Learn the effects that each color has on the brain so you'll know what to pick the next time you're creating a color palette for an upcoming presentation.
Values are one of the most important ingredients in an organization’s business and yet they’re frequently underdeveloped and underused. When centralized and institutionalized, they can be forceful drivers of revenue, retention, and reputation. When done right, they can shape every department and process, from business development to HR.
In this talk, Nancy discusses why organizational values should be elevated, how to integrate them into the operational side of business, and when to use them as decision checkpoints.
Values are one of the most important ingredients in an organization’s business and yet they’re frequently underdeveloped and underused. When centralized and institutionalized, they can be forceful drivers of revenue, retention, and reputation. When done right, they can shape every department and process, from business development to HR.
In this talk, Nancy discusses why organizational values should be elevated, how to integrate them into the operational side of business, and when to use them as decision checkpoints.
Keynote Speaker: Dr. Willie Jolley - An Attitude of Excellence: 5 Simple Step...Sean Bradley
Developing “An Attitude of Excellence” is Dr. Willie Jolley’s answer to the age-old question of what secrets, principles and strategies help “5-Star” organizations create consistent success.
Learning Objective: Discuss the use of creativity to motivate employees
Creativity is a core competence of organizations. Good leaders strive to use creativity to improve capacity, manage change and overcome adversity. This seminar will not only arm you with change management strategies, but also examine ways to solve problems and create growth opportunities. New and seasoned leaders seek novel approaches to move teams through adversity, strengthen commitment and performance, and encourage creative problem solving. Join us as experienced leaders share ways to creatively impact and influence positive change and support their people.
At the end of this seminar, participants will be able to:
a. Examine specific creative leadership strategies.
b. Explore ways to help teams stay inspired and committed.
c. Identify specific tools and examples of how obstacles and change can be stepping stones for great opportunities.
d. Examine how to motivate teams through change and retain valuable talent.
e. Examine top qualities of creative leadership.
Color is the visual perceptual property corresponding in humans to the categories called red, green, blue, and others.
Psychology is the science of the mind. The human mind is the most complex machine on earth. It is the source of all thought and behavior.
Color psychology is the study of the effect that colors have on human behavior particularly the natural instinctive feelings that each color evokes.
colors can have both positive and negative effects on our moods and feelings..
Color has value beyond aesthetics.
Color is powerful. It is stimulating, healing, soothing and fun.
This is a presentation about
1. Color theory
2. Color psychology
3. Color harmony (web design examples)
3. Trends & Tools
Hope you enjoy it :)
Nathalie Nahai - Web psychology principles for you to A/B testNathalie Nahai
In this short presentation, we'll look at 9 web psychology principles that you can test on your website to help increase your conversions / sales / leads.
This presentation is for you if you're in web design, conversion rate optimisation, e-commerce, UX, and copywriting.
How the Psychology of Color Can Increase Your Website Conversions Neil Patel, co-founder at KISSmetrics
Join the conversation on Twitter @thuelmadsen #KISSwebinar
Neil Patel - KISSmetrics - @neilpatel ! Neil Patel is a serial entrepreneur and the co-founder of KISSmetrics and Crazy Egg. He helps companies like Amazon, NBC, GM, HP, and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. Your presenter
Join Neil on Twitter @neilpatel #KISSwebinar
How Colors Affect Us 1
Humans Can See About 10 Million Different Colors Colors Can Create Emotional Reactions One study examined which colors were the most and
Pleasant Hue
Most Pleasant & Most Arousing
Least Pleasant Yellow:
Most Arousing Green-Yellow:
Red & Yellow Red & yellow shown to elicit more brain activity than green or blue
Colors Affect Buying Decisions • Consumers buy products in colors that they find most appealing at the time of purchase • 90% of snap judgments made about products can be based on color alone (depending on the product). • Colors impact how consumers view the personality of a brand
Using the Psychology of Colors to Your Advantage 2
Logo Color Helps in Establishing Differentiation
Colors Help a Product and Brand Stand Out Think Apple’s aluminum color and white cables.
Influences Consumer Perception Use colors to establish your differentiation from competitors
Ignore Stereotypical Color Associations Color preferences are determined by experience. Color Guidelines for Web Conversions Contrast is key when forming CTAs
Facebook’s Sign Up Button
Charity Water Donate Now Button
Red In competitive situations, a red background made people pay more.
Blue In negotiations, a red background decreased a consumer’s willingness to pay as compared to blue.
Blue In fixed price settings, consumers are more influenced by blue.
Blue Researcher says: “Because these consumers were also only competing with the seller, purchase likelihoods were lower with red backgrounds compared to blue, indicating that their willingness to pay may have been lower.”
Red & Blue Red induces aggression relative to blue.
What This Means
For You In competitive situations, test using a red background.
For fixed-price scenarios, test using a blue background.
Color Psychology for Men and Women Men and women vary in their color preferences
Men’s Favorite Colors
Women’s Favorite Colors
Gender Color Preferences
Questions? Neil Patel Co-Founder KISSmetrics ! @neilpatel Thue Madsen Marketing Associate KISSmetrics ! @thuelmadsen
Color is a crucial part of brand communication. Colors bring emotions to brands, making their stories interesting and worth the watch. The incredible power of colors is evident everywhere - It is McDonald's obvious Yellow 'M' that makes the outlets stand out from miles away. Ever noticed how Macy's Red invites you every time you pass by a store? And how can we skip Purple that has been associated with Cadbury over a century. Colors make a brand iconic. They connect them with their audience through perception and psychology.
Lets learn the mechanics of our mind and how it perceives different colors based on our psychological biases. And how brands can play color theory right to get the best on board.
Keynote Speaker: Dr. Willie Jolley - An Attitude of Excellence: 5 Simple Step...Sean Bradley
Developing “An Attitude of Excellence” is Dr. Willie Jolley’s answer to the age-old question of what secrets, principles and strategies help “5-Star” organizations create consistent success.
Learning Objective: Discuss the use of creativity to motivate employees
Creativity is a core competence of organizations. Good leaders strive to use creativity to improve capacity, manage change and overcome adversity. This seminar will not only arm you with change management strategies, but also examine ways to solve problems and create growth opportunities. New and seasoned leaders seek novel approaches to move teams through adversity, strengthen commitment and performance, and encourage creative problem solving. Join us as experienced leaders share ways to creatively impact and influence positive change and support their people.
At the end of this seminar, participants will be able to:
a. Examine specific creative leadership strategies.
b. Explore ways to help teams stay inspired and committed.
c. Identify specific tools and examples of how obstacles and change can be stepping stones for great opportunities.
d. Examine how to motivate teams through change and retain valuable talent.
e. Examine top qualities of creative leadership.
Color is the visual perceptual property corresponding in humans to the categories called red, green, blue, and others.
Psychology is the science of the mind. The human mind is the most complex machine on earth. It is the source of all thought and behavior.
Color psychology is the study of the effect that colors have on human behavior particularly the natural instinctive feelings that each color evokes.
colors can have both positive and negative effects on our moods and feelings..
Color has value beyond aesthetics.
Color is powerful. It is stimulating, healing, soothing and fun.
This is a presentation about
1. Color theory
2. Color psychology
3. Color harmony (web design examples)
3. Trends & Tools
Hope you enjoy it :)
Nathalie Nahai - Web psychology principles for you to A/B testNathalie Nahai
In this short presentation, we'll look at 9 web psychology principles that you can test on your website to help increase your conversions / sales / leads.
This presentation is for you if you're in web design, conversion rate optimisation, e-commerce, UX, and copywriting.
How the Psychology of Color Can Increase Your Website Conversions Neil Patel, co-founder at KISSmetrics
Join the conversation on Twitter @thuelmadsen #KISSwebinar
Neil Patel - KISSmetrics - @neilpatel ! Neil Patel is a serial entrepreneur and the co-founder of KISSmetrics and Crazy Egg. He helps companies like Amazon, NBC, GM, HP, and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. Your presenter
Join Neil on Twitter @neilpatel #KISSwebinar
How Colors Affect Us 1
Humans Can See About 10 Million Different Colors Colors Can Create Emotional Reactions One study examined which colors were the most and
Pleasant Hue
Most Pleasant & Most Arousing
Least Pleasant Yellow:
Most Arousing Green-Yellow:
Red & Yellow Red & yellow shown to elicit more brain activity than green or blue
Colors Affect Buying Decisions • Consumers buy products in colors that they find most appealing at the time of purchase • 90% of snap judgments made about products can be based on color alone (depending on the product). • Colors impact how consumers view the personality of a brand
Using the Psychology of Colors to Your Advantage 2
Logo Color Helps in Establishing Differentiation
Colors Help a Product and Brand Stand Out Think Apple’s aluminum color and white cables.
Influences Consumer Perception Use colors to establish your differentiation from competitors
Ignore Stereotypical Color Associations Color preferences are determined by experience. Color Guidelines for Web Conversions Contrast is key when forming CTAs
Facebook’s Sign Up Button
Charity Water Donate Now Button
Red In competitive situations, a red background made people pay more.
Blue In negotiations, a red background decreased a consumer’s willingness to pay as compared to blue.
Blue In fixed price settings, consumers are more influenced by blue.
Blue Researcher says: “Because these consumers were also only competing with the seller, purchase likelihoods were lower with red backgrounds compared to blue, indicating that their willingness to pay may have been lower.”
Red & Blue Red induces aggression relative to blue.
What This Means
For You In competitive situations, test using a red background.
For fixed-price scenarios, test using a blue background.
Color Psychology for Men and Women Men and women vary in their color preferences
Men’s Favorite Colors
Women’s Favorite Colors
Gender Color Preferences
Questions? Neil Patel Co-Founder KISSmetrics ! @neilpatel Thue Madsen Marketing Associate KISSmetrics ! @thuelmadsen
Color is a crucial part of brand communication. Colors bring emotions to brands, making their stories interesting and worth the watch. The incredible power of colors is evident everywhere - It is McDonald's obvious Yellow 'M' that makes the outlets stand out from miles away. Ever noticed how Macy's Red invites you every time you pass by a store? And how can we skip Purple that has been associated with Cadbury over a century. Colors make a brand iconic. They connect them with their audience through perception and psychology.
Lets learn the mechanics of our mind and how it perceives different colors based on our psychological biases. And how brands can play color theory right to get the best on board.
LVS Consulting is pleased to offer 51 free talks on positive psychology in 2013. This is a sample of a free talk that was given as a keynote. For more information, please visit http://www.lvsconsulting.com/2012/09/06/51-free-talks-on-positive-psychology/ and contact LVS Consulting.
APS Positive Psychology #1 (intro to wellbeing science)Jo Mitchell
These slides were used for APS Study Group presentations in 2016:
- East Brighton (FlightWise), Thursday 20th October 2016
- Albury psychologists and allied mental health professionals, La Maison on Friday 29th July 2016
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
3. WARM COOL
• Represent passion
• Inspire happiness
• Encourage enthusiasm
• Give a sense of power and energy
• Represent calm
• Give a sense of stability
• Convey professionalism
• Give a sense of trustworthiness
17. Rather than feeling constrained
them merely as guidelines to
help you select the best color
palette for the project at hand.
18.
19. Christine is a freelance presentation designer
backed by over six years in the IT field. Are you
ready to take your presentations to the next level?
design@christineargier.com
www.christineargier.com