US Science Journalists Embrace Social Medianancyshute
Science journalists in the United States are experimenting with social media as reporting tools, publishing platforms, and research avenues. I presented this talk to science communicators in Oslo, Norway, on March 24, 2010. We discussed strategies to make use of social media more effective and efficient, and how social media might evolve in the near future as a communications tool.
2018 05-16 researching television history online - afscheid sonja de leeuw uuJulia Noordegraaf
Invited lecture on the CLARIAH Media Suite at the symposium The Many Lives of Europe’s Audiovisual Heritage, held on the occasion of the Farewell Lecture by Prof. Sonja de Leeuw, Professor of Dutch Television History in the European Context at Utrecht University, driving force behind the EUscreen projects and pioneer in the field of digital audiovisual heritage in Europe.
US Science Journalists Embrace Social Medianancyshute
Science journalists in the United States are experimenting with social media as reporting tools, publishing platforms, and research avenues. I presented this talk to science communicators in Oslo, Norway, on March 24, 2010. We discussed strategies to make use of social media more effective and efficient, and how social media might evolve in the near future as a communications tool.
2018 05-16 researching television history online - afscheid sonja de leeuw uuJulia Noordegraaf
Invited lecture on the CLARIAH Media Suite at the symposium The Many Lives of Europe’s Audiovisual Heritage, held on the occasion of the Farewell Lecture by Prof. Sonja de Leeuw, Professor of Dutch Television History in the European Context at Utrecht University, driving force behind the EUscreen projects and pioneer in the field of digital audiovisual heritage in Europe.
Welcome to our practice. We are caring and friendly dental practice in Costa Mesa, Orange County, Ca.
We look forward to helping you make comfortable decisions about enhancing your smile.
This covers various communication platforms and techniques which have been proved effective for wildlife conservation. It includes various approaches the author used during her career in popularizing science.
Welcome to our practice. We are caring and friendly dental practice in Costa Mesa, Orange County, Ca.
We look forward to helping you make comfortable decisions about enhancing your smile.
This covers various communication platforms and techniques which have been proved effective for wildlife conservation. It includes various approaches the author used during her career in popularizing science.
Outreach Strategies to Engage Citizen Scientists: Insights from the Biodivers...costantinog
Presentation delivered at the joint SPNHC.TDWG 2018 conference on Dunedin, NZ regarding outreach strategies used by the Biodiversity Heritage Library to engage citizen scientists with projects.
Here we present our experience and research outcomes regarding one of the possible approaches to disseminate knowledge. The independent educational project with flexible formula provides many benefits both for participants, and teachers. The advantages incudes, but are not limited to, clearly hearable voice in public debate and/or useful preliminary results from experimental research. We argument here also for significant educational impact of this approach.
Introduction to ULBERG Public Understanding of Science theme. Presented by theme leader Dr Charlotte Haigh (c.haigh@leeds.ac.uk). For more information about ULBERG, see: https://elgg.leeds.ac.uk/ulberg/ or follow us on Twitter @ul_berg or Linkedin (University of Leeds Bioscience Education Research Group). Email: ulberg@leeds.ac.uk
2010 Mid West Science Summit | Inspiring AustraliaGeoff Crane
Inspiring Australia: a national strategy for engagement with the sciences
Presentation to the Mid West Science Summit in Geraldton, WA.
Geoff Crane, Questacon
November 2010
AstroInformatics2010: Crowdsourcing science communication, outreach and educa...skendrew
A presentation on how the social web is transforming the way we talk about science and engage with those outside the profession. AstroInformatics conference, June 2010, Pasadena.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
2. The Background
The United Kingdom’s Science Museums brought a
controversial exhibit from America
Grossology- “Burp, Fart, and Sniff Your Way to
Understanding the Science of the Human Body”
“Edutainment”
Hired PR firm Mission 21 to handle the PR campaign in
collaboration with the museum’s communications staff
3. The Problem
Critics were concerned the exhibit was “dumbing
down” science
Said the exhibit was inappropriate and should not be
“discussed in polite society”
4. The Plan
Three objectives:
1.Further the Science Museum’s mission of reaching
and engaging new audiences
2.Surprise, amuse, and intrigue audiences and help
change outdate perceptions of the museum
3.Generate 995 paying visitors a day during May and
1,076 a day in June and July, with even higher
attendance during school holidays
5. The Plan cont.
The Beano
Had contacts with science opinion leaders to secure
endorsements of Grossology
Provided review question and answer sheets to the staff
so they could field questions and counter the claim that
Grossology was “dumbing down” science
Hosted a video preview for the news media
Hosted a private exhibit tour for media one day before it
opened to the public
Gave copies of The Beano article and other positive
publicity to visiting journalists and media
6. The Plan cont.
Sent a viral email the “Fart Organ” to spread news of
the exhibit
Created an online survey to collect Grossology
statistics
Created a Grossology website including “Gross
Facts” and “Gross Experiments”
Sent news release at the end of the exhibit for one
final push for new visitors
7. Evaluation
Won the approval of the public and the National
Museum Directors Conference
60 major media outlets were in attendance at the
prelaunch preview
Media kits generated more than 120 stores
Media coverage for Grossology set a record for the
most publicity ever for a Science Museum exhibit
8. Evaluation cont.
Doubled their attendance goals, over 100,000 in
attendance
2/3 of those surveyed credited the news media for
their participation in Grossology
The Science Museum was the top tourist attraction
in London during the exhibit’s duration
The Science Museum’s PR campaign won first place
in the UK’s Institute of Public Relations Excellence
9. Discussion
1.
2.
3.
4.
5.
6.
Do you think the Science Museum’s PR campaign
for Grossology was a success? Why or why not?
What channels did the Science Museum use to
reach their publics?
What publics did the museum aim to reach?
What media tools did the museum utilize?
How did The Beano play a crucial role in attracting
attention to Grossology?
How was the online survey crucial to increasing
public participation and favor of the Grossology?
10. Discussion cont.
What steps did they take to get the news out about
Grossology?
8. Was this an example of an open or closed system? How?
9. Based on the elaborated likelihood model, did the Science
Museum use the central route or the peripheral route?
10. Which public relations model was demonstrated by the
Science Museum?
-Press Agentry
-Public Information
-Two-way symmetrical
-Two-way asymmetrical
11. What was the goal of the final night press release for the
exhibition and who were the primary targets?
7.
11. Discussion cont.
12. Which of the seven C’s of communication was most
utilized by Grossology’s PR campaign?
13. How did the PR campaign achieve it’s goal of
refuting the claim that Grossolgy was “dumbed
down science?”
14. What about this case was most influential to you as
a PR practitioner? What can you learn from their
experience?
15. How has this case differed from other cases we’ve
learned about? What did they do better/worse?