The UK Science Museum brought the controversial "Grossology" exhibit to educate the public about the science of the human body in an entertaining way. Critics said the exhibit inappropriately "dumbed down" science. The museum launched a PR campaign using various media channels to reach new audiences and change perceptions. It exceeded attendance goals, received extensive positive media coverage, and won awards, demonstrating the campaign's success in engaging the public and refuting claims that the exhibit oversimplified science.