This document discusses factors that influence viewers' decisions to see films, including stars, storylines, special effects, and reception theory. It provides examples of popular movies like The Inbetweeners Movie, The Hangover, and Superbad to illustrate elements like comedic storylines and stars. Special effects films like Avatar are discussed in the context of reception theory and how viewers interpret films. Overall, the document analyzes how stars, storylines, effects, and reception influence audiences and contribute to their choices to see different movies.