Communities: Build Or Join
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For large and small businesses, does it make more sense to build your own community area on your own site, or to take advantage of external community areas to spread your message?
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web2.0 forum presentation
The document summarizes a forum on web 2.0 technologies and social media. It defines key terms like web1.0, web2.0 and social software. It provides examples of popular web2.0 tools like blogs, forums, wikis, YouTube, Flickr and discusses how the organization field has used some of these tools. Case studies are presented on how other organizations like CP Blogs and Oxfam have engaged with social media. The document concludes with discussing the experience of field with web2.0 and what next steps individuals and organizations can take.
Nacs08web
The document discusses how consumer-generated media through various web 2.0 technologies can improve event attendance and retention. It outlines specific technologies like blogs, podcasts, social media sites, photo/video sharing sites, and more that event organizers can leverage to build community engagement throughout the year. By harnessing the power of word-of-mouth and peer/expert opinions, organizers can better promote their events and measure the impact of their social media strategies.
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Communities: Build Or Join
- 1. Communities: Build or Join? Image credit: joeshlabotnik on Flickr
- 11. Nurture and Grow
- 12. Talk Like Real People
- 20. Learn Basic Social Media Best Practices
- 21. Robyn Tippins Sleepyblogger.com | Gamingandtech.com Twitter: duzins Email: [email_address] Phone: 510-579-5558 YIM: therealrobyntippins | AIM: robyntippins Community Manager Yahoo! Developer Network developer.yahoo.com
Editor's Notes
- Tell Duzins story Why I chose to join communities, instead of creating one
- On last point: (think short and long term) Site creation, security protocols, take time Effectively creating a new product More difficult to enlist outside moderation
- YDN Offsite content consists of: Marketing, Communication, Light Discussion, Fan building Onsite “”: Deeper conversation, Technical deep dives, Evergreen content, Permanent resources
- Customer Service emails should talk like real people "At the tone, please record your message. When you have finished recording, you may hang up, or press 1 for more options. To leave a callback number, press 5. To send a fax, press 7. (Beep)”
- For our audience, especially, typical marketing doesn’t work. They are extremely web savvy, and carry that internet chip on on their shoulders, so they’re typically skeptical of all marketing. Real voice has to happen. No BS.
- Your customers are your knowledge base They help each other They warn of potential problems
- While we do encourage community members to help other community members, we spend a great deal of time cultivating fans internally (ie employees) to help us cover all the major community areas. And, we never launch a community area without internal owners.
- Very different ‘communities’ on Facebook, Twitter, and on your own site. Deliver content specific to that audience when you do any messaging.
- Facebook you can be heavier on the communication, but people tend to passively ‘like’ rather than converse. For our audience, we rarely see debate on FB. On Twitter, heated debates can quickly become trends. People subscribe to searches on popular technologies. Different content for different audiences.
- On Twitter especially. Depending on your audience, livetweeting can annoy. Know if people follow your company on their phone. If so, be careful of how often you tweet.
- @s don’t go to all of your followers. .@s can solve that, but only use them if it’s important that all your followers see the info. Hashtags are great, but too many is annoying. Don’t spam hashtag. Always take the time to attribute to a service user if possible, rather than merely naming the person. RT often, but only excellent content. Don’t auto-DM followers. Don’t discuss private matters in a public forum.
- Community is not easy Real work Real effort Real relationship Real loyalty Questions?