SlideShare a Scribd company logo
PACCDA 2020: Inputs and Outputs#KnowledgeToEmpowerPeople
Communicating
VALUES Values and Beliefs are our fundamental
assessments and judgements about ourselves,
the others, and the world around us.
They determined our skills and behaviours, by
being either our permission and motivation,
or what refrain us to take action.
If we want People to make
Decisions and Actions that
build Climate Protection and
Sustainable Development…
Communicating Values
Person, Family,
Community,
Company,
Country…
Their
Decisions
and Actions!
Their set of Values,
Beliefs, Paradigms…
We need to elicit links
between their existing
Values, Beliefs, Paradigms
& The Values embraced
by this causes!
How they see the world How they respondHuman entities
Communicating
Values
“You need to start there, where your audience is.”
Chris Anderson TED TALKS
The new knowledge
must be set up from
“something” that is
already part of the
outer/inner world of
the audience, so it is
natural and familiar for
that person, company,
community…
And that can be seen from many perspectives:
Knowledge
Values
Channels
We need to start with their concepts, their language, their
parameters; so that they really understand the message.
We need to start making clear links between what
interests them, their concerns, their pains and their
dreams; so that they get genuinely interested!
We need to reach them through…
• Their Influencers/heroes, people they believe in
• The means of communication they use
• Other channels of knowledge in which they have credibility
already or to which they’re connected
Own experiences are one of the best resources. And Storytelling to reach others!
Communicate
Connecting
Values
Sustainability will not be a
matter for people
until we link that concept to
what matters to people.
Communicating
VALUES
Opportunities
set up by
Covid19
Inclusive Wealth
& The third D
“Dignity”
From the
individual m2
to the holistic
circle
…ToEmpower
People; &
Institutions
1 Be aware 2
Take action
PACCDA 2020: Inputs and Outputs
By Marcela Estrada
(Colombia)
#KnowledgeToEmpowerPeople

More Related Content

Similar to Communicating values - Inputs & Outputs PACCDA 2020 by Marcela Estrada

Crystallising your vision, mission and values
Crystallising your vision, mission and valuesCrystallising your vision, mission and values
Crystallising your vision, mission and values
CharityComms
 
130701 ahp culture framework final ahp
130701 ahp culture framework final ahp130701 ahp culture framework final ahp
130701 ahp culture framework final ahp
Saul Kornik
 
Km World 09 Pkm Wkshp Sbjh111609
Km World 09 Pkm Wkshp Sbjh111609Km World 09 Pkm Wkshp Sbjh111609
Km World 09 Pkm Wkshp Sbjh111609
Jon Husband
 
A Peek into Doner's Social Practice
A Peek into Doner's Social PracticeA Peek into Doner's Social Practice
A Peek into Doner's Social Practice
Marcus Collins
 
1jlh1 portfolio
1jlh1 portfolio1jlh1 portfolio
1jlh1 portfolio
Jamie Lewis Hedges
 
The Age of Relevance – Mark Curtis, Fjord
The Age of Relevance – Mark Curtis, FjordThe Age of Relevance – Mark Curtis, Fjord
The Age of Relevance – Mark Curtis, Fjord
Accenture Italia
 
Customer Experiences with Soul: A New Era in Design
Customer Experiences with Soul: A New Era in Design Customer Experiences with Soul: A New Era in Design
Customer Experiences with Soul: A New Era in Design
Holonomics
 
Schneider Culture Model combined with Agile Principles
Schneider Culture Model combined with Agile PrinciplesSchneider Culture Model combined with Agile Principles
Schneider Culture Model combined with Agile Principles
Gozde Berberoğlu Özen
 
Sodexo's Workplace Trends in a VUCA World 2013
Sodexo's Workplace Trends in a VUCA World 2013Sodexo's Workplace Trends in a VUCA World 2013
Sodexo's Workplace Trends in a VUCA World 2013
Innovations2Solutions
 
Leadership by design
Leadership by designLeadership by design
Leadership by design
Rob Lake
 
Lecture 1
Lecture 1Lecture 1
Lecture 1
Jaid Preet
 
Lecture 1
Lecture 1Lecture 1
Lecture 1
Jaid Preet
 
Dalio
DalioDalio
A Lil Place Called Sprout
A Lil Place Called SproutA Lil Place Called Sprout
A Lil Place Called Sprout
sproutdenver
 
Not Just For Rocket Scientists
Not Just For Rocket ScientistsNot Just For Rocket Scientists
Not Just For Rocket Scientists
Ross Cidlowski
 
Managing Emergence
Managing EmergenceManaging Emergence
Managing Emergence
Marc Rettig
 
Community Awareness Planning 7-2011
Community Awareness Planning 7-2011Community Awareness Planning 7-2011
Community Awareness Planning 7-2011
vluciay56
 
Mission Vision Values
Mission Vision ValuesMission Vision Values
Mission Vision Values
Abby Jaramillo
 
The Basics of Culture Design
The Basics of Culture DesignThe Basics of Culture Design
The Basics of Culture Design
Larissa Conte
 
EmployWise webinars-Building a strong corporate culture
EmployWise webinars-Building a strong corporate cultureEmployWise webinars-Building a strong corporate culture
EmployWise webinars-Building a strong corporate culture
Employwise
 

Similar to Communicating values - Inputs & Outputs PACCDA 2020 by Marcela Estrada (20)

Crystallising your vision, mission and values
Crystallising your vision, mission and valuesCrystallising your vision, mission and values
Crystallising your vision, mission and values
 
130701 ahp culture framework final ahp
130701 ahp culture framework final ahp130701 ahp culture framework final ahp
130701 ahp culture framework final ahp
 
Km World 09 Pkm Wkshp Sbjh111609
Km World 09 Pkm Wkshp Sbjh111609Km World 09 Pkm Wkshp Sbjh111609
Km World 09 Pkm Wkshp Sbjh111609
 
A Peek into Doner's Social Practice
A Peek into Doner's Social PracticeA Peek into Doner's Social Practice
A Peek into Doner's Social Practice
 
1jlh1 portfolio
1jlh1 portfolio1jlh1 portfolio
1jlh1 portfolio
 
The Age of Relevance – Mark Curtis, Fjord
The Age of Relevance – Mark Curtis, FjordThe Age of Relevance – Mark Curtis, Fjord
The Age of Relevance – Mark Curtis, Fjord
 
Customer Experiences with Soul: A New Era in Design
Customer Experiences with Soul: A New Era in Design Customer Experiences with Soul: A New Era in Design
Customer Experiences with Soul: A New Era in Design
 
Schneider Culture Model combined with Agile Principles
Schneider Culture Model combined with Agile PrinciplesSchneider Culture Model combined with Agile Principles
Schneider Culture Model combined with Agile Principles
 
Sodexo's Workplace Trends in a VUCA World 2013
Sodexo's Workplace Trends in a VUCA World 2013Sodexo's Workplace Trends in a VUCA World 2013
Sodexo's Workplace Trends in a VUCA World 2013
 
Leadership by design
Leadership by designLeadership by design
Leadership by design
 
Lecture 1
Lecture 1Lecture 1
Lecture 1
 
Lecture 1
Lecture 1Lecture 1
Lecture 1
 
Dalio
DalioDalio
Dalio
 
A Lil Place Called Sprout
A Lil Place Called SproutA Lil Place Called Sprout
A Lil Place Called Sprout
 
Not Just For Rocket Scientists
Not Just For Rocket ScientistsNot Just For Rocket Scientists
Not Just For Rocket Scientists
 
Managing Emergence
Managing EmergenceManaging Emergence
Managing Emergence
 
Community Awareness Planning 7-2011
Community Awareness Planning 7-2011Community Awareness Planning 7-2011
Community Awareness Planning 7-2011
 
Mission Vision Values
Mission Vision ValuesMission Vision Values
Mission Vision Values
 
The Basics of Culture Design
The Basics of Culture DesignThe Basics of Culture Design
The Basics of Culture Design
 
EmployWise webinars-Building a strong corporate culture
EmployWise webinars-Building a strong corporate cultureEmployWise webinars-Building a strong corporate culture
EmployWise webinars-Building a strong corporate culture
 

Recently uploaded

BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
Nguyen Thanh Tu Collection
 
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
imrankhan141184
 
Constructing Your Course Container for Effective Communication
Constructing Your Course Container for Effective CommunicationConstructing Your Course Container for Effective Communication
Constructing Your Course Container for Effective Communication
Chevonnese Chevers Whyte, MBA, B.Sc.
 
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdfWalmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
TechSoup
 
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
Nguyen Thanh Tu Collection
 
Temple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation resultsTemple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation results
Krassimira Luka
 
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPLAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
RAHUL
 
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
GeorgeMilliken2
 
How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience
Wahiba Chair Training & Consulting
 
math operations ued in python and all used
math operations ued in python and all usedmath operations ued in python and all used
math operations ued in python and all used
ssuser13ffe4
 
Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...
Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...
Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...
Leena Ghag-Sakpal
 
IGCSE Biology Chapter 14- Reproduction in Plants.pdf
IGCSE Biology Chapter 14- Reproduction in Plants.pdfIGCSE Biology Chapter 14- Reproduction in Plants.pdf
IGCSE Biology Chapter 14- Reproduction in Plants.pdf
Amin Marwan
 
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptxPengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Fajar Baskoro
 
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptxPrésentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
siemaillard
 
Wound healing PPT
Wound healing PPTWound healing PPT
Wound healing PPT
Jyoti Chand
 
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxBeyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
EduSkills OECD
 
คำศัพท์ คำพื้นฐานการอ่าน ภาษาอังกฤษ ระดับชั้น ม.1
คำศัพท์ คำพื้นฐานการอ่าน ภาษาอังกฤษ ระดับชั้น ม.1คำศัพท์ คำพื้นฐานการอ่าน ภาษาอังกฤษ ระดับชั้น ม.1
คำศัพท์ คำพื้นฐานการอ่าน ภาษาอังกฤษ ระดับชั้น ม.1
สมใจ จันสุกสี
 
UGC NET Exam Paper 1- Unit 1:Teaching Aptitude
UGC NET Exam Paper 1- Unit 1:Teaching AptitudeUGC NET Exam Paper 1- Unit 1:Teaching Aptitude
UGC NET Exam Paper 1- Unit 1:Teaching Aptitude
S. Raj Kumar
 
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdfবাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
eBook.com.bd (প্রয়োজনীয় বাংলা বই)
 
Main Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docxMain Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docx
adhitya5119
 

Recently uploaded (20)

BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
 
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
 
Constructing Your Course Container for Effective Communication
Constructing Your Course Container for Effective CommunicationConstructing Your Course Container for Effective Communication
Constructing Your Course Container for Effective Communication
 
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdfWalmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
 
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
 
Temple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation resultsTemple of Asclepius in Thrace. Excavation results
Temple of Asclepius in Thrace. Excavation results
 
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPLAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
 
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
 
How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience
 
math operations ued in python and all used
math operations ued in python and all usedmath operations ued in python and all used
math operations ued in python and all used
 
Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...
Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...
Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...
 
IGCSE Biology Chapter 14- Reproduction in Plants.pdf
IGCSE Biology Chapter 14- Reproduction in Plants.pdfIGCSE Biology Chapter 14- Reproduction in Plants.pdf
IGCSE Biology Chapter 14- Reproduction in Plants.pdf
 
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptxPengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
 
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptxPrésentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx
 
Wound healing PPT
Wound healing PPTWound healing PPT
Wound healing PPT
 
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxBeyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
 
คำศัพท์ คำพื้นฐานการอ่าน ภาษาอังกฤษ ระดับชั้น ม.1
คำศัพท์ คำพื้นฐานการอ่าน ภาษาอังกฤษ ระดับชั้น ม.1คำศัพท์ คำพื้นฐานการอ่าน ภาษาอังกฤษ ระดับชั้น ม.1
คำศัพท์ คำพื้นฐานการอ่าน ภาษาอังกฤษ ระดับชั้น ม.1
 
UGC NET Exam Paper 1- Unit 1:Teaching Aptitude
UGC NET Exam Paper 1- Unit 1:Teaching AptitudeUGC NET Exam Paper 1- Unit 1:Teaching Aptitude
UGC NET Exam Paper 1- Unit 1:Teaching Aptitude
 
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdfবাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
 
Main Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docxMain Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docx
 

Communicating values - Inputs & Outputs PACCDA 2020 by Marcela Estrada

  • 1. PACCDA 2020: Inputs and Outputs#KnowledgeToEmpowerPeople Communicating VALUES Values and Beliefs are our fundamental assessments and judgements about ourselves, the others, and the world around us. They determined our skills and behaviours, by being either our permission and motivation, or what refrain us to take action.
  • 2. If we want People to make Decisions and Actions that build Climate Protection and Sustainable Development… Communicating Values Person, Family, Community, Company, Country… Their Decisions and Actions! Their set of Values, Beliefs, Paradigms… We need to elicit links between their existing Values, Beliefs, Paradigms & The Values embraced by this causes! How they see the world How they respondHuman entities
  • 3. Communicating Values “You need to start there, where your audience is.” Chris Anderson TED TALKS The new knowledge must be set up from “something” that is already part of the outer/inner world of the audience, so it is natural and familiar for that person, company, community… And that can be seen from many perspectives: Knowledge Values Channels We need to start with their concepts, their language, their parameters; so that they really understand the message. We need to start making clear links between what interests them, their concerns, their pains and their dreams; so that they get genuinely interested! We need to reach them through… • Their Influencers/heroes, people they believe in • The means of communication they use • Other channels of knowledge in which they have credibility already or to which they’re connected Own experiences are one of the best resources. And Storytelling to reach others!
  • 4. Communicate Connecting Values Sustainability will not be a matter for people until we link that concept to what matters to people.
  • 5. Communicating VALUES Opportunities set up by Covid19 Inclusive Wealth & The third D “Dignity” From the individual m2 to the holistic circle …ToEmpower People; & Institutions 1 Be aware 2 Take action PACCDA 2020: Inputs and Outputs By Marcela Estrada (Colombia) #KnowledgeToEmpowerPeople