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LANCOME - case study
The case study was a part of the curriculum of Brand & Product Management course at the University of Groningen in 2015.
60 day sm strategy to sell condo developments
The document outlines social media strategies and tactics to grow fan engagement for a real estate development company over 60 days, including creating Facebook and Pinterest applications to drive appointments with sales agents, increase brand awareness, and grow prospects through contests and sharing incentives that encourage participants to introduce the brand to their social networks. Key tactics include sweepstakes, virtual property tours, appointment booking tools, and tracking engagement and results.
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The document analyzes the strengths, weaknesses, opportunities, and threats for three cosmetics brands - Kiehl's, L'Oreal, and an unnamed 100% allergy-free brand. Kiehl's strengths include its old brand name, natural ingredients, and sample products. However, it has low brand awareness in Eastern Europe and high prices that may not appeal to older customers. The allergy-free brand has experience and a strong Eastern European position, but high prices, unattractive packaging, and few retailer shops. L'Oreal uses ocean water for production and has worldwide brand recognition and experience, but also high prices and potential new competitors like Kiehl's entering markets.
FINAL PART 7 KiehlsDeck12_3 (1)
This document outlines a marketing plan to launch a new skincare product called Super Multi-Corrective Cream with SPF. The plan aims to engage fitness-driven women in New York City through social media campaigns and events at gyms. Key elements include hosting fitness classes combined with product sampling at Equinox gyms, starting a running club at Kiehl's stores, and optimizing displays to promote the multi-functional benefits of the product. The goal is to increase awareness and sales of the new product while building a loyal customer base through an interactive six month campaign.
Market Study on Australian Skincare Market | Market Research | Innovius Resea...
In this report, Innovius Research has covered Market size, Key Trends, Market Drivers and challenges, Men’s skin care Top Brands & Comparison, etc.
Research done by: Innovius Research (www.innoviusresearch.com)
Presentation designed by: Innovius Designs (www.innoviusdesigns.com)
Funky Buddha - The Company
ALTEX S.A. is a European fashion retailer founded in 2003 in Greece that designs and distributes brands like Funky Buddha. The company has grown significantly over the years through expanding its brand portfolio, international retail presence, and sophisticated marketing strategies. ALTEX is committed to creating unique shopping experiences through innovative store concepts and designs that reflect the brands' styles while prioritizing customer service.
Cetaphil-Presentation
Cetaphil is a dermatologist-recommended lotion for dry skin and eczema. Research shows it has more female users (70%) who are white (43%), aged 18-34, and have higher education. To expand, Cetaphil proposes a new "Men" line with a masculine design, targeting more male (30% currently), college-educated, white and Asian users. A survey of male lotion users finds they would likely purchase the new, non-greasy "Cetaphil Men" formula that provides extra healing for skin.
Recommended
LANCOME - case study
The case study was a part of the curriculum of Brand & Product Management course at the University of Groningen in 2015.
60 day sm strategy to sell condo developments
The document outlines social media strategies and tactics to grow fan engagement for a real estate development company over 60 days, including creating Facebook and Pinterest applications to drive appointments with sales agents, increase brand awareness, and grow prospects through contests and sharing incentives that encourage participants to introduce the brand to their social networks. Key tactics include sweepstakes, virtual property tours, appointment booking tools, and tracking engagement and results.
Kiehl's presentation
The document analyzes the strengths, weaknesses, opportunities, and threats for three cosmetics brands - Kiehl's, L'Oreal, and an unnamed 100% allergy-free brand. Kiehl's strengths include its old brand name, natural ingredients, and sample products. However, it has low brand awareness in Eastern Europe and high prices that may not appeal to older customers. The allergy-free brand has experience and a strong Eastern European position, but high prices, unattractive packaging, and few retailer shops. L'Oreal uses ocean water for production and has worldwide brand recognition and experience, but also high prices and potential new competitors like Kiehl's entering markets.
FINAL PART 7 KiehlsDeck12_3 (1)
This document outlines a marketing plan to launch a new skincare product called Super Multi-Corrective Cream with SPF. The plan aims to engage fitness-driven women in New York City through social media campaigns and events at gyms. Key elements include hosting fitness classes combined with product sampling at Equinox gyms, starting a running club at Kiehl's stores, and optimizing displays to promote the multi-functional benefits of the product. The goal is to increase awareness and sales of the new product while building a loyal customer base through an interactive six month campaign.
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Research done by: Innovius Research (www.innoviusresearch.com)
Presentation designed by: Innovius Designs (www.innoviusdesigns.com)
Funky Buddha - The Company
ALTEX S.A. is a European fashion retailer founded in 2003 in Greece that designs and distributes brands like Funky Buddha. The company has grown significantly over the years through expanding its brand portfolio, international retail presence, and sophisticated marketing strategies. ALTEX is committed to creating unique shopping experiences through innovative store concepts and designs that reflect the brands' styles while prioritizing customer service.
Cetaphil-Presentation
Cetaphil is a dermatologist-recommended lotion for dry skin and eczema. Research shows it has more female users (70%) who are white (43%), aged 18-34, and have higher education. To expand, Cetaphil proposes a new "Men" line with a masculine design, targeting more male (30% currently), college-educated, white and Asian users. A survey of male lotion users finds they would likely purchase the new, non-greasy "Cetaphil Men" formula that provides extra healing for skin.
Fair & lovely advertising
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Lacoste Brand Audit
Lacoste is a French apparel company established in 1933 that originally focused on tennis clothing but expanded into other categories like perfume, footwear, watches, and leather goods. It is known worldwide for its green crocodile logo and polo shirts. Lacoste has a presence in 115 countries through boutiques and department store corners. It was acquired by a Swiss family group in 2012 and launched its U.S. e-commerce site in 2007. The document discusses Lacoste's brand portfolio across categories like men's, women's, and kids' clothing and accessories. It also analyzes the brand's pyramid in terms of imagery, feelings, judgments, and resonance associated with the brand. Potential brand extensions into sports clubs and
Il Lancio Di Un Nuovo Prodotto Il Caso Casting Creme Gloss L OréAl Paris 2006
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This document outlines different categories and brands in the watch industry categorized by prestige, luxury, high, middle and basic ranges. It provides information on who the brands are, what they stand for, their competition and price ranges for each category. The top category is prestige and luxury watches ranging from $49,500 to over $1 million from brands like Omega, Blancpain and Breguet. The next category is high-end watches from $600 to $12,150 from brands such as Longines and Rado. The middle category spans $150 to $6,695 from brands like Tissot, Hamilton and Certina. The basic category includes affordable Swiss watches under $370 from Swatch.
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L'Oréal aims to become the #1 beauty company in Thailand within six years by understanding the market better than competitors. They increased focus on popular whitening products and shelf space for hair colors. L'Oréal also uses well-known local brand ambassadors and tailored strategies for different retailers to communicate effectively with their target audience of female university students and working adults seeking to brighten their skin and increase confidence.
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36983795 14073309-l-oreal-ppt-new
L'Oreal is the world's largest cosmetics company founded in 1909. It has a global market share of 17% and owns brands like Garnier, Maybelline, Lancome, and The Body Shop. The document analyzes L'Oreal's market presence in India through its 4Ps - extensive product lines, viral marketing promotions, competitive pricing, and wide distribution channels. It finds that L'Oreal has approximately 20-22% market share in the Indian lip color market and is in the growth stage of its product lifecycle with 40% sales increases and heavy advertising investments.
Trends + Trendsetters: The Best in Beauty Content Marketing
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In this guide, we’ll take a look at content marketing in the beauty industry. We'll also walk through the content hubs for Bobbi Brown, Chanel, Birchbox, L'Oreal, Maybelline, and Aesop and share key learnings from each.
Interested in learning more? We’d love to hear from you! Feel free to reach out at strategy@newscred.com.
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- Lakme has a large portfolio of lipstick products priced between Rs. 270-1200 with over 70 shades total. It positions itself as a premium, quality brand and targets young, urban women.
Rolex report
Rolex is a leading luxury watch manufacturer known for quality and precision. This document analyzes Rolex's current market share, products, customers and growth trends. It finds that while Rolex has a strong brand image and focuses on quality, it has a limited product range, high prices, and lacks variants for women. The analysis recommends introducing new product segments like digital watches and women's watches, pursuing strategies to reduce prices like outsourcing components, and launching an efficient buyback policy to minimize the grey market. These strategies could help Rolex expand into new target markets while maintaining its reputation for quality.
Sephora case study
Sephora is doubling its marketing budget for new digital initiatives like social media, video, and mobile. It currently uses various touchpoints like stores, its website, Beauty Insider loyalty program, and shops within JCPenney. In 2010, its key marketing mix elements included print ads, direct mail, promotions, animations, email, search/display ads, and social media like Facebook, Beauty Talk, Twitter, and YouTube. It launched a mobile app but it had slow download issues and only supported iPhone. Sephora is exploring new opportunities like aggregators, collaborative relationships, and cross-branding as it seeks to define the optimal marketing mix and KPIs going forward.
The Rise & The Fall of Abercrombie and Fitch
The following presentation highlights the background of the company and timeline of the rise and fall of the company. The timeline is followed by the 11 big blunders by Abercrombie and Fitch which resulted in the decrease of sales revenue and brand criticism across the globe.....
L'Oreal - Marketing Strategy
The document outlines a marketing strategy for Garnier to increase its brand presence in the Netherlands market. It recommends launching Garnier Synergie skin care products to target younger women while differentiating it from L'Oreal's Plénitude line. It also suggests reformulating L'Oreal Recital hair color to introduce a semi-permanent option and meet market demands. The implementation plan details preparing for the Synergie launch through advertising, promotions and expanding distribution. Risks are mitigated by positioning the brands for different demographics. Expected results include increased market share and profits for L'Oreal-Garnier in both skin care and hair color categories.
Cartier
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The body shop powerpoint final
The Body Shop is a cosmetics brand founded in 1976 that is known for its natural ingredients and social/environmental values. One of its best-selling products is Shea body butter, which is made from organically grown shea oil and sugar. While The Body Shop has faced challenges from new competitors and losing some trust after being acquired by L'Oreal, its strategic focus on reinvention, younger designs, and social media marketing could help refresh its image and positioning as an eco-friendly yet stylish brand.
Rolex Marketing Plan - Detailed Study
ROLEX is always been a brand which we would desire to have on our wrist !
This presentation would give u all idea about how ROLEX has kept its MONOPOLY Luxury Watch Segment !
This presentation will give you idea how a brand like ROLEX plans, executes and achieve !
The Rolex watches
Rolex was founded in 1905 in London and is now headquartered in Geneva, Switzerland. It produces about 2,000 watches per day and had estimated revenues of $7.4 billion in 2013. Rolex was the first to introduce innovations like the waterproof wristwatch in 1926 and the first wristwatch to show two time zones in 1954. The document outlines Rolex's history and innovations, marketing objectives to educate a younger market, and proposes expanding daily production and increasing sales profit percentage to target additional market segments.
Equity tips and newsletter 19 Feb 2013
TheEquicom Research is an ISO certified and leading financial advisory firm which provide most accurate tips and recommendation. We provide equity tips with more than 90 % accuracy. Theequicom Research also provides tips for stock cash, bullion, stock future, nifty future, agri and option.
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This document discusses cross-platform support and push notifications in Windows Azure Mobile Services. It explains how to send push notifications to different device platforms including Windows Store, Windows Phone, iOS, and Android. It also discusses using service filters and delegating handlers to intercept requests and responses for custom processing like adding versioning information.
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Fair & lovely advertising
An insight into Fair and Lovely's advertising mix. The slides consist mostly of bullet points. The actual presentation included many videos and verbal explanations, therefore forgive me for the lack of detail. The videos can be found at the following link:-
http://fairandlovely.in/our_history/default.aspx
Lacoste Brand Audit
Lacoste is a French apparel company established in 1933 that originally focused on tennis clothing but expanded into other categories like perfume, footwear, watches, and leather goods. It is known worldwide for its green crocodile logo and polo shirts. Lacoste has a presence in 115 countries through boutiques and department store corners. It was acquired by a Swiss family group in 2012 and launched its U.S. e-commerce site in 2007. The document discusses Lacoste's brand portfolio across categories like men's, women's, and kids' clothing and accessories. It also analyzes the brand's pyramid in terms of imagery, feelings, judgments, and resonance associated with the brand. Potential brand extensions into sports clubs and
Il Lancio Di Un Nuovo Prodotto Il Caso Casting Creme Gloss L OréAl Paris 2006
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La presentazione del dott. De Cristofaro presenta il lancio del nuovo prodotto Casting Creme Gloss, di L’Oréal Paris.Brand positioning of Swatch group
This document outlines different categories and brands in the watch industry categorized by prestige, luxury, high, middle and basic ranges. It provides information on who the brands are, what they stand for, their competition and price ranges for each category. The top category is prestige and luxury watches ranging from $49,500 to over $1 million from brands like Omega, Blancpain and Breguet. The next category is high-end watches from $600 to $12,150 from brands such as Longines and Rado. The middle category spans $150 to $6,695 from brands like Tissot, Hamilton and Certina. The basic category includes affordable Swiss watches under $370 from Swatch.
L'Oreal Case Study in Thailand
L'Oréal aims to become the #1 beauty company in Thailand within six years by understanding the market better than competitors. They increased focus on popular whitening products and shelf space for hair colors. L'Oréal also uses well-known local brand ambassadors and tailored strategies for different retailers to communicate effectively with their target audience of female university students and working adults seeking to brighten their skin and increase confidence.
BA106 - Marketing - Burt\'s Bees Case Presentation
A group presentation for the undergraduate marketing class at UC Berkeley, Haas School of Business, Spring 2009.
Case Study - Baby & Kids Skin care product
Strategic proposal and marketing plan
Presentation addressing Baby/ Kids skincare positioning and performance, Taking into consideration the below factors :
Analysis
Brand positioning
Strategy
Tactics
36983795 14073309-l-oreal-ppt-new
L'Oreal is the world's largest cosmetics company founded in 1909. It has a global market share of 17% and owns brands like Garnier, Maybelline, Lancome, and The Body Shop. The document analyzes L'Oreal's market presence in India through its 4Ps - extensive product lines, viral marketing promotions, competitive pricing, and wide distribution channels. It finds that L'Oreal has approximately 20-22% market share in the Indian lip color market and is in the growth stage of its product lifecycle with 40% sales increases and heavy advertising investments.
Trends + Trendsetters: The Best in Beauty Content Marketing
Our Industry Landscape guides aim to educate marketers on trends, opportunities, and content strategies that best-in-class brands are utilizing to engage their audiences.
In this guide, we’ll take a look at content marketing in the beauty industry. We'll also walk through the content hubs for Bobbi Brown, Chanel, Birchbox, L'Oreal, Maybelline, and Aesop and share key learnings from each.
Interested in learning more? We’d love to hear from you! Feel free to reach out at strategy@newscred.com.
Blossom of Beauty [Dior Vietnam] - MARCOM Proposal
February 2016
The main goals of this PR and Communications plan are to educate consumers about the brand and increase brand resonance within the Vietnamese luxury market.
The plan is divided as followed:
1. Key facts about Vietnam, the luxury market, and local consumers behavior
2. IMC campaign and implementation details (focus on branding)
3. Conclusion and recommendations
L'oreal Case Study
A mini-case study of L'Oreal done as a part of the internship under Prof. Sameer Mathur, IIM Lucknow.
Lakme
- Lakme is a leading Indian cosmetics brand owned by Hindustan Unilever with a wide range of haircare, skincare, makeup, and fragrance products.
- It faces competition from international brands like M.A.C, L'Oreal, and Maybelline as well as Indian brands such as Colorbar and Avon.
- Lakme has a large portfolio of lipstick products priced between Rs. 270-1200 with over 70 shades total. It positions itself as a premium, quality brand and targets young, urban women.
Rolex report
Rolex is a leading luxury watch manufacturer known for quality and precision. This document analyzes Rolex's current market share, products, customers and growth trends. It finds that while Rolex has a strong brand image and focuses on quality, it has a limited product range, high prices, and lacks variants for women. The analysis recommends introducing new product segments like digital watches and women's watches, pursuing strategies to reduce prices like outsourcing components, and launching an efficient buyback policy to minimize the grey market. These strategies could help Rolex expand into new target markets while maintaining its reputation for quality.
Sephora case study
Sephora is doubling its marketing budget for new digital initiatives like social media, video, and mobile. It currently uses various touchpoints like stores, its website, Beauty Insider loyalty program, and shops within JCPenney. In 2010, its key marketing mix elements included print ads, direct mail, promotions, animations, email, search/display ads, and social media like Facebook, Beauty Talk, Twitter, and YouTube. It launched a mobile app but it had slow download issues and only supported iPhone. Sephora is exploring new opportunities like aggregators, collaborative relationships, and cross-branding as it seeks to define the optimal marketing mix and KPIs going forward.
The Rise & The Fall of Abercrombie and Fitch
The following presentation highlights the background of the company and timeline of the rise and fall of the company. The timeline is followed by the 11 big blunders by Abercrombie and Fitch which resulted in the decrease of sales revenue and brand criticism across the globe.....
L'Oreal - Marketing Strategy
The document outlines a marketing strategy for Garnier to increase its brand presence in the Netherlands market. It recommends launching Garnier Synergie skin care products to target younger women while differentiating it from L'Oreal's Plénitude line. It also suggests reformulating L'Oreal Recital hair color to introduce a semi-permanent option and meet market demands. The implementation plan details preparing for the Synergie launch through advertising, promotions and expanding distribution. Risks are mitigated by positioning the brands for different demographics. Expected results include increased market share and profits for L'Oreal-Garnier in both skin care and hair color categories.
Cartier
Cartier Brand Communication, Brand Management, Iconic Jewelry, Social Media, online presence, Brand History, Brand Heritage, CEO, Commercial, Video, Collections, Analysis, Brand Identity, Traditional Experience, Brand Culture, Creative Director, Current Audience.
The body shop powerpoint final
The Body Shop is a cosmetics brand founded in 1976 that is known for its natural ingredients and social/environmental values. One of its best-selling products is Shea body butter, which is made from organically grown shea oil and sugar. While The Body Shop has faced challenges from new competitors and losing some trust after being acquired by L'Oreal, its strategic focus on reinvention, younger designs, and social media marketing could help refresh its image and positioning as an eco-friendly yet stylish brand.
Rolex Marketing Plan - Detailed Study
ROLEX is always been a brand which we would desire to have on our wrist !
This presentation would give u all idea about how ROLEX has kept its MONOPOLY Luxury Watch Segment !
This presentation will give you idea how a brand like ROLEX plans, executes and achieve !
The Rolex watches
Rolex was founded in 1905 in London and is now headquartered in Geneva, Switzerland. It produces about 2,000 watches per day and had estimated revenues of $7.4 billion in 2013. Rolex was the first to introduce innovations like the waterproof wristwatch in 1926 and the first wristwatch to show two time zones in 1954. The document outlines Rolex's history and innovations, marketing objectives to educate a younger market, and proposes expanding daily production and increasing sales profit percentage to target additional market segments.
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Il Lancio Di Un Nuovo Prodotto Il Caso Casting Creme Gloss L OréAl Paris 2006
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Cnam azure 2014 mobile services
This document discusses cross-platform support and push notifications in Windows Azure Mobile Services. It explains how to send push notifications to different device platforms including Windows Store, Windows Phone, iOS, and Android. It also discusses using service filters and delegating handlers to intercept requests and responses for custom processing like adding versioning information.
Equity newsletter 21Feb2013
TheEquicom Research is an ISO certified and leading financial advisory firm which provide most accurate tips and recommendation. We provide equity tips with more than 90 % accuracy. Theequicom Research also provides tips for stock cash, bullion, stock future, nifty future, agri and option.
Equity Tips for 9 May
- The Nifty closed significantly lower, losing 114 points, while the Sensex fell 366 points, as markets were weighed down by weakness in banks, IT, realty and capital goods stocks.
- Global markets also declined as uncertainty loomed over Europe following election results in France and Greece.
- Among sectoral indices, banking, IT, and capital goods indices saw losses of 2-3%, while mid and small cap indices fell 1-2%.
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Access Chapter 02
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The finance minister's statement about deferring GAAR provisions for a year provided a
much needed boost to the markets and both benchmark indices closed with significant
gains. Capital goods, consumer durables, power and metal were the best performers in
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Equity news letter 14Feb2013
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- The Sensex gained 0.24% while the Nifty rose 0.18% as the market closed positive but below intraday highs due to widening trade deficit.
- TCS rose 1.8% on hopes of improving earnings in the new fiscal year from an improving global economy.
- The IT and banking sectors performed well while real estate and metal stocks declined.
Daily news letter 19 nov2012
- Indian stock markets closed lower, with the Sensex down 0.79% and Nifty down 0.63%, dragged down by concerns over the US fiscal situation and global economic growth.
- Among sectoral indices, IT fell the most at 1.73% as major IT companies TCS, Infosys and Wipro fell around 2% each. Banking stocks saw some support with the Bank Nifty closing down just 0.11%.
- On the technical charts, the trends for both the Nifty and Bank Nifty are seen as bearish in the short term, with support levels at 5600 and 11300 respectively.
Understanding changing patterns of drug use in georgia
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News letter for equity market 30 Jan 2013
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Connection form
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equity tips news letter 30 nov2012
Sensex closed up 328.83pts @19170.91; Nifty closed up 97.55 pts @5825.00, highest
levels in 22 months and 19 months respectively, after the government agreed to a vote
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- 17. СДЕЛАНО ВО ФРАННЦИИ Produit en France НОВАЯ КРАСКА БЭЛЬ КОЛОР ПРОИЗВОДИТСЯ НА ЗАВОДЕ ВО ФРАНЦИИ
- 19. МАСЛА ЖОЖОБА . МАСЛА РОСТКОВ ПШЕНИЦЫ УЛУЧШЕННАЯ ФОРМУЛА МУЛЬТИПИГМЕНТЫ
- 20. ЕСТЕСТВЕННЫЙ РЕЗУЛЬТАТ ОБЫЧНАЯ КРАСКА ГАРНЬЕР БЭЛЬ КОЛОР 100% ЗАКРАШИВАНИЕ СЕДИНЫ МНОГОГРАННЫЙ ПЕРЕЛИВАЮЩИЙСЯ ЦВЕТ
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- 22. 22 ОТТЕНКА
- 28. УСПЕХ ГАРНЬЕР КОЛОР НЭЧРАЛС В РОССИИ ГАРНЬЕР КОЛОР НЭЧРАЛС
- 29. СТАНОВИТСЯ ЕЩЕ ЛУЧШЕ!1 2 ДВОЙНОЙ УХОД
- 30. 1 УХОД ВО ВРЕМЯ ОКРАШИВАНИЯ С натуральным маслом оливы в составе крем- краски. Мягко ухаживает за волосами, защищает от сухости и жесткости.
- 31. ШИРОКАЯ ГАММА 30 НАСЫЩЕННЫХ ОТТЕНКОВ НОВЫЙ ОТТЕНОК!*
- 34. НОВИНКА
- 35. Стратегия поддержки :Гарньер Колор Нэчралс коллекции Сияние Блонд - 2007Октябрь Ноябрь Шоколадные Грезы - 2008Май Июнь Пламенные Чувства - 2008Ноябрь Декабрь
- 36. Сияние Блонд
- 37. Шоколадные Грезы
- 39. ЕО Супер осветляющий ОБЕСЦВЕЧИВАЮЩАЯ КРЕМ-КРАСКА • ОСВЕТЛИТЬ СЛЕГКА ИЛИ РАДИКАЛЬНО (от 2 до 6 тонов) • СНЯТЬ ЦВЕТ, ПОЛУЧЕННЫЙ ПРИ ПРЕДЫДУЩЕМ ОКРАШИВАНИИ СТОЙКОЙ КРАСКОЙ • ИСПОЛЬЗОВАТЬ КАК САМОСТЯТЕЛЬНЫЙ ОТТЕНОК
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- 42. чистые красящие пигменты Технология сохранения цвета
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- 52. НОВАЯ! 100% ЦВЕТА 24 оттенка
Editor's Notes
- ПЕРЕЛИВ ПО ПАЧКАМ
- Пачку перелив Текст с булет поинтами появляется по очереди