This document summarizes communication strategies for companies providing language services. It discusses targeting both individuals and companies by highlighting how language can help understand cultures and guide international business. It analyzes communication channels like websites, Facebook, and flyers. The document also reviews models for how receivers process messages, including selective learning and the AIDA model of getting attention, maintaining interest, creating desire, and prompting action. It provides feedback on improving a company's Facebook page by making the image, menu, and call to action more consistent and clearly business-focused.