Communications for Clean Water
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The document summarizes a conference about communicating conservation and mobilizing political support for clean water. It discusses several presentations and examples of outreach materials. Speakers emphasized that environmental awareness is limited, and effective outreach tells people what to do and encourages them that their actions matter. Examples were critiqued on their use of words, pictures, and calls to action. Attendees then worked in groups to design outreach materials to encourage participation in an Earth Day event with the President.
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