1. GEORGIA DEPARTMENT OF
BEHAVIORAL HEALTH AND
DISABILITIES
COMMUNITY PREVENTION ALLIANCE
WORKGROUPS
COMMUNITY MOBILIZATION TRAINING
August 2012
Peachtree City, GA
Maxine Fuller
Facilitator

2. MODULE 1:
INTRODUCTION TO THE
WORKSHOP
 Workshop Purpose and
Learning Objectives
 Participant Experience
Exercise
 Workshop Agenda
2

3. Wor kshop
Pur pose
To enhance the capacity of the
Community Prevention Alliance
Workgroups to mobilize diverse
communities to prevent the
onset and impact of alcohol
abuse and misuse.
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4. Lear ning
Objectives
 Identify the importance, benefits, and challenges of
community mobilization.
 Describe a six-step model of community mobilization.
 Conduct a community assessment and determine
organizational readiness
 Define effective strategies for planning, implementing,
sustaining, and evaluating community prevention
initiatives.
 Understand how to use effective presentations to
mobilize diverse community resources and volunteers.
 Network and share knowledge, skills, and experiences
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5. Par ticipant
Experiences
 What experiences have you had
mobilizing communities to address
alcohol use and abuse or other
social issues?
 What made those experiences
successful?
 What was challenging about those
experiences?
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6. Wor kshop
Agenda

6

7. MODULE 2: OVERVIEW
OF COMMUNITY
MOBILIZATION
 Community
 Community Mobilization
 Elements of Community Mobilization
 Benefits and Challenges of
Community Mobilization
 A 6-Step Community Mobilization
Model
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8. Community
P
 Beliefs  Religion
 Values  Culture
 Traditions  Occupation
 Language  Geography
 Race
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9. Community
Mobilization
A capacity building process through
which community members, groups,
and organizations plan, implement,
and evaluate sustainable programs
and activities in a participatory
manner to achieve an agreed upon
goal.
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10. Elements of
Community
Mobilization
 Vision
 Local resource
 Leadership
 Research
 Locally driven
 Partnerships
 Funding
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11. Benefits of Community
Mobilization
 Awareness and support.
 New volunteers
 Change and transformation
 Public pressure to change
 New energy
 Opportunities to partner
 Effective change strategies
 New leaders
 Sustainability and long-term commitment
 Positive change
 Community ownership
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12. Challenges of
Community

Mobilization
Tension about power and authority
 Backlash
 Non existent leadership skills
 Personal commitment
 Hidden issues and institutional biases
 Less important
 Status-quo mindset
 Skills training
 Target population
 Requires resources
12

13. 6-Step Community
Mobilization Model
Step 1: Assessing Organizational Readiness
Step 2: Identifying Community Resources
Step 3: Researching Potential
Partners
Step 4: Promoting and Agreeing
Step 5: Planning, Implementation,
and Sustainability
Step 6: Monitoring and Evaluating
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14. MODULE 3: ASSESSING
READINESS AND
RESOURCS
Step 1: Organizational Readiness
Prevention Infrastructure Assessment
Step 2: Identifying Community
Resources
Identifying Community Policies and
Practices
Assessing Community Programs
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15. Step 1:
Or ganizational
Readiness
 Organizations need to assess their policies,
processes and structure as indicated by a clearly
defined mission, goals and values, stability of
leadership, and strengths/ weaknesses.
 Most effective and far-reaching partnerships
engage various levels of the organization in
substantive activities.
 Staff must possess skills to support the
organization’s mission and goals
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16. Step 1: Or ganizational
Readiness
Activities and Skill Requirements
Activities:
Conduct an organizational assessment (i.e., participant's
organization)
Conduct a context assessment (opportunities/threats in the
environment; history of partnering, etc.)
Define partnering expectations (what do you want or expect to
gain from partnering)
Assess partnering skills
Establish a clear direction
Skills:
Planning and aspects of strategic planning
Research and Analysis
Self-assessment
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17. Prevention
Infr astr uctur e
Assessment Exer cise
 Work in CPAW teams
 Answer questions about your organization’s:
 Human Resources
 Structure & Processes
 Technical Resources
 Cultural Competency
 Fiscal Resources
 Material Resources
 Gaps
 Record responses
 15 Minutes to complete the exercise
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18. Step 2: Identifying Community
Resources
Activities and Skill Requirements
Activities:
Research
Network
Conduct analysis of perspective partners
Explore/share needs and resources
Explore/share mutual ground/goals
Skills:
Communication
Networking
Research and Analysis
Marketing
Assessment
Self-assessment
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19. Community Policies
and Pr actices Exer cise
 Work in CPAW Teams
 Identify policies and procedures that
address one or all of the State’s
priorities
 Explain local cultural adaptations
 Identify gaps
 Identify other issues and barriers
 10-15 minutes to complete exercise
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20. Community Pr og r ams
Exer cise
 Work in CPAW Teams
 Identify programs that address the
State’s priorities
 Identify local cultural adaptations
 Identify gaps
 Identify other issues and barriers
 10-15 minutes to complete the
exercise
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21. MODULE 4: OUTREACH &
COMMITMENT
Step 3: Research Potential Partners
Current Partner Review Exercise
Prospective Partner Identification Exercise
Step 4: Promotion and Agreement
Presentations
Presenter’s Skills
Role-Play Presentation Exercise
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22. Step 3: Resear ch Potential
Par tner s
Activities and Skill Requirements
Activities:
Consider possible matches
Assess and analyze the match (criteria)
Determine mutual goals, common ground, shared vision
Identify complementary resources and skills
Identify partner benefit
Make the "pitch"
Secure agreement
Skills:
Planning
Assessment and analysis
Decision making
Communication
Sales and promotion
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23. Cur rent Par tner Review Exercise
Sector Current Partners
Business
Education
Healthcare
Federal agencies
Public health system
Faith-based organizations
Community and non-profit organizations
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24. Prospective Par tner Identification
Exercise
Name of the Sources of Public, Other Key Informants
Perspective Print, and Website Organizations That and Direct
Partner Information Might Provide Data Sources
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25. Step 4: Pr omotion & Ag r eement
Purpose of Presentation Audience Analysis
oStimulate oSize of group
oInform oAge/Sex
oPersuade oEducation/Occupation
oActivate oCultural and ethnic
occupation
oAttitudes/Values
oPast reactions to topic
oAudience challenges
oReason for attending
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26. Presentation
Opener s
 Unusual fact  Visual aids
 Personal experience  Reference to a
 Quotation current events
 Story
 Citing of an authority
 Unusual
 Anecdote
definition
 Rhetorical question
 Relevant joke
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27. T he Presentation
 The Body of the Presentation
 Identify main points
 Organize main points
 Make point, support it,
restate it
 The Presentation Closing
 Presentation Closers
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28. Pr esentation
Logistics Checklist
 Seating
 Room size
 Room temperature
 Equipment
 Presenter/audience
materials
 Protocol
 Other
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29. Platform Skills
The Verbal Element
 Eliminate weak words/phrases
 Replace non-words with pauses
 Use vivid language
 Use simple and direct language
 Be natural
 Emphasize beginning and ending
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30. Platfor m Skills
T he Vocal Element
 Volume
 Pitch and inflection
 Pace and rhythm
 Emphasis
 Pauses
 Loosening up
 Clarity of speech
 Breath control
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31. Platfor m Skills
T he Visual Element
 Posture
 Movement
 Eye contact
 Hand gestures
 Facial expression
 PowerPoint slides
 Easel pad
 Videos/DVDs
 Handout materials
 Props 31

32. Presentation
Exer cise
 Read assigned case study
 Prepare presentation
 20-30 minutes to prepare
5-minute presentation
 Criteria:
o At least one visual aid
o Only workshop
facilitator provides
feedback
o Participants will be the
audience
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33. MODULE 5: PLANNING,
IMPLEMENTATION,
SUSTAINABILITY, AND
EVALUATION
Step 5: Planning, Implementation, and
Sustainability
• Planning Activities
• Planning Skills
• Implementation Activities
• Implementation Skills
Step 6: Monitoring & Evaluation
• Activities
• Skills
Action Planning 33

34. Step 5: Planning,
Implementation
and Sustainability
Planning Activities:
Build Trust and Rapport
Communicate and involve stakeholders
Honor and bridge differences
Integrate and differentiate functions
Develop a communication mechanism
Test effectiveness of plan and roles and responsibilities
Manage pragmatic issues of working together
Planning Skills:
Task Analysis
Leveraging differences
Managing and transforming conflict
Communication
Organizational development
Team building
Assessment 34

35. Step 5: Planning,
Implementation
and Sustainability
Implementation Activities: Implementation Skills:
Maintain regular communication Negotiation
Appreciate and recognize the partner(s) Decision Making
Complete tasks and honor commitments Conflict Transformation
Monitor the climate and agreement Communication
Stay engaged and involved Evaluation and
planning
Evaluate progress
Self- assessment
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36. Step 5: Planning,
Implementation
and Sustainability
Sustainability Activities Sustainability Skills
Strategic long-term planning Planning
Ongoing Outreach Social Marketing
Fundraising Proposal Writing
Community Mobilization Organizing
Communications Public Relations
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37. Step 6: Monitoring & Evaluation
Activities and Skill Requirements
Activities:
Assessment: self, partner, and partnership
Evaluate outcomes
Assess needs that might dictate additional
partnership efforts
Skills:
Evaluation
Communication
Negotiation and decision making
Planning
Self-assessment 37

38. Action Planning
Date Expected
Idea Action
implemented Result
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39. Wor kshop Closing
 Summary and Wrap-Up
 Participants’ Expectations
Review
 Closing Comments
 Workshop Evaluations
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40. THANK
YOU!
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