awareness • Young people can find it hard to know what activities are available to them Appropriate & accessible facilities • A number of physical activity assets were are not accessible to young people. More structured provision • To enable more young people to meet the physical activity guidelines, more structured provision is required
  13. 13. Broader considerations Strategic planning to support increasing physical activity • Positive policy context but challenging environmental context in which to increase physical activity levels • Capacity building providers is important: – Alignment of motivations – Helping them meet demand – Access more volunteers / staff and facilities • There is a need to evidence impact on physical activity levels and for the pooling of information on physical activity behaviour to support an informed planning approach • The young person’s ‘user journey’ is not clear if they are not ‘sporty’. To improve this user experience requires coordination of provision across services and organisations
  14. 14. Recommendation 1: Establish a physical activity pathway to help all young people become more physically active. • Advocate young people’s physical activity needs • Broaden the reach of Pro-Active Camden • Establish the pathway in a small pilot area • Involve local organisations delivering physical activity Recommendation 2: Utilise the National Obesity Observatory’s standard evaluation framework for physical activity. • May need to incentivise and build capacity in providers to implement effectively Recommendation 3: Collate and integrate data across services on young people’s participation in physical activity. • Utilise implementation of recommendation 2 to drive the parameters of this recommendation • Needs to include all sites and outreach programmes
  15. 15. Recommendation 4: Raise awareness of the recommended levels of physical activity for young people to be healthy. • Needs to reach all those that work with young people • Engage and use young people as peer role models Recommendation 5: Significant improvements to be made to the promotion and communication of physical activity provision. • Focus on getting the messaging right to different cohorts • Keep developing that single source of information • Implement positive signage at sites where young people can be active Recommendation 6: Improve the quality, range and appropriateness of physical activity facilities. • Influence refurbishment and place shaping plans, linking into broader funding opportunities • Make more indoor space available to young people– schools and other providers
  16. 16. Recommendation 7: Ensure young people have more access to all community assets. • Address issues of access identified through CHESS • Engage the local community e.g. in controlling lighting or key • Incentivise schools to open up their facilities outside of school hours Recommendation 8: Make more activities more affordable. • Expand discount progammes such as the C-OOL card • Expand low cost and free provision • Work with leisure contractors on areas such as family pricing Recommendation 9: Create more, and a greater choice of, physical activity opportunities. • Structured provision on outdoor assets for those aged 10+ • Increase the range of provision offered outside of school hours • Join up funding programmes available within the borough
  17. 17. Recommendation 10: Improve the appropriateness of physical activity opportunities for all young people. • Expand the amount of safe, fun and social provision • Co-produce more opportunities with young people and involve them in the commissioning process Recommendation 11: Encourage all young people to form a physically active lifestyle. • Explore with children’s centres and schools their role in helping to form the active lifestyle in young people and parents • Deliver multi-skills courses to reintroduce fundamental movement skills to those that have ‘dropped out’ of physical activity Recommendation 12: Effect change to increase levels of physical activity among girls. • Undertake a targeted campaign aimed at increasing girl’s activity levels • Increase age-appropriate provision for girls • Increase the number of visible and appropriate female role models
  18. 18. Recommendation 13: Effect change to increase levels of physical activity among disabled people. • Facilitate discussions between SEN schools, disabled people organisations and physical activity providers • Provide specialist training on working with disabled young people with differing needs for the physical activity workforce Recommendation 14: Improve the skills of the physical activity workforce. • Undertake a workforce skills assessment and establish a workforce development plan • Implement measures to improve the standard of coaching provision, placing emphasis on young people’s needs rather than sporting performance

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