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Community-based knowledge harvesting
    Linked-USDL standardization

    WG 12.7 - Social Networking Semantics and
              Collective Intelligence


           Jorge Cardoso/University of Coimbra
                   jcardoso@dei.uc.pt
                     26-27 April 2012
USDL
• Unified Service
  Description Language

• Master data model for services

• Describe various types of services
       – professional to electronic services

• Holistic
       – business aspects such as ownership and provisioning,
         pricing and legal aspects, in addition to technical
         aspects.

2012                        Linked-USDL Standardization         2
Schema




2012   Linked-USDL Standardization   3
Main schema




2012     Linked-USDL Standardization   4
The Service class
   Service
   Attributes
                                             A Universally Unique Identifier (UUID) that identifies uniquely a service with a
   serviceKey
                                             worldwide spectrum. The identifier allows to reference services unambiguously.
   serviceType                               The type of service being represented. A service can be of type
   serviceName                               The name of the service.
   serviceVersion                            The version number of a service.
   language                                  The language selected to express the various elements of this class (ISO 639-1).
   Relations
   business                                  A Service has 0 or 1 Business perspective.
   operational                               A Service has 0 or 1 Operational perspective.
   technical                                 A Service has 0 or 1 Technical perspective.
   udescription                              A Service has 0 or 1 UDescription.
   Examples
   <service>
      <serviceKey> C0E6D5A8-C446-4f01-99DA-70E212685A40 </serviceKey>
      <serviceType>Individual</serviceType>
      <serviceName> EcoCalculator </serviceName>
      <serviceVersion> v.43.5.637 </serviceVersion>
      <language> EN </language>
      <udescription>…</udescription>
      <business> … </business>
      <operational> … </operational>
      <technical> … </technical>
   </service>
  Version 2 of USDL
2012                                             Linked-USDL Standardization                                                    5
Certification
        Certification
        Attributes
        certificationType                       The type of the certification. For example, ISO, SAP, Microsoft or Adobe.

                                                The name of the certification. For example, SAP master, SAP professional
        certificationName                       or SAP associate. Another example is the certifications technology series,
                                                professional series, master series and architect series from Microsoft.
        Relations
        certifications                          A Marketing subperspective has zero or more Certification.
        udescription                            A Certification has 0 or 1 UDescription.
        Examples
        …
                         <certifications>
                                <certification>
                                       <certificationType> ISO </certificationType>
                                       <certificationName> ISO 9000 </certificationName>
                                       <udescription>
                                           <name> ISO 9000 </name>
                                           <description> The service has certification ISO9000.</description>
                                           <keywords> ISO, norm, certification, regulation </keywords>
                                           <concept> http://www.iso.org/iso/home.htm </concept>
                                           <language> EN </language>
                                       </udescription>
                                </certification>
                         </certifications>
        …

       Version 2 of USDL
2012                                              Linked-USDL Standardization                                                6
Operations
        Operation
        Attributes
        operationName                        The name of an operation.
        Relations
        operationNature                      An Operation has 0 or 1 OperationNature.
        operationInterfaces                  An Operation has 0 or 1 OperationInterfaces.
        operations                           An Operations has 1 or more Operation.
        udescription                         An Operation has 0 or 1 UDescription.
        Examples
        …
                  <operations>
                       <operation>
                              <operationName> submitEcoRequest </operationName>
                              <operationNature>…</operationNature>
                              <operationInterfaces>…</operationInterfaces>
                              <udescription> … </udescription>
                       </operation>
                       <operation>
                              <operationName> cancelEcoRequest </operationName>
                              <operationNature>…</operationNature>
                              <operationInterfaces>…</operationInterfaces>
                              <udescription> … </udescription>
                       </operation>
                  </operations>
        …
       Version 2 of USDL

2012                                           Linked-USDL Standardization                  7
WSDL vs USDL

                Made for c omputers (S O A)                        Made for people (IoS )


       Addres s                                    P rovider                    P rotocols
       P ort                                       C ons umer                     Addres s
                      T ec hnic al
       Arguments                                   B undling                          P orts
       D ata type                                  Marketing us ines s
                                                             B           T ec hnic al    …
                       WS DL                       L egal            US DL
       …
                                                   …
                                                                      O perational O perations
                                                                                  F unctionality
                                                                                    R es ources
                                                                                             …




2012                                 Linked-USDL Standardization                                   8
Driving forces




2012      Linked-USDL Standardization   9
USDL
       www.internet-of-services.com




2012         Linked-USDL Standardization   10
Standardization
• W3C Standards
       – HTML, Ajax, HTTP, XML, WSDL, etc
       – http://www.w3.org/


• OMG Standards
       – BPMN, UML, CORBA, XMI
       – http://www.omg.org/


• OASIS Standards
       – ebXML
       – www.oasis-open.org/
2012                        Linked-USDL Standardization   11
USDL Today!
• W3C Incubator Group
       – http://www.w3.org/2005/Incubator/usdl/




• Completed (late 2011)!
2012                  Linked-USDL Standardization   12
Dissemination




 http://www.internet-of-services.com




2012                           Linked-USDL Standardization   13
Scenarios and USDL Tool Chain




2012        Linked-USDL Standardization   14
Use cases (FI-PPP)
                         Rely on USDL for service descriptions




http://www.fi-ware.eu/
2012                              Linked-USDL Standardization    15
Linked USDL




2012     Linked-USDL Standardization   16
ITIL Alignment

• ITIL Service Design
       – Service Portfolio
          • Service Pipeline
          • Service Catalogue
          • Retired Services




2012                         Linked-USDL Standardization   17
TM Forum
• Founded 1988
       – 380 members in 38 countries
• Service providers, software and hardware
  suppliers, systems integrators

• SID: Shared Information/Data Model
       –   Unified reference data model
       –   Single number of terms of business objects
       –   Basic business processes
       –   Connections and relations between objects

2012                      Linked-USDL Standardization   18
TOSCA
• Topology and Orchestration
  Specification for Cloud Applications

• Deliver on the ability to move workloads
  between public and private
  infrastructure in a transparent way



2012            Linked-USDL Standardization   19
Portugal Telecom
       Service Delivery Broker




2012         Linked-USDL Standardization   20
Portugal Telecom
       Service Delivery Broker




2012         Linked-USDL Standardization   21
Use case and prototype
Home                 My Transactions                              2 Items of value € 509,--


    SEARCH RESULTS: SOLUTION                                                                                                       Navigation

     CONTENT                                                                                                                       –
                                                                                                                                   >
                                                                                                                                       Financial Mngt.
                                                                                                                                       Customer Relationship Mngt.
    BROWSING SERVICES                                                                                                              –   Human Resource Management
                                                                                                                                   –   Supply Chain Management
                                                                                                                                   –   Project Management
                                                                                                                                   –   Supplier Relationship Management
    The following options are available to enhance your SAPO-based applications solutions.                                         –   Executive Management Support

    STANDARD CONTENT PROVIDED BY SAPO                                                                                              Show

    Product                                                                                      Type         Price                Print Forms
                                                                                                                                   Reports
              Sales Order Acknowledgement                                                        Print Form   299,-- €   DETAILS   UI
              You will need one Base User for each employee using core functionality.
                                                                                                                                   Complementary Content Services
              Sales Order Rescheduling Notice (Retail)                                           Print Form   210,-- €
                                                                                                                         DETAILS   OPEN DOCUMENTS
              Timeline notification on any schedule changes for your sales orders.                                                 -------------------------------
                                                                                                                                   Quotation SAPO            Today
              Sales Order Rescheduling Notice (Manufacturer)                                     Print Form   299,-- €
                                                                                                                         DETAILS   Quotation CB.Net          10.Oct
              Timeline notification on any schedule changes for your sales orders.

              Competitive Model                                                                  Report       299,-- €
                                                                                                                         DETAILS
                                                                                                                                   Shopping Basket (2)
              This report is a one page dashboard that compares two companies based on 4 areas                                     -------------------------------
                                                                                                                                   Sales OrdOrder er Ackn. 299,--€
                                                                                                                                   Sales Resch.            210.--€



      …sell…                                                                                                                       Featured Products

                                                                                                                                   1)Oursourced Payroll by ADP
                                                                                                                                   2)Sales Order Acknowledgement
                                                                                                                                   3)Export Orders to Brazil
          GOTO OVERVIEW




Jorge Cardoso, GSI/CISUC & DEI/UC, 2011
Home               My Transactions                 Transactions in Progress 509,--
                                                            2 Items of value €

   SERVICE DETAILS                                                                                                                 Navigation
   SMS BROADCAST
                                                                                                                                   –   Financial Mngt.
                                                                                                                                   >   Customer Relationship Mngt.
   Sales Order Acknowledgement supports business development from the                                                              –   Human Resource Management
   qualification of an opportunity to quotation generation.                                                                        –   Supply Chain Management
                                                                                                                                   –   Project Management
   Provided by: SAPO                                                                                                               –   Supplier Relationship Management
   Type: Digital                                                                                                                   –   Executive Management Support

   Languages: English, Portuguese
                                                                                                                                   Show
   Business Area: Customer Relationship Management
   Price: € 299,--                                                                                                                 Print Forms
                                                                                                                                   Reports
         ADD TO BASKET                                                                                                             UI
                                                                                                                                   Complementary Content Services
                                                                                                          Preview
         Overview              Specification               Pricing                                                                 OPEN DOCUMENTS
                                                                                                                                   -------------------------------
                                                                                                                                   Quotation SAP               Today
       Sales Order Acknowledgement supports business development from the qualification of an opportunity                          Quotation CB.Net            10.Okt
       to quote generation, allowing sales professional and management to organize and control the sales
       process, and analyze the success of their sales strategy. Sales professionals have a full view of each
       prospective sale, gaining critical insights into the business life cycle of a customer. This enables them to                Shopping Basket (2)
       focus on and close the most promising deals and, in doing so, maximize revenues. In their work centers,                     -------------------------------
       sales professionals can enter and track relevant activities and information, for example, customer and                      Sales Order Acknowledgement
       prospect history, tasks, activities, pipeline details, opportunity value, closing date, and overall success, for
                                                                                                                                                              299,--€
       each customer and prospect. The Sales Assistant tool in Opportunity Management helps users manage
       their tasks and appointments.                                                                                               Sales Order Rescheduling
                                                                                                                                   Featured Products
                                                                                                                                                  210.--€




          GOTO OVERVIEW
                                                                                                                          …sell…   1)Oursourced Payroll by ADP
                                                                                                                                   2)Sales Order Acknowledgement
                                                                                                                                   3)Export Orders to Brazil




Jorge Cardoso, GSI/CISUC & DEI/UC, 2011
Home            My Transactions               Transactions in Progress 509,--
                                                       2 Items of value €


    YOUR ORDER                                                                                                                   Navigation

                                                                                                                                 –   Financial Mngt.
                                                                                                                                 >   Customer Relationship Mngt.
                                                                                                                                 –   Human Resource Management
                                                                                                                                 –   Supply Chain Management
    Your Reference (optional):                                                                                                   –   Project Management
                                                                                                                                 –   Supplier Relationship Management
    Add comment (optional):                                                                                                      –   Executive Management Support

                                                                                                                                 Show

                                                                                                                                 Print Forms
                                                                                                                                 Reports
    SHOPPING BASKET                                                                                                              UI
                                                                                                                                 Complementary Content Services
     Item        Description                                       Type             Product-ID                     Total Price

     00001       Sales Order Acknowledgement                       Print Form       SC00017665                      299,00 €     OPEN DOCUMENTS
                                                                                                                                 -------------------------------
     00002       Sales Order Rescheduling Notice (Retail)          Print Form       SC00013225                      210,00 €
                                                                                                                                 Quotation SAP               Today
                                                                                                                                 Quotation CB.Net            10.Okt
                                                                                                 Total Price        509,00 €

                                                                                                 VAT                 72,27 €
                                                                                                                                 Shopping Basket (2)
                                                                                                 Total Net Price    427,73 €     -------------------------------
                                                                                                                                 Sales Order Acknowledgement


            …sell…                                                   SUBMIT ORDER                   CANCEL
                                                                                                                                 Sales Order Rescheduling
                                                                                                                                 Featured Products
                                                                                                                                                210.--€
                                                                                                                                                            299,--€




       I accept the the terms of the License Agreement
                                                                                                                                 1)Oursourced Payroll by ADP
                                                                                                                                 2)Sales Order Acknowledgement
                                                                                                                                 3)Export Orders to Brazil




Jorge Cardoso, GSI/CISUC & DEI/UC, 2011
One step ahead….




                                          Complex value-added services
                                          1.   Bundling
                                          2.   Composition
                                          3.   Employee, front-office, back-office, customer
                                          4.   Model-view-controler
                                          5.   One click deployment
 …advanced design…                        6.   Business processes

Jorge Cardoso, GSI/CISUC & DEI/UC, 2011
Navigation

                                                                       –   Financial Mngt.
                                                                       >   Customer Relationship Mngt.
                                                                       –   Human Resource Management
                                                                       –   Supply Chain Management
                                                                       –   Project Management
                                                                       –   Supplier Relationship Management
                                                                       –   Executive Management Support

                                                                       Show

                                                                       Print Forms
                                                                       Reports
                                                                       UI
                                                                       Complementary Content Services

                                                                       OPEN DOCUMENTS
                                                                       -------------------------------
                                                                       Quotation SAP               Today
                                                                       Quotation CB.Net            10.Okt


                                                                       Shopping Basket (2)
                                                                       -------------------------------
                                          Total Price       509,00 €   Sales Order Acknowledgement
                                                                                                  299,--€
                                          VAT                72,27 €
                                                                       Sales Order Rescheduling
                                          Total Net Price   427,73 €   Featured Products
                                                                                      210.--€

                                                                       1)Oursourced Payroll by ADP
                                                                       2)Sales Order Acknowledgement
                                                                       3)Export Orders to Brazil



                                         …advanced design…
                          SUBMIT ORDER       CANCEL




                              Comprehensive, mode-based service design
Jorge Cardoso, GSI/CISUC & DEI/UC, 2011
Current SAP editor




Jorge Cardoso, GSI/CISUC & DEI/UC, 2011

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Community based harversting for USDL

  • 1. Community-based knowledge harvesting Linked-USDL standardization WG 12.7 - Social Networking Semantics and Collective Intelligence Jorge Cardoso/University of Coimbra jcardoso@dei.uc.pt 26-27 April 2012
  • 2. USDL • Unified Service Description Language • Master data model for services • Describe various types of services – professional to electronic services • Holistic – business aspects such as ownership and provisioning, pricing and legal aspects, in addition to technical aspects. 2012 Linked-USDL Standardization 2
  • 3. Schema 2012 Linked-USDL Standardization 3
  • 4. Main schema 2012 Linked-USDL Standardization 4
  • 5. The Service class Service Attributes A Universally Unique Identifier (UUID) that identifies uniquely a service with a serviceKey worldwide spectrum. The identifier allows to reference services unambiguously. serviceType The type of service being represented. A service can be of type serviceName The name of the service. serviceVersion The version number of a service. language The language selected to express the various elements of this class (ISO 639-1). Relations business A Service has 0 or 1 Business perspective. operational A Service has 0 or 1 Operational perspective. technical A Service has 0 or 1 Technical perspective. udescription A Service has 0 or 1 UDescription. Examples <service> <serviceKey> C0E6D5A8-C446-4f01-99DA-70E212685A40 </serviceKey> <serviceType>Individual</serviceType> <serviceName> EcoCalculator </serviceName> <serviceVersion> v.43.5.637 </serviceVersion> <language> EN </language> <udescription>…</udescription> <business> … </business> <operational> … </operational> <technical> … </technical> </service> Version 2 of USDL 2012 Linked-USDL Standardization 5
  • 6. Certification Certification Attributes certificationType The type of the certification. For example, ISO, SAP, Microsoft or Adobe. The name of the certification. For example, SAP master, SAP professional certificationName or SAP associate. Another example is the certifications technology series, professional series, master series and architect series from Microsoft. Relations certifications A Marketing subperspective has zero or more Certification. udescription A Certification has 0 or 1 UDescription. Examples … <certifications> <certification> <certificationType> ISO </certificationType> <certificationName> ISO 9000 </certificationName> <udescription> <name> ISO 9000 </name> <description> The service has certification ISO9000.</description> <keywords> ISO, norm, certification, regulation </keywords> <concept> http://www.iso.org/iso/home.htm </concept> <language> EN </language> </udescription> </certification> </certifications> … Version 2 of USDL 2012 Linked-USDL Standardization 6
  • 7. Operations Operation Attributes operationName The name of an operation. Relations operationNature An Operation has 0 or 1 OperationNature. operationInterfaces An Operation has 0 or 1 OperationInterfaces. operations An Operations has 1 or more Operation. udescription An Operation has 0 or 1 UDescription. Examples … <operations> <operation> <operationName> submitEcoRequest </operationName> <operationNature>…</operationNature> <operationInterfaces>…</operationInterfaces> <udescription> … </udescription> </operation> <operation> <operationName> cancelEcoRequest </operationName> <operationNature>…</operationNature> <operationInterfaces>…</operationInterfaces> <udescription> … </udescription> </operation> </operations> … Version 2 of USDL 2012 Linked-USDL Standardization 7
  • 8. WSDL vs USDL Made for c omputers (S O A) Made for people (IoS ) Addres s P rovider P rotocols P ort C ons umer Addres s T ec hnic al Arguments B undling P orts D ata type Marketing us ines s B T ec hnic al … WS DL L egal US DL … … O perational O perations F unctionality R es ources … 2012 Linked-USDL Standardization 8
  • 9. Driving forces 2012 Linked-USDL Standardization 9
  • 10. USDL www.internet-of-services.com 2012 Linked-USDL Standardization 10
  • 11. Standardization • W3C Standards – HTML, Ajax, HTTP, XML, WSDL, etc – http://www.w3.org/ • OMG Standards – BPMN, UML, CORBA, XMI – http://www.omg.org/ • OASIS Standards – ebXML – www.oasis-open.org/ 2012 Linked-USDL Standardization 11
  • 12. USDL Today! • W3C Incubator Group – http://www.w3.org/2005/Incubator/usdl/ • Completed (late 2011)! 2012 Linked-USDL Standardization 12
  • 14. Scenarios and USDL Tool Chain 2012 Linked-USDL Standardization 14
  • 15. Use cases (FI-PPP) Rely on USDL for service descriptions http://www.fi-ware.eu/ 2012 Linked-USDL Standardization 15
  • 16. Linked USDL 2012 Linked-USDL Standardization 16
  • 17. ITIL Alignment • ITIL Service Design – Service Portfolio • Service Pipeline • Service Catalogue • Retired Services 2012 Linked-USDL Standardization 17
  • 18. TM Forum • Founded 1988 – 380 members in 38 countries • Service providers, software and hardware suppliers, systems integrators • SID: Shared Information/Data Model – Unified reference data model – Single number of terms of business objects – Basic business processes – Connections and relations between objects 2012 Linked-USDL Standardization 18
  • 19. TOSCA • Topology and Orchestration Specification for Cloud Applications • Deliver on the ability to move workloads between public and private infrastructure in a transparent way 2012 Linked-USDL Standardization 19
  • 20. Portugal Telecom Service Delivery Broker 2012 Linked-USDL Standardization 20
  • 21. Portugal Telecom Service Delivery Broker 2012 Linked-USDL Standardization 21
  • 22. Use case and prototype
  • 23. Home My Transactions 2 Items of value € 509,-- SEARCH RESULTS: SOLUTION Navigation CONTENT – > Financial Mngt. Customer Relationship Mngt. BROWSING SERVICES – Human Resource Management – Supply Chain Management – Project Management – Supplier Relationship Management The following options are available to enhance your SAPO-based applications solutions. – Executive Management Support STANDARD CONTENT PROVIDED BY SAPO Show Product Type Price Print Forms Reports Sales Order Acknowledgement Print Form 299,-- € DETAILS UI You will need one Base User for each employee using core functionality. Complementary Content Services Sales Order Rescheduling Notice (Retail) Print Form 210,-- € DETAILS OPEN DOCUMENTS Timeline notification on any schedule changes for your sales orders. ------------------------------- Quotation SAPO Today Sales Order Rescheduling Notice (Manufacturer) Print Form 299,-- € DETAILS Quotation CB.Net 10.Oct Timeline notification on any schedule changes for your sales orders. Competitive Model Report 299,-- € DETAILS Shopping Basket (2) This report is a one page dashboard that compares two companies based on 4 areas ------------------------------- Sales OrdOrder er Ackn. 299,--€ Sales Resch. 210.--€ …sell… Featured Products 1)Oursourced Payroll by ADP 2)Sales Order Acknowledgement 3)Export Orders to Brazil GOTO OVERVIEW Jorge Cardoso, GSI/CISUC & DEI/UC, 2011
  • 24. Home My Transactions Transactions in Progress 509,-- 2 Items of value € SERVICE DETAILS Navigation SMS BROADCAST – Financial Mngt. > Customer Relationship Mngt. Sales Order Acknowledgement supports business development from the – Human Resource Management qualification of an opportunity to quotation generation. – Supply Chain Management – Project Management Provided by: SAPO – Supplier Relationship Management Type: Digital – Executive Management Support Languages: English, Portuguese Show Business Area: Customer Relationship Management Price: € 299,-- Print Forms Reports ADD TO BASKET UI Complementary Content Services Preview Overview Specification Pricing OPEN DOCUMENTS ------------------------------- Quotation SAP Today Sales Order Acknowledgement supports business development from the qualification of an opportunity Quotation CB.Net 10.Okt to quote generation, allowing sales professional and management to organize and control the sales process, and analyze the success of their sales strategy. Sales professionals have a full view of each prospective sale, gaining critical insights into the business life cycle of a customer. This enables them to Shopping Basket (2) focus on and close the most promising deals and, in doing so, maximize revenues. In their work centers, ------------------------------- sales professionals can enter and track relevant activities and information, for example, customer and Sales Order Acknowledgement prospect history, tasks, activities, pipeline details, opportunity value, closing date, and overall success, for 299,--€ each customer and prospect. The Sales Assistant tool in Opportunity Management helps users manage their tasks and appointments. Sales Order Rescheduling Featured Products 210.--€ GOTO OVERVIEW …sell… 1)Oursourced Payroll by ADP 2)Sales Order Acknowledgement 3)Export Orders to Brazil Jorge Cardoso, GSI/CISUC & DEI/UC, 2011
  • 25. Home My Transactions Transactions in Progress 509,-- 2 Items of value € YOUR ORDER Navigation – Financial Mngt. > Customer Relationship Mngt. – Human Resource Management – Supply Chain Management Your Reference (optional): – Project Management – Supplier Relationship Management Add comment (optional): – Executive Management Support Show Print Forms Reports SHOPPING BASKET UI Complementary Content Services Item Description Type Product-ID Total Price 00001 Sales Order Acknowledgement Print Form SC00017665 299,00 € OPEN DOCUMENTS ------------------------------- 00002 Sales Order Rescheduling Notice (Retail) Print Form SC00013225 210,00 € Quotation SAP Today Quotation CB.Net 10.Okt Total Price 509,00 € VAT 72,27 € Shopping Basket (2) Total Net Price 427,73 € ------------------------------- Sales Order Acknowledgement …sell… SUBMIT ORDER CANCEL Sales Order Rescheduling Featured Products 210.--€ 299,--€ I accept the the terms of the License Agreement 1)Oursourced Payroll by ADP 2)Sales Order Acknowledgement 3)Export Orders to Brazil Jorge Cardoso, GSI/CISUC & DEI/UC, 2011
  • 26. One step ahead…. Complex value-added services 1. Bundling 2. Composition 3. Employee, front-office, back-office, customer 4. Model-view-controler 5. One click deployment …advanced design… 6. Business processes Jorge Cardoso, GSI/CISUC & DEI/UC, 2011
  • 27. Navigation – Financial Mngt. > Customer Relationship Mngt. – Human Resource Management – Supply Chain Management – Project Management – Supplier Relationship Management – Executive Management Support Show Print Forms Reports UI Complementary Content Services OPEN DOCUMENTS ------------------------------- Quotation SAP Today Quotation CB.Net 10.Okt Shopping Basket (2) ------------------------------- Total Price 509,00 € Sales Order Acknowledgement 299,--€ VAT 72,27 € Sales Order Rescheduling Total Net Price 427,73 € Featured Products 210.--€ 1)Oursourced Payroll by ADP 2)Sales Order Acknowledgement 3)Export Orders to Brazil …advanced design… SUBMIT ORDER CANCEL Comprehensive, mode-based service design Jorge Cardoso, GSI/CISUC & DEI/UC, 2011
  • 28. Current SAP editor Jorge Cardoso, GSI/CISUC & DEI/UC, 2011