Comic schemas are cognitive frameworks that help organize information but can lead to stereotypes by focusing only on confirming beliefs. Social influence affects opinions through conformity, socialization, and persuasion from groups. Confirmation bias prioritizes information confirming one's beliefs, and observational learning involves repeating observed actions of others.

1. COMIC

6. SCHEMAS
• A cognitive framework that helps organize and interpret
information.
• Allows us to take shortcuts in interpreting the vast amount of
information.
• Focus only on things that confirm our preexisting beliefs and
ideas.
(i) May contribute to stereotypes
(ii) Makes it difficult to certain new information

8. SOCIAL INFLUENCE
• Occurs when one’s emotions, opinions, or
behaviors are affected and influenced by
social groups.
• Seen in conformity, socialization, peer
pressure, obedience, leadership, persuasion,
sales and marketing.

10. PERSUASION
• The action or fact of persuading someone of
being persuaded to do or believe something.

12. COMFIRMATION BIAS
• Confirmation bias is the tendency to search
for, interpret, or prioritize information in a way
that confirms one’s beliefs or hypothesis.

15. INTRINSIC MOTIVATION
• Self-desire to seek out new things and new
challenges, to analyze one’s capacity, to
observe and to gain knowledge.
• Driven by an interest or enjoyment in the task
itself, and exists within the individual.

21. OBSERVATIONAL LEARNING
• Occurs through observing the behavior
of others and repeating those actions.

26. DOWNWARD
COUNTERFACTUAL THINKING
• Focuses on how things might have been much
worse.
• Recognize the consequences could have been
more undesirable, improves mood
momentarily.