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- 1. Columbia Switchback™ II Jacket Organiza(onal Buyer: Tampa Bay Ou4i5ers Seller: Meagan Eng MAR 3400-‐020 Spring 2014
- 2. Meagan Eng is currently a student at the University of South Florida. She will be receiving her Bachelor of Science in Business Administration with a major in marketing in August, 2014. The marketing field allows Meagan to utilize both her creative and analytical personality traits. On the job and in life, Meagan loves being part of a team. This is one reason why she enjoys being an active member of her community. Meagan gives back to her community by volunteering her time to organizations such as Jericho Road Ministries and Metropolitan Ministries. In a group setting, Meagan is no stranger to leadership. She has had fun leading Sunday school classes at her church, and in school, she would often help lead her team by managing and delegating tasks. As a Marketing and Communications intern at USF CONNECT, Meagan has the opportunity to use her creativity to create exciting content and engage USF CONNECT’s audience via social media. Within five months, Meagan increased USF CONNECT’s Facebook engagement by 12%. Meagan understands how to communicate effectively to different audiences. She uses her communication skills to write press releases for USF CONNECT clients and copy for USF CONNECT marketing materials. She clearly and concisely conveys her ideas when she writes digital marketing plans for USF CONNECT client companies so that the reader can easily understand the outlined plan. Equipped with creativity, communication skills and the ability to lead, Meagan is always ready to invest her heart, mind and time in every project and team she works with.
- 3. Switchback™ II Jacket Product Features • Stow-‐away hood • Modern, classic fit • Adjustable cuff tabs • Back ven(la(on system allows air circula(on • 100% nylon Hydroplus material • Zippered hand pockets • Packable into hand pocket • Omni-‐Shield™ advanced repellency material repels rain and stains • Available in eight different colors and sizes XS, S, M, L, XL • Columbia brand name on upper leX chest
- 4. Switchback™ II Jacket Compe::ve Advantages • Columbia Sportswear was named one of “America's 100 Most Trustworthy Companies” by Forbes Magazine in 2013 1 • Columbia Sportswear sponsored the 2014 Olympic uniforms for the USA, Canadian, and Russian freestyle ski teams 2 • The brand was the official supplier to NBC Sports during the 2002 Salt Lake City Winter Olympic Games 3 and the X Games official supplier from 2002 to 2005 4 • Columbia Sportswear Company owns several brands, including Mountain Hardwear®, Sorel®, Montrail®, and Pacific Trail® 5 • Columbia is a well-‐recognized, established brand that was created in 1938 6 • The profitable company recorded $1.67 billion in annual net sales in 2012 7 1. h5p://www.forbes.com/sites/jacquelynsmith/2013/03/18/americas-‐100-‐most-‐trustworthy-‐companies/2/ 2. h5p://freestyle.usskiteam.com/news/columbia-‐unveils-‐2014-‐olympic-‐uniforms 3. h5p://www.thefreelibrary.com/Columbia+Sportswear+and+NBC+Team+Up+for+Olympic+Games.-‐a054843172 4. h5p://www.businesswire.com/news/home/20040122005905/en/Columbia-‐Sportswear-‐Blanke(ng-‐Slopes-‐ESPNs-‐Winter-‐Games#.UxPemigvFUQ 5. h5p://investor.columbia.com/faq.cfm?faqid=2 6. h5p://www.hoovers.com/company-‐informa(on/cs/company-‐profile.Columbia_Sportswear_Company.3a52bcc2e2687b7e.html 7. h5p://www.fashionunited.co.uk/fashion-‐news/fashion/columbia-‐sportswear-‐2013-‐net-‐sales-‐up-‐1-‐percent-‐2014021920137
- 5. Switchback™ II Jacket Buyer Benefits Diversifying the product selec(on to include the Columbia jacket will create variety and a5ract more customers to the store. Offering the recognizable and reputable Columbia brand will lead to more purchases by new and brand loyal Columbia customers shopping in the company’s stores. The product’s unique design, Omni-‐Shield™ material, and adjustable features will appeal to customers looking for high-‐ quality outdoor apparel . The ul(mate value to the buyer is greater profits which will be generated by an increase in sales and revenue. This is brought about by an increase in store traffic which is the result of a5rac(ng new customers with a larger product selec(on. This is a direct benefit of purchasing the Columbia Switchback™ II Jacket.
- 6. Switchback™ II Jacket Financial Analysis Units Unit Cost Total Cost Discounts Net Cost MSRP Revenues Net Profit Profit per Unit 24 $30 $720 $36 $684 $60 $1,440 $756 105% 36 $30 $1,080 $54 $1,026 $60 $2,160 $1,134 105% 48 $30 $1,440 $144 $1,296 $60 $2,880 $1,584 110% 60 $30 $1,800 $360 $1,440 $60 $3,600 $2,160 120%
- 7. Switchback™ II Jacket Financial Analysis $0 $500 $1,000 $1,500 $2,000 $2,500 $3,000 $3,500 $4,000 24 36 48 60 Number of Switchback II Jackets Purchased per Quarter Switchback II Jacket Net Profits and Revenues per Number of Units Revenues Net Profits
- 8. Notes Financial Analysis • Jan Cory, Co-‐Op Adver(sing Manager at Columbia Sportswear, emailed the Switchback II MSRP, markup and es(mated discounts for numbers of units on 3/26/14 • Egan Anderson, Owner of Tampa Bay Ou4i5ers, stated how many jackets in each size and color he typically purchases per quarter via a phone conversa(on on 3/22/13 at 3:30 p.m.