A disappointedsalesman of Coca Cola returns from his
Middle East assignment.
A friend asked, "Why weren't you successful with the
Arabs?"
The salesman began to explain…
"When I got posted in the Middle East , I was very
confident that I would make a good sales pitch as Cola is
virtually unknown there. But, I had a problem I didn't
know how to speak Arabic. So, I planned to convey the
message through three posters...
3.
First poster: Aman lying in the hot desert sand...totally
exhausted and fainting.
Second poster: The man is drinking our Cola.
Third poster: Our man is now totally refreshed and full of
energy.
And Then these posters were pasted all over the place
"Then that should have worked!" said the friend.
"The hell it should have!? said the salesman. I didn't
realize that Arabs read from right to left"
4.
Refer to factorsthat interfere with effective
communication. Can be:
External
Semantic Barrier
Interpersonal Barriers
Intrapersonal Barriers
5.
Such barriers canbe evidenced in the health sector in
various forms such as:
Being defensive or distant.
Interrupting, not allowing patient to finish speaking.
Giving false assurances.
Providing opinion and advice - prejudice.
Overpowering the case - speaking loudly, standing over
the client, making condescending statements.
Asking several questions at once.
Being aggressive.
Inappropriate interpreter/cultural and language barriers
Research indicates that ineffective communication is one
of the leading causes of medical errors and patient harm.
Communication failures lead to increase in patient harm,
length of stay and resource use and caregiver’s
dissatisfaction
6.
However, dealing witha variety of clients with varied
personalities is tasking and demands adequate comm. skills.
Communication in a health care setting involves-
•Explaining diagnosis, investigation and treatment.
•Involving the patient in the decision-making.
•Communicating with relatives.
•Communicating with other health care professionals and the
academic world.
•Breaking bad news.
•Seeking informed consent/clarification for an invasive
procedure or obtaining consent for a post-mortem.
•Dealing with anxious patients or relatives.
•Giving instructions on discharge.
•Giving advice on lifestyle, health promotion or risk factors.
7.
Health workers oftenexperience barriers from the
organisations they are associated with. Such barriers could
arise from:
•Organisational policy
•Organisational rules and regulations
•Status relations
•Complexities in organisation
Such barriers exhibited interpersonally are in the forms of:
Barriers in superiors
•Attitude of superior
•Fear of challenge of authority
•Lack of time
•Lack of awareness
Subordinates
•Unwillingness to communicate
•Lack of proper incentives
8.
Assertive: maintainsone’s rights without
compromising the rights of others. E.g. “Although you
may smoke outside in the courtyard, smoking is not
permitted in the building because it is a health risk to
others.”
Passive: relinquishes one’s rights in deference to
others. When essential: when an issue is minor, when
conflict will cause greater problem; when emotions are
running high and time is of great importance; when the
other’s position is impossible to change (e.g.
government policies)
Aggressive: demands one’s rights at the expense of
others. When important: when a decision has to be
made quickly; during emergencies; when you know
you are right and that fact is crucial
Communication, collaboration,and teamwork do not always
occur in clinical settings – nurses cited issues with
physicians-.
Social, relational, and organisational structures contribute to
communication failures and adverse clinical events and
outcomes - intimidation -.
Prioritisation of patient care differs between members of the
healthcare team
Faulty and incomplete exchange of information
Inability to heed patient’s communication cues
Professionals ignore potential red flags and clinical
discrepancies thereby creating situations where medical
errors can occur. These errors have the potential to cause
severe injury or unexpected patient death
11.
Refers toprofessionals assuming complementary
roles and cooperatively working together, sharing
responsibility for problem solving and making
decisions to formulate and carry out plans for
patient care.
Characterized by
Trust
Respect
Working together for the good of the goal –
patient’s health
12.
Among which are:
Additionaltime
Perceived loss of autonomy
Lack of confidence or trust in decisions of others
Clashing perceptions
Territorialism
Lack of awareness of the education, knowledge,
and skills held by colleagues from other disciplines
Open communication and respect for each other
enhances collaboration among health workers.
13.
Is an Interactiveprocess between health worker and
client
Helps client overcome stress
Established with purpose of helping client
Health worker responds to content
Empathy is central. It is a process where-
People feel with one another
Embraces the attitude of the person who is speaking
Grasps the idea that what the client has to say is
important
NOT synonymous with sympathy
Interprets clients feelings without inserting own
14.
Physical attending -
Facethe person squarely
Adopt an open posture
Lean toward the person
Maintain good eye contact
Try to be relatively relaxed
Using silence
Encouraging the client to communicate
Allowing client time to ponder what has been said
Allow client time to collect thoughts
Allow client time to consider alternatives
Look interested
Uncomfortable silence should be broken and analyzed
15.
Reflection- while reflecting-
Repeat the client’s message (verbal/nonverbal
Reflecting feelings- verbalize implied feelings in
client’s comment
Encourage client to clarify
Imparting information
Supply additional data - do not withhold useful
information
Draw a line between information and advice
Avoid personal, social information
Involve client participation in decision making -
yields positive mental health outcomes and educated
empowered client -.
16.
Clarifying - attemptto understand client’s statement
Ask client to give an example
Paraphrasing - assimilates or restates in own words
Checking perceptions - share how one person
perceives another
Questioning - very direct way of speaking with clients
Open-ended questions focus the topic
Close question limits choice of responses
Careful not to ask questions that steer answer
Structuring - attempt to create order, establish
guidelines
Define parameters of doctor-client relationship
17.
Pinpointing - callsattention to certain kinds of
statements
Identify the relationship
Point to inconsistencies
Linking – health worker responds to client
Ties together two events, experiences, feelings
Connect past experiences with current behaviours
Providing feedback - shares reaction to what client
said
Given in a way that does not threaten client or make
client feel rejected
Health worker should be open and receptive to cues
18.
Confronting- used whenclient deliberately invites an
examination of some aspect of personal behaviour that
indicates discrepancy between actions and words. Can
be:
Informational confrontation - describes visible
behaviour
Interpretive confrontation - draws inferences about the
meaning of behaviour.
Confrontational skills – use of
Personal statements
Relationship statements
Behavior descriptions
Description of personal feelings
Responses aimed at understanding
Constructive feedback skills
19.
Avoid these commontherapeutic mistakes
Giving advice
Minimizing or discounting feelings
Deflecting
Interrogating
Sparring
Failure to listen
Improperly decoding intended message
Placing the health worker’s needs above client’s
20.
Skills to enhancetherapeutic relationship
Listen actively
Help identify the client’s feelings
Be empathetic, honest, genuine, and credible
Use ingenuity
Be aware of cultural differences
Maintain confidentiality
Know your role and your limitations
Editor's Notes
#4 External factors: visible and tangible barriers such as noise or unpleasant weather. In work situations, barriers could arise from the layout of a room, or from interference or distractions. Any distraction that causes you to miss part of the message.
Semantic Barrier: occurs when meaning is either present or absent from the language used and is not shared by both the sender and receiver. Different words have different meanings. These differences are referred to as denotation and connotation.
Interpersonal barriers arise from interaction between people.
The following list of barriers is not complete. The very length of it shows how involved communication is and how easily it can be disrupted.
Inattention
Poor Expression
Premature Evaluation
Emotions
Distrust of Inconsistency
Physical Barriers
Insufficient warning of change
Individual Differences
Lack of Feedback
Insecurity of Communicator
Intrapersonal barriers are unique to individuals . Examples – perception, assumption, stereotypes, prejudice, expectations, emotions
#8 Assertive style is not:
Yelling or bullying
Accusatory
Being disrespectful of authority
Is:
Focused on patient
Noting your perceptions
Persistently raising concerns, intended to move toward desired action .
When assertiveness does not work: Restate your concerns in another way
Engage another healthcare worker
Engage your supervisor
Engage another physician on the team
#9 Communication plays a central role in identifying patient’s symptoms correctly, expediting the delivery of medical treatment, monitoring effectiveness of treatment options, Increasing patient compliance with prescribed treatment, dealing with different types of patients, relating with the patient’s family and the community, increasing team work and collaborative practices, empowering patients to make better informed decisions, collecting data, surveys providing decision makers with timely, location-related information and various other roles.
#12 In health care, desire to consistently retain hierarchy at times are cultural blocks to effective communication and constitute problems that endanger the client’s life.
#13 Four phases of therapeutic empathizing
Identification
Incorporation
Reverberation
Detachment
On guard against over-distancing or burnout
#17 Feedback should be focused on: behavior, observations, description
On more-or-less, rather than either/or
On here-and-now: what is said, not why
Sharing of information, ideas
Exploration of alternatives
Value to client
Amount of information client is able to use
Appropriate time and place
#20 During a patient’s visit: Use plain language and listen carefully
Use simple language and define technical terms – avoid medical jargon
Use the active voice
Break down complex information into understandable pieces
Organize information so the most important points come first
Use a medically trained interpreter if necessary
Check for understanding using the “teach-back” method
Ask open-ended questions
Use hand signals or visual cues