The 2021 digital marketing playbook for the nightlife industry
COMMUNICUS ARTICLE
1. Brand Linkage is the #1 problem with
advertising, and it’s the easiest to fix.
With so many variables....
the puzzle is getting
more complex...
Positioning
of brand
Programmatic
Buying
Second Screen
Opportunities
Native
Advertising
Social Media
Vehicles
But what it really comes
down to is getting
C R E A T I V E....
The Solution
Want more info into how our advertising builds brands?
Visit us online @ www.communicus.com
info@communicus.com 520.751.9000
Sometimes, it’s as simple as making
Brand Linkage a priority in
creative development
and pre-testing.
Brand Linkage
is the #1 problem
with advertising,
and it’s the easiest to fix!
One of our clients was able to improve
Brand Linkage for their portfolio of brands
by over 200% over a 9 year period of working
with Communicus, just by changing
the way that the organization thinks
about creative.
Just think of all of the marketing
dollars you could not be wasting!
Smarter Advertising Decisions
Custom research designs to meet your
information needs as well as ad hoc analysis
Access to our wealth of advertising knowledge
based on measuring over $30 billion worth of
advertising and IMC campaigns over the past
25 years.