Finally getting around to posting my Strata slides. Much of it needs the voiceover so I am including the link to the video here: http://www.youtube.com/watch?v=sAKTN-PeSwE

1. Committing to
Recommendations
Eric Colson | Stitch Fix

8. Data

9. a11 a12 a13 … a1n
a21 a22 a23 … a2n
:
am1 am2 am3 … amn
a11 a12 a13 … a1n
a21 a22 a23 … a2n
:
am1 am2 am3 … amn
SIZE: 6
BRAND: Callaise-Cole
PRICE: $108.00
COLOR: Cobalt
NECKLINE:
11 inches
LENGTH:
37 inches
WAISTLINE:
26”, cinched.
FABRICATION:
Jersey
TOP CUT: loose
WEATHER:
Moderate, warm
SPENDINESS:
moderate
BODY TYPE:
Body type 1 affinity: High
Body type 2 affinity: Medium
Body type 3affinity: High
HEMLINE:
folsom
OPACITY:
medium
SHOULDER CUT:
Hawethorn

10. b11 b12 b13 … b1n
b21 b22 b23 … b2n
:
bm1 bm2 bm3 … bmn
b11 b12 b13 … b1n
b21 b22 b23 … b2n
:
bm1 bm2 bm3 … bmn
HEIGHT: 5’4”
WEIGHT: 125
AGE: 31
CUP SIZE: B
BODY SHAPE :
athletic
CITY:
Nashville
SHOULDERS:
broad
MOM: true
FAVORITE
COLORS:
blue, black, tan
FAVORITE
FABRICS:
cotton, jersey
SPENDINESS
PREFERENCE:
moderate
PROFESSION:
marketing
SIZE:
7-8, M, 27 ins
SHOULDERS: 17
inches
WAIST: 28
HIPS: 35
ARM LENGTH: 18
INSEAM: 30
FEMUR : 14
TORSO :
FOREARM
2 :1

11. Algorithms

12. a11 a12 a13 … a1n
a21 a22 a23 … a2n
:
am1 am2 am3 … amn
a11 a12 a13 … a1n
a21 a22 a23 … a2n
:
am1 am2 am3 … amn
w1(trendiness) + w2(personalized)
f (:)
b11 b12 b13 … b1n
b21 b22 b23 … b2n
:
bm1 bm2 bm3 … bmn
b11 b12 b13 … b1n
b21 b22 b23 … b2n
:
bm1 bm2 bm3 … bmn
preppy
edgy
glam
boho
casual
classic
romantic
bar top
λ1
λ2

13. Human Judgment

14. 1. Leveraging unstructured data
“I am 3 months pregnant so
please be generous on size!”
2. Curation
3. Fostering a relationship

15. Complementary
AlgorithmsAlgorithms HCIHCI
Reinforcing

16. Thoughtful
Consideration

17. Loved this! I probably wouldn't have even tried it on because of the fear of
horizontal stripes, but it was actually very flattering.
“I love trying on new items that I never would have picked out for myself!”
“I never would have even picked any of the clothes up had I been out shopping, so it was a fun experiment to try on styles and
fabrics I’d never have chosen.”
“I am starting to realize just how adventurous I really am with clothing.”
“I hated it when I saw it, but then I tried it on and LOVED it!”
“it pushed me out of my comfot zone, and I love it”
“I saw something like this at the store but
didn’t even think to pick it up. But you sent it
to me and I tried it on and loved it!”
“I didn’t think something can feel so soft!”