To teach concepts of primary prevention to a specific target audience such as children, it was decided to use an educational technology which uses comics as a teaching method. With this new teaching method the attention of the student will be held, involved and absorbed by the comic strip, and he will then be informed and “educated” by discovering and acquiring information on everything related to the basic rules of sanitation and proper behaviour. To obtain and use this information is simple.
5. La piramide alimentare
per una dieta sana
La pubblicità televisiva per bambini
altera la piramide alimentare
La pubblicità in TV e i consumi alimentari dei bambini
Modificato da: Broadcasting bad health. International Association of Consumer Food Organizations
Cibi
grassi e dolci
in prevalenza
cereali confezionati
e molto zuccherati
per la prima colazione,
alimenti già preparati e
pasti dei fast-food
6. Piramide
alimentare
dei
distributori
automa0ci
nelle
scuole
online: www.cspinet.org
Piramide
alimentare
consigliata
7.
8.
9.
10.
11. Salute Cura Brand
Stile di vita Adesione Identity
Communità Pazienti Stakeholders
Obiettivo
Target
Comics
12. Travelling east from Westminster, each tube stop represents nearly
one year of life expectancy lost
Westminster
Waterloo
Southwark
London Bridge
Bermondsey
Canada
Water
Canary
Wharf
North
Greenwich
Canning Town
London Underground Jubilee Line
Differences in Life Expectancy within a small area in London
Electoral wards just a few miles apart geographically have life
expectancy spans varying by years. For instance, there
are eight stops between Westminster and Canning Town
on the Jubilee Line – so as one travels east, each stop, on
average, marks nearly a year of shortened lifespan. 1
River Thames
1 Source: Analysis by London Health Observatory using Office for National Statistics data. Diagram produced by Department of Health
Male Life
Expectancy
71.6 (CI 69.9-73.3)
Female Life
Expectancy
80.6 (CI 78.7-82.5)
Male Life
Expectancy
77.7 (CI 75.6-79.7)
Female Life Expectancy
84.2 (CI 81.7-86.6)
14. Adesione
proge,
di
educazione
alla
salute
-‐
copertura
popolazione
4/18
anni
Disuguaglianze
15.
16.
17. Con frutta e verdura
sei una potenza della natura.
cartolineBoyfoxAggiornameto2011T.indd 1cartolineBoyfoxAggiornameto2011T.indd 1 15/12/11 15:3215/12/11 15:32
18.
19. Fonte:Kate Perkins & Kim Laramy 2007
http://health.usf.edu/NR/rdonlyres/5DCE7A34-84F9-4999-8503-4DC5B792EC2C/27583/CynergyforUSFSession3CReadOnly.pdf
Epidemiologia
Cosa causa il problema di salute?
Chi è a rischio?
Quali comportamenti contribuiscono al rischio?
Comunicazione
Come posso comunicare in modo efficace quei benefici?
Marketing
Quali benefici posso
offrire in cambio del loro
cambiamento di
comportamento?
Comportamento
del target
• Fumo nei giovani
• Screening
oncologici femminili
• ecc. …