Growing a startup is hard enough, but doing so in a foreign market adds a whole new set of challenges and complexities. Misaligned expectations, unfamiliar business practices and cultural differences can have a dramatically adverse impact on the startup, despite the strong foundational skill set that Israeli founders often possess. Join Gil Ben-Artzy, UpWest Founding Partner, for an interactive talk on the most common traps Israeli founders fall for in the US market, and how they can be avoided. Gil’s takeaways are based on UpWest’s experience building the largest portfolio of Israeli startups headquartered in the US. Since 2012, UpWest has invested in 80 Israeli startups targeting the US market that have raised over $600M, including companies such as SentinelOne, Airobotics, and HoneyBook.