Colorado Litho, Inc. is a commercial printing and mailing services company located in Westminster, CO that offers various services including offset printing, digital printing, display graphics, direct mail, fulfillment, and graphic design. Mark Auferio is the sales and marketing contact with over 13 years of experience, including 6 years at Colorado Litho. The company specializes in one-to-one marketing campaigns utilizing variable data printing, personalized URLs, and personalized emails to increase response rates and return on investment for clients.
2. Mark Auferio Sales & Marketing Cell 303-587-8701 mark@coloradolitho.com Colorado Litho, Inc. 6494 West 91st Avenue Westminster, CO 80031 Tel 303-430-0944 Fax 303-430-0945 www.colorado.litho.com 13+ Years Experience in: • Commercial Printing • Direct Mail • Graphic Design 6+ Years at Colorado Litho LinkedIn Profile: http://www.linkedin.com/in/markauferio
4. Offset Printing Colorado Litho features four offset printing presses of various sizes. Our printing capabilities from one to six colors and run lengths from 500 to 500,000 ensure the right press for the job every time.
5. Digital Printing Short Run Color Printing Print on Demand Variable Text & Graphics One-to-One Marketing pURLs (Personalized URLs)
6. One-to-One Marketing What is One-to-One Marketing? One-to-One Marketing is a Multi-Touch, Multi-Media, Multi-Cycle Approach. We use Variable Data Color Printing, along with Personalized URLs (pURLs) and Personalized Emails to Create a One-to-One Direct Marketing Campaign.
7. 1:1 Marketing Results What does that mean for your campaign? • Increased Response Rates • Greater ROI (Return on Investment) • Real-time Campaign Tracking • Easily Qualify Responders
8. The Power of One-to-One Marketing Studies show that using pURLs with a relevant message increase response rates two to five times! 44% increase in response rates by adding only a name to a static black and white direct mail piece* 45% increased response by adding color only to the same direct mail piece* 135% response-rate increase by adding color and name* 500% increase in response rates by adding database information as well as color and name* *Romano and Broudy Study, as cited in Profiting through Personalization, Xerox, 2001
9. Display Graphics Large Format Printing Pop Up Displays POS – Point of Sale Banners & Signs Lamination Paper, Cloth, Vinyl Stands & Frames
10. Direct MailServices Date Preparation NCOALink CASS™ Certification Laser Personalization Ink-jetting Tabbing Inserting Fulfillment List Brokerage Hand Assembly
11. Graphic Design Colorado Litho, Inc. offers a wide range of Graphic Design services including logos, brochures, stationery, direct mail campaigns, web sites and much more!
12. For more information… If you would like more information about Colorado Litho and our services please contact: Mark Auferio 303-587-8701 mark@coloradolitho.com or visit us on the web at www.coloradolitho.com