This document discusses various methods of film analysis, including genre analysis and auteur theory. Genre analysis examines seven key areas - codes/conventions, setting, characters, themes, narrative, iconography, and ideological message. It also looks at technical elements. Auteur theory focuses on directors, actors, or editors who break conventions and establish an individual style across multiple films and genres. The document analyzes several films using these methods, such as Cowboys vs. Aliens and Quantum of Solace. It also debates whether Jon Favreau can be considered an auteur director. In conclusion, genre analysis and auteur theory provide contrasting but complementary approaches to understanding film.