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Personalize Your Direct Mail

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Personalize Your Direct Mail

  1. 2. Daily Printing: An Overview <ul><li>In business since 1950 </li></ul><ul><li>ESOP since 1991 </li></ul><ul><li>Grown from a small 2 man operation on Hennepin Ave to a 70,000 sq ft facility, with room for expansion. </li></ul><ul><li>Long standing business of providing Print Communication Solutions, now including digital print and VDP. </li></ul><ul><li>Leading edge of technology wave, Not BLEEDING EDGE! </li></ul>
  2. 3. The Battle for Mind Share
  3. 4. Black & White - Color
  4. 5. The Power of Color <ul><li>Awareness and Comprehension - Up 80% </li></ul><ul><li>Communicate and Sell Ideas - Up 88% </li></ul><ul><li>Timely Payment of Invoices - Up 30% </li></ul><ul><li>Learning and Recall - Up 55% to 78% </li></ul>Source: CAPV
  5. 6. Types of Mailings Source: Romano & Broudy 0.46% 1 Plus 44% 2 3 Plus 45%
  6. 7. Types of Mailings Source: Romano & Broudy Plus 135% 4 Plus 500% 5
  7. 8. Make it Personal, Make it Count: <ul><li>Building long-term customer relationships. </li></ul><ul><li>Building long-term customer relationships. </li></ul><ul><li>Maximizing the value of your customer data using full color, personalized documents. </li></ul><ul><li>Building long-term customer relationships. </li></ul><ul><li>Maximizing the value of your customer data using full color, personalized documents. </li></ul><ul><li>Transitioning to transactional color. </li></ul><ul><li>Building long-term customer relationships. </li></ul><ul><li>Maximizing the value of your customer data using full color, personalized documents. </li></ul><ul><li>Transitioning to transactional color. </li></ul><ul><li>Integrating the power of the Web. </li></ul><ul><li>Building long-term customer relationships. </li></ul><ul><li>Maximizing the value of your customer data using full color, personalized documents. </li></ul><ul><li>Transitioning to transactional color. </li></ul><ul><li>Integrating the power of the Web. </li></ul><ul><li>New revenues. Healthier bottom lines. </li></ul><ul><li>Building long-term customer relationships. </li></ul><ul><li>Maximizing the value of your customer data using full color, personalized documents. </li></ul><ul><li>Transitioning to transactional color. </li></ul><ul><li>Integrating the power of the Web. </li></ul><ul><li>New revenues. Healthier bottom lines. </li></ul>
  8. 9. Cost comparison: Source: Total Repro VDP Before VDP $6.06 $15.15 Cost per Response 1,650 660 # of Responses 10% 2% Response Rate $0.61 $0.30 Cost per Piece 16,500 33,000 Pieces mailed $10,000 $10,000 Budget
  9. 10. What’s Changed? <ul><li>The maturation of digital color printing technology will enable you to communicate with the marketplace with greater impact. </li></ul>
  10. 11. Financial Services
  11. 12. 1 to 1 Marketing Communications Documents
  12. 13. Promotional/Transactional
  13. 14. EZ Personalization
  14. 15. Financial Application Web Visual
  15. 16. Variable Information Documents
  16. 17. Please contact me to see how we can help you with your next marketing campaign. Mike Oslund 763-449-6369 [email_address]

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