7. The leader in online video content: Data from http://www.hitwise.com
8. YouTube popularity Two-thirds of all video views are on YouTube, and is the primary video-viewer for various sites (like SlideShare.net) Last March the site had 90 million visitors… 10 times more than the next largest competitor, Hulu Last August, YouTube boasted over 7 million video streams…20 times more than Hulu Data from http://en-us.nielsen.com/rankings/insights/rankings/internet and http://topics.nytimes.com/top/news/business/companies/youtube/index.html
9. What sets YouTube apart? no advertising before watching a video, continual resistance to the “big name” media most content created or added by individuals innovation in uploading: embedding in other sites and to mobile devices popularity = large viewing audience for users early entrance into the market . . .
13. Idea shifts from “Hot Or Not” to all video, and credit cards are maxed. Hurley and Chen take charge.
14. October 2005: Site gains notoriety from a few viral videos, like Nike ad with Brazilian soccer player Ronaldinho. Venture capitalists and silicon valley companies invest ≈$8.5 million
17. Nike on YouTube… SUBLIMINAL ads: Ronaldinho & Kobe Bryant for Hyperdunk EPISODIC ads: Nike SB HIGH VALUE ads: Guy Ritchie directs footballer commercial, 2008 As featured on culture-buzz.com and telegraph.co.uk, Nike ads have garnered positive reviews and repeat video sharing
28. What sets YouTube apart? no advertising before watching a video, continual resistance to the “big name” media most content created or added by individuals innovation in uploading: embedding in other sites and to mobile devices popularity = large viewing audience for users early entrance into the market . . .
29. Solutions to ad revenue problem: The“thrifty” approach of Hurley and Chen Side-bar advertising Product giveaways Example: iPod giveaway for Babylon’s YouTube video competition, how translation has changed your life Call-to-action overlay ads Drive traffic to sites off of YouTube As of June 30, 2009, YouTube no longer restricts use of ads to certain partners, content, or video genres Creates “YouTube Promoted Videos” Generating revenue through deals with television and music media outlets Example: Warner Music to allow hosting of music videos YouTube hosts CBS (Hulu, owned by Disney, hosts NBC, Fox, and ABC)
30. Another problem for YouTube: Copyright infringement, similar to Napster The latest ending case: A group of 25 music publishers, producers, and musicians from Germany suing YouTube for server log information that reveals who shared their copyrighted content
31. YouTube continues to deal with copyright issues Google CEO Eric Schmidt responds, “Copyright law, the safe-harbor provisions—it works, as long as we do a good job of takedown.” Note: Parodies and examples of free speech are not taken down, are protected by free speech. Opposition to this practice is evidenced by the Thai government’s ban of the site.s
32.
33. Example: In the past week, YouTube introduces “trending topics” as a real-time search of video comments, similar to Twitter
37. Tastes of vloggers: Personal bios and how-tos moving over to more independent YouTube competitors Freedom of speech—be it by the individual or commercial conglomerate—sharing space and communicating directly with the world at large
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