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Nowadays big organizations have started making creative approach to help their business to promote their business and to create an effective business to business relationship.
The document discusses different types and purposes of corporate videos. It describes product launch videos, internal training videos, videos promoting organizational values or messages, conference opener videos, event coverage videos, and videos featuring brand logos or identities. It also discusses common elements of corporate videos like graphics, voiceovers, interviews, storytelling scenarios, and background music. Legal and ethical issues with corporate video content are also mentioned.
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The document provides tips for building an IT company's brand through video marketing. It recommends identifying target audiences and their interests to create relevant videos. Various video types are discussed like testimonials, explainer videos, product demos, corporate videos, animations, and live videos. The document also suggests using apps, gamification, virtual and augmented reality to engage audiences and distinguish the brand. Building relationships with employees and customers through education and empowerment is also emphasized.
User generated video is gaining popularity for marketing use. There are several ways to leverage user generated video, including customer testimonials, product reviews, video contests, support/customer care videos, and recruiting videos. Customer testimonials and product reviews can boost credibility and social sharing. Video contests are a way to engage users and get new content without large expenses. Support videos can help customers through tutorials or live chat. Recruiting videos allow candidates to showcase skills and fit beyond just resumes.
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IT industry empowers every other industry. Think of a famous brand in the IT industry. Try to remember the times when you encountered that brand name….You may remember someone who works for the brand or uses its products…a video shared by your friend with the brand’s name on it or a campaign during Woman’s day. This is how brands get recognized and stay fresh in the minds of people.
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Video is an effective marketing tool that provides higher online conversion rates and search engine optimization when used properly. It engages viewers at a higher rate than text and images alone. While many companies have not fully adopted video marketing, it is easy and affordable to create short promotional videos and upload them to websites and social media platforms like YouTube, Vimeo, and Glabex to help explain products, services, and build a brand. Measurement metrics like views, ratings, comments, and sharing can track a video's impact.
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We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
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your products why your business needs a YouTube channel encouraging video sharing and
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2. Outline video topics and types to be created, such as webinars, demos and testimonials.
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4. Determine where videos will live on the company website and distribution channels.
5. Choose metrics to measure video performance such as view rates and click-through rates.
The document also shares tips for video marketing such as including branding, calls to action, optimizing titles and embedding videos on the company website.
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The document provides guidance on developing an effective video marketing strategy, including determining goals, outlining topics and types of videos, assigning responsibilities, and establishing distribution channels. It recommends starting with a small internal video series, and having a dedicated video section on the website in addition to posting on YouTube. Several tips for video marketing are also listed, such as using titles and descriptions that include keywords, adding links and branding, and embedding videos on the company website.
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Tired of pouring money into LinkedIn ads that don't convert?
A marketer’s guide to unlocking the full potential of LinkedIn’s extensive targeting resources and partner tools.
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A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
COMMON THEMES USED IN CORPORATE VIDEO BLOGS.docx
1. COMMON THEMES USED IN CORPORATE VIDEO
BLOGS
While conveying information about recent activities, events, and plans along with
sending important messages from top executives, companies use blogs. Most of the
times, they use the textual information to convey information and send messages. In a
changing scenario where everything is required instantly, videos blogging on the
corporate website becomes an essential option. Conveying messages in a precise way
and short duration will help companies in connecting with their potential and current
customers. Following are some of the common themes used in video blogging on
corporate websites:
Core values:
Conveying core values of an organization through corporate video blogging will connect
with audience instantly. Showcasing what values are and how they are practiced
through video is an easy way to convey what company stands for. Potential and current
clients can relate to that and companies will be able to strengthen the relationship with
them. As people do business with people, CEO can sit down, face the camera, and give
information about its values. On the other hand, several clips can show how those
values are practiced with CEO’s voice in the background. This would connect people
with the business. The content will be more personal and engaging, so it will help in
connecting people at a personal level.
Blending professional videos with user-generated videos:
Posting a video that is created professionally for the promotional purposes by the
company and generated by the user will carry more weight. The content and cases
produced by users are more influential as they are hand-crafted by users, so there is no
exaggeration about services or products. This provides authenticity and people love
authentic content. Moreover, making a professional video is also necessary to convey
message and information about new products, services, or upgrades.
Customer experiences & feedback:
One of the most influential marketing tools is a testimonial of customers. Instead of
posting their feedback through textual format, it can be posted in a video format. As
potential clients can see customers personally and relate to them, it will be easier for
people to connect with the brand. Telling real stories about using products and services
and how they feel about them would help in creating a great impact and building trust.
Employee testimonials:
Along with posting videos about customer experience, it is important to convey insights
about work culture and how employees feel about working in the organization. As
2. customer insights are powerful, employee statements are helpful too. When employees
are given a way to express their opinions, experiences, and insights, it shows that the
company cares about their employees and their voice matters. This is one of the
powerful strategies to convey the culture of a company to which customers can relate.
Video on corporate blog sites is an effective way to send a message and give
information about recent events, activities, and customer experiences besides textual
format. Being one of the leading branding agencies in Pune and gaining wide experience
in creating corporate videos, Kaizen Design Studio helps companies in maintaining their
blogs and creating videos to share their message with the world through storytelling and
increase brand awareness through blogs.