Markets allow buyers and sellers to exchange goods and services. The purpose of the chapter is to understand what markets are, how they function, and their role in society. Markets require a seller with a product or service to sell, buyers willing to purchase goods and services, and an exchange of goods and services between buyers and sellers. Markets serve several roles, including making it easier for consumers to meet their needs, promoting goods and services, providing sales opportunities for distributors, creating jobs and income for society, and regulating economic activity and government finances. Markets also function as mechanisms for distribution, price formation, promotion, and economic stability. Different types of markets include consumer goods markets and producer markets.